Presented by Phyu Mar Lwin

ANTALYA - TURKEY

About Turkey

Name- Republic of Turkey Short Form – Turkey Capital- Ankara Population- 73,639,596 Ethnic- Turkish (80%), Kurdish

(17%) Religion- Muslim Coastline- 72,000 km

(Country Profile, Turkey, 2008) Sixth Most Visited

Country( Daily News)

TOURISM STRATEGY FOR 2023

Turkey government has a ten-year strategic plan for tourism. The current plan runs from

2013 to 2023, Its objectives include:

To ensure sustainable development of tourism, Increasing alternative tourism ( golf

tourism, eco and plateau tourism, thermal tourism)

To make 12 months tourism

To become top-five tourism destination

60 million visitors + $50 billion revenue in 2023

Try to increase the market from Western Europe to Eastern Europe (from 17% to 54%)

( Ministry of Cultural and Tourism)

WHERE IS ANTALYA

Located in southwestern of Turkey-

20,723km sq

Population-994,306

Covered by forest in 57%, Coastline-

630 km

Rich in natural assets, cultural,

wildlife

Turkey’s biggest international sea

port

Blue Flag awarded with 136 beaches

and three marine

(Turkey Tourism Market Research

Report, Antalya’10)

ECONOMIC PROFILE OF ANTALYA

contribute 25% of turkey GDP ( in average )

Main economy- Import/Export, Agriculture, Mining , Tourism,

Antalya Free Zone ( 36% owned by public & 64% by private)

The first agricultural production in turkey (18% of GDP & 30% of

employment)

Fourth visited city ( according to 2011)

40% of the tourism revenue in Turkey

11 million tourists in 2011, 12% increased from10.7 million in

2010

(Antalya Province of Cultural and Tourism Office)

TOURIST ATTRACTIONS

Cultural and Historical

Assets

Living Traditions

NATURE

Stunning Beach

Mountains and Lakes

Caves

Cuisine

National Parks (5)

Nature Parks (4)

Nature Reserve

Areas (3)

Wildlife Reserve

Areas (8)

(History, Culture, Nature

in Antalya and the West

Mediterranean)

ONGOING TOURISM PROJECTS

2016 European Football Champion

Antalya Museum City and Exhibitions ( would be

supported by the Ministry of Cultural and Tourism)

Speed Train between Antalya and Alanya ( impose to

reduce the travelling time)

Try to introduce sustainable tourism type- thermal

tourism, sport tourism….

TYPES OF TOURISM

Coastal tourism Culture tourism Yacht tourism

Sports tourism (golf, trek, raft, cave)

Plateau (Highlands) Tourism

Convention Tourism Winter tourism Camping and Caravan

Tourism Thermal Tourism

(Turkey Tourism Market Research

Report, Antalya’10)

Current tourism Desired tourism

ENVIRONMENTAL IMPACTS OF TOURISM

Kaya and Smardon reported the following impacts of

tourism on Antalya coast:

Constructions for residential area erode agricultural

land , coastal and forest

Air pollution and waste.

Endangered to the cliffs alongside the coast

Threat to historical and cultural assets

SOCIO-ECONOMIC IMPACTS

Rising prices and cost of living Increased crime rate Traffic congestion Overpopulation ( almost doubled every

decade since 1970s)

SUSTAINABLE CONSERVATION

Atik.M (2010) researched about the awareness of the managers in recreation sites: Water conservation(62.5%) Energy conservation(37.5%) Waste management (25% )

Coastal and Beach use(31.3%) The rise of environmental awareness,

education and training, on a wider scale, are required. (Coakley, 2003)

SUMMARY Although there is awareness about environmental

protection and sustainable tourism , there is no action plan.

Need cooperation with different organizations and cost-effectives initiatives. (Atik.M,2010)

A local initiatives on environmental protection for coastal in Antalya would improve and strengthen the existing approach.( Kay and Alder , 2005)

Should also focus on socio-economic and cultural sustainable tourism.

REFERENCES

Economic Impact of Tourism on Turkey’s Economy; Evidence from Cointegration Test, International Research Journal of Finance and Economic, Issue 25, 2009

Atik.M, Environmental Protection in Coastal Recreation Sites in Antalya, Turkey,15 Oct, 2010

Turkey Tourism Research Tourism Market, Antalya, 2010 Kaya.L and Samdron.R, Sustainable Tourism Development; The Case

Study of Antalya, Turkey http://

www.hurriyetdailynews.com/default.aspx?pageid=438&n=antalya-ranks-4th-in-most-visited-cities-2011-02-15

http://www.reidin.com/news/showNews/tr_istgd-tristgde-20100615-1/igd---antalya-mediterranean-region-tourism-research-report-june-2010.html

http://www.todayszaman.com/news-267482-number-of-visitors-to-antalya-rises-to-11-mln-in-2011.html