Tourism Businesses: How to Use Social Media

Put Social Media to Work

Distinguish yourself by becoming an online networking leader to connect with customers and drive new business

1Celek Media Consulting1Wednesday, October 14, 2009

HelloMy Name is

Chris CelekPronounced Sell-ick in English.Pronounced Sell-ick in Polish


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Expert? Heck no, but I follow my own advice

3Wednesday, October 14, 2009

What we mean by Social Media

Conversation Contributions Network, not broadcast Trust, not expert


Why should we spend any time on this?

80 million people 41% of U.S. Internet users, visited social networking site at least once a month in 2008, up 11

percent from 2007.

By 2013, use will grow to 52% of U.S. Internet users.



Rapidly changing Internet use: 11% of U.S. adults used Twitter or similar service in Dec.,

up from 6 percent in May. In Jan., 42% of Facebook users were 25 or older, up from

28 percent previous year.

Celek Media Consulting6Wednesday, October 14, 2009


More than half of all C-Level executives under 40 use Twitter daily or several times a week.

New Forbes/Google reportJune 22, 2009



More than half of all C-Level executives under 40 search for business information themselves.

New Forbes/Google reportJune 22, 2009



200 million active users on Facebook. 50% of U.S. users over 35.

35-44 single-biggest demographic group. 55+ fastest-growing group of users.

9Celek Media Consulting

Source: comscore.comJune 2009


So many choices, so little time

Pick 2-3 social media sites that: Your target audience uses. You can update consistently.


A web site is not enough

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Broadcasts your info one way. Depends on customer to decide to come to you.


The worlds gone Twitter

Think cell phone texting meets instant messaging. Limited to 140 characters.

Its all about following or joining the conversation.


Tweeple, Tweets, Twitterverse

Big news Obama campaign Fortune 500, Congress users


http://www.youtube.com/watch?v=BIYfcUf1yEM&feature=relatedhttp://www.youtube.com/watch?v=BIYfcUf1yEM&feature=relatedhttp://www.youtube.com/watch?v=BIYfcUf1yEM&feature=relatedhttp://www.youtube.com/watch?v=BIYfcUf1yEM&feature=related

What is Twitter?


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What happens when you Tweet


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What to say on Twitter

Monitor, respond to what theyre saying about your business.


What to say on Twitter


Talk up your business with new details, offers.


Twitter for promotion

Promote your business directly

to followers. Get them to your web site or blog.


Twitter for cross-promotion

Chamber links to business. Business links to coupon.


Twitter to drive sales

Coffee shop tweets about coupon offer. Links to coupon on TwitPic. personal interests.


Twitter for coupons

Promote your products. Pick your audience. Measure success.


Make Twitter search for you


Search for business leads


Ask your network for help


Help your network contacts


Find business opportunities


Listen to whats being said


Recruit job candidates


Announce your events


Contests to attract customers


Contests to make friends


Yes, its for business


Twitr.org for searching


Twitter for groups

Search by topics, events, names.

Put hashtag in front of name, word:

#TourismCincinnati

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#Celek Media Consulting


Linkedin for networking

Virtual, in-person connections.

Excellent SEO. Business focused,

not personal interests.


Linkedin for being seen

Connect to stay in touch.

Connect to be found on your

contacts pages.


Challenges we face online


Linkedin for documents

Upload presentations, sales kits. Share documents, virtual workspace.


Linkedin for conversation

Use groups to ask questions. Start a conversation.


Linkedin for experts

Share what you know. Provide answers that show you as source, leader.


Linkedin for recommendations

Praise your connections. Ask for their recommendations. Your info appears on many more pages.


Linkedin for finding people

Search by location, business, products. Discover your connections.


Share what youre doing


Schedule your events. Invite customers, contacts.


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Facebook and Video to grow your

business networkDistinguish yourself by becoming an online networking

leader to connect with customers and drive new business


Facebook not just for kids

Go to where the audience lives. Build with their tools instead of spending to create your own.


What is Facebook ?


What is Facebook?

Status updates about your business


Tell customers about your events



What to say on Facebook


Facebook as newsletter


Share with customers


Behind-the-scenes at your store, office.


Tell customers what you do

Describe products, services. Contact info. Link to your web site.


Photos popular with users

Photos from your events. Photos of your products, services. Invite customers to share photos.



Connect your social profiles


Fans = networking opportunity


Search for competitors news


Announce your events


Go where your fans are


Share your photos, fan photos


Allow your fans to review you


Share your videos


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Distinguish yourself by becoming an online networking leader to connect with customers and drive new business

Celek Media Consulting

Video to introduce your business


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Introduce your business


http://video.google.com/videoplay?docid=-4160877795972446688&ei=ZUTLSr7zEafEqgKzxv3dDg&q=Minuteman+PRess+of+Lebanon%23http://video.google.com/videoplay?docid=-4160877795972446688&ei=ZUTLSr7zEafEqgKzxv3dDg&q=Minuteman+PRess+of+Lebanon%23

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Promote special events


http://www.facebook.com/video/video.php?v=913842799560http://www.facebook.com/video/video.php?v=913842799560

Yes, its for business


Hire pro to get professional video, sound quality. Be yourself on camera.

Promote video on all your social profiles. Invite customers to give referrals.


Tourism Businesses: How to Use Social Media

Business

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