TOURISM, ARTS & HERITAGE CABINET ECONOMIC IMPACT …...The 2017 tourism industry generated over...

TOURISM, ARTS & HERITAGE CABINETECONOMIC IMPACT OF KENTUCKY’S TRAVELAND TOURISM INDUSTRY – 2016 AND 2017KentuckyTourism.com/Industry • 502-892-3231

PREPARED BY CERTEC, INC. FOR KENTUCKY TOURISM, ARTS AND HERITAGE CABINET© CERTEC, MAY 2018

EXECUTIVE SUMMARY

A detailed examination of the expenditure, employment, and tax impacts generated

by the Kentucky tourism and travel industry, as well as the industry structure, has

been conducted for the Kentucky Tourism, Arts & Heritage Cabinet. The major

findings of the 2017 study follow:

The tourism and travel industry contributed over $15.0 billion to Kentucky’s

economy in 2017. Direct expenditures by tourists accounted for over $9.5

billion of this total —an increase of 3.8 percent since 2016.

The 2017 tourism industry generated over $1.57 billion in tax revenues to

government - $1.37 billion to the state and over $202 million locally. This is

an increase from $1.52 billion in tax revenues in 2016.

All nine tourism regions showed gains in revenues between 2016 and 2017.

The largest increase occurred in the Western Waterlands Region. It increased

by 6.4 percent between the two years. It was followed closely by the Northern

Kentucky Region with a 6.3 percent increase.

A total of 195,503 jobs in Kentucky resulted from the industry in 2017—up

2,806 jobs from 2016. Direct expenditures created 136,907 of these jobs.

The tourism-generated jobs provided over $3.3 billion in wages to Kentucky

workers—an increase of $65 million from 2016 wages.

KENTUCKY'S TOURISM AND TRAVEL INDUSTRY EXPENDITURES, 2016 AND 2017

2016 2017 Total Expenditures in Kentucky $14,491,109,397 $15,041,899,991 Direct Expenditures $9,218,262,975 $9,568,638,671 Indirect Expenditures1 $5,272,846,422 $5,473,531,320 Annual Change between 2016 and 2017 3.8% (direct expenditures only) 1The indirect and induced expenditures resulting from the initial infusion of money into the Kentucky economy were calculated using the RIMS II input-output (I-O) model developed by the U.S. Department of Commerce, Bureau of

Economic Analysis. The output from the Certec Model served as data input for the I-O model. The latter model provided indirect expenditures resulting from the tourism industry.

TAX REVENUES AND WAGES GENERATED BY KENTUCKY'S TOURISM AND TRAVEL INDUSTRY, 2016 AND 2017

2016 2017 Total State and Local Taxes1 $1,516,305,269 $1,574,713,457 State Taxes 1,321,250,025 1,372,135,166 Local Taxes 195,055,244 202,578,291 Wages1 $3,248,390,512 $3,315,758,842 1Based on analysis using the RIMS II input-output (I-O) model developed by the U.S. Department of Commerce, Bureau of Economic Analysis.

TRAVEL EXPENDITURES IN KENTUCKY BY REGION, 2016 AND 2017

Expenditures Expenditures Change Location 2016 2017 (2016-2017) STATE $9,218,262,975 $9,568,638,671 3.8%

WESTERN WATERLANDS 587,633,766 625,075,142 6.4 BLUEGRASS, BLUES & BARBEQUE 376,159,179 384,178,197 2.1 CAVES, LAKES & CORVETTES 451,206,290 470,849,044 4.4 BOURBON, HORSES & HISTORY 2,820,627,132 2,890,695,180 2.5 KENTUCKY’S SOUTHERN 229,653,599 242,413,447 5.6 SHORELINES NORTHERN KENTUCKY RIVER 1,995,494,491 2,121,136,553 6.3 BLUEGRASS, HORSES, BOURBON 2,002,016,445 2,043,155,618 2.1

& BOONE KENTUCKY APPALACHIANS 418,123,713 442,461,253 5.8 DANIEL BOONE COUNTRY 337,348,360 348,674,237 3.4

TRAVEL EXPENDITURES IN KENTUCKY, 2016 AND 2017

Western Waterlands

2016 Direct Expenditures

2016 Total Expenditures



Ballard 3,829,184 6,019,477 4,882,443 7,675,200

Caldwell 5,202,900 8,178,959 6,643,756 10,443,984

Calloway 54,123,446 85,082,057 57,870,853 90,972,981

Carlisle 720,912 1,133,274 920,398 1,446,866

Christian 92,192,646 144,926,840 94,905,270 149,191,084

Crittenden 4,564,913 7,176,043 5,567,482 8,752,082

Fulton 5,362,228 8,429,422 5,628,206 8,847,540

Graves 22,294,070 35,046,278 24,599,277 38,670,063

Hickman 489,016 768,733 641,991 1,009,210

Livingston 17,906,325 28,148,743 21,833,320 34,321,979

Lyon 34,363,767 54,019,842 38,282,621 60,180,280

Marshall 95,902,267 150,758,364 100,373,667 157,787,405

McCracken 226,854,725 356,615,628 233,987,038 367,827,624

Todd 2,942,977 4,626,360 3,907,425 6,142,472

Trigg 20,884,390 32,830,261 25,031,395 39,349,353

Regional Total 587,633,766 923,760,280 625,075,142 982,618,123

Bluegrass Blues and Barbecue





Daviess 199,635,250 313,826,613 197,638,898 310,688,348

Hancock 1,686,760 2,651,587 1,961,283 3,083,137

Henderson 63,550,037 99,900,658 64,076,982 100,729,016

Hopkins 59,866,210 94,109,682 66,114,960 103,932,717

McLean 1,495,259 2,350,547 1,499,748 2,357,604

Muhlenberg 31,237,882 49,105,951 33,013,139 51,896,655

Ohio 8,190,198 12,874,991 9,356,087 14,707,769

Union 7,272,176 11,431,861 7260391 11,413,335

Webster 3,225,407 5,070,340 3,256,709 5,119,547

Regional Total 376,159,179 591,322,229 384,178,197 603,928,126


Caves, Lakes, & Corvettes





Allen 9,343,093 14,687,342 9,755,075 15,334,978

Barren 91,742,632 144,219,418 97,013,693 152,505,525

Butler 3,684,849 5,792,583 3,858,940 6,066,254

Edmonson 3,988,291 6,269,593 4,257,151 6,692,241

Hart 17,237,580 27,097,476 20,822,842 32,733,508

Logan 17,784,928 27,957,907 18,699,032 29,394,878

Metcalfe 3,324,530 5,226,161 3,424,266 5,382,946

Monroe 4,451,904 6,998,393 4,778,638 7,512,019

Simpson 22,514,659 35,393,044 22,428,396 35,257,439

Warren 277,133,824 435,654,371 285,811,011 449,294,909

Regional Total 451,206,290 709,296,288 470,849,044 740,174,697

Bourbon, Horses & History





Breckinridge 7,801,079 12,263,296 9,002,526 14,151,971

Bullitt 94,440,256 148,460,082 96,657,551 151,945,670

Grayson 24,285,310 38,176,507 26,595,659 41,808,376

Hardin 228,893,932 359,821,261 245,753,375 386,324,306

Henry 4,887,677 7,683,428 5,369,831 8,441,374

Jefferson 2,197,161,484 3,453,937,853 2,234,513,230 3,512,654,798

Larue 7,259,462 11,411,874 8,157,972 12,824,332

Marion 17,972,939 28,253,460 19,910,561 31,299,402

Meade 25,147,017 39,531,111 28,185,028 44,306,864

Nelson 63,945,594 100,522,474 63,265,439 99,453,270

Oldham 72,494,232 113,960,933 75,880,655 119,284,390

Shelby 66,672,928 104,809,843 66,893,368 105,156,374

Spencer 4,537,720 7,133,296 5,009,090 7,874,289

Trimble 687,324 1,080,473 689,862 1,084,463

Washington 4,440,178 6,979,960 4,811,033 7,562,944

Regional Total 2,820,627,132 4,434,025,852 2,890,695,180 4,544,172,823


Kentucky's Southern Shorelines





Adair 10,128,111 15,921,390 11,129,584 17,495,706

Casey 4,964,577 7,804,315 5,506,007 8,655,443

Clinton 11,512,052 18,096,946 12,308,361 19,348,743

Cumberland 7,938,078 12,478,659 8,730,835 13,724,873

Green 2,683,055 4,217,762 2,916,747 4,585,126

McCreary 5,184,972 8,150,776 5,802,246 9,121,131

Pulaski 84,162,681 132,303,735 86,551,799 136,059,428

Russell 36,712,573 57,712,165 39,419,559 61,967,547

Taylor 41,108,343 64,622,315 43,435,452 68,280,531

Wayne 25,259,157 39,707,395 26,612,857 41,835,411

Regional Total 229,653,599 361,015,458 242,413,447 381,073,939

Northern Kentucky River





Boone 1,014,906,073 1,595,432,347 1,076,056,188 1,691,560,328

Bracken 1,444,387 2,270,576 1,572,937 2,472,657

Campbell 96,977,571 152,448,742 103,475,068 162,662,807

Carroll 32,123,524 50,498,180 34,404,294 54,083,550

Fleming 17,811,290 27,999,348 18,719,665 29,427,313

Gallatin 8,517,349 13,389,273 9,275,393 14,580,918

Grant 45,835,631 72,053,612 50,594,154 79,534,010

Kenton 715,023,651 1,124,017,179 761,500,188 1,197,078,296

Lewis 3,020,380 4,748,037 3,311,392 5,205,508

Mason 46,015,623 72,336,559 46,890,536 73,711,923

Owen 4,328,329 6,804,133 4,778,475 7,511,763

Pendleton 5,232,100 8,224,861 5,797,167 9,113,147

Robertson 4,258,583 6,694,492 4,761,096 7,484,443

Regional Total 1,995,494,491 3,136,917,340 2,121,136,553 3,334,426,661


Bluegrass, Horses, Bourbon, and Boone





Anderson 8,635,845 13,575,548 8,307,682 13,059,676

Bourbon 21,751,257 34,192,976 20,772,451 32,654,293

Boyle 56,850,146 89,368,430 62,876,261 98,841,482

Clark 59,557,282 93,624,047 59,563,237 93,633,409

Fayette 1,302,953,956 2,048,243,619 1,324,452,697 2,082,039,640

Franklin 119,329,662 187,586,229 117,181,728 184,209,676

Garrard 6,422,391 10,095,999 6,627,908 10,419,071

Harrison 10,794,051 16,968,248 9,734,092 15,301,993

Jessamine 70,758,496 111,232,356 63,682,646 100,109,120

Lincoln 8,641,027 13,583,694 8,399,078 13,203,351

Madison 137,841,212 216,686,385 155,209,205 243,988,870

Mercer 33,431,086 52,553,667 35,938,417 56,495,192

Nicholas 2,997,933 4,712,751 2,978,331 4,681,936

Scott 112,981,531 177,606,967 119,195,515 187,375,350

Woodford 49,070,570 77,138,936 48,236,370 75,827,574

Regional Total 2,002,016,445 3,147,169,852 2,043,155,618 3,211,840,631

Kentucky Appalachians





Bath 3,005,610 4,724,819 3,169,416 4,982,322

Boyd 111,060,695 174,587,413 118,834,944 186,808,532

Carter 22,564,945 35,472,094 24,144,491 37,955,140

Elliott 1,081,894 1,700,737 1,157,627 1,819,790

Floyd 49,627,695 78,014,737 54,838,603 86,206,284

Greenup 11,799,976 18,549,562 13,416,573 21,090,853

Johnson 30,634,813 48,157,926 32,779,250 51,528,981

Lawrence 15,215,532 23,918,816 15,943,336 25,062,924

Magoffin 4,362,037 6,857,122 4,667,379 7,337,120

Martin 4,671,722 7,343,947 4,998,742 7,858,022

Menifee 435,585 684,740 500,923 787,451

Montgomery 46,475,270 73,059,124 45,545,764 71,597,941

Morgan 3,374,609 5,304,885 3,561,204 5,598,213

Pike 69,523,950 109,291,649 72,930,624 114,646,941

Rowan 44,289,380 69,622,905 45,972,377 72,268,577

Regional Total 418,123,713 657,290,477 442,461,253 695,549,090


Daniel Boone Country





Bell 29,942,866 47,070,185 30,655,526 48,190,487

Breathitt 7,067,696 11,110,418 7,235,907 11,374,846

Clay 5,710,131 8,976,326 6,366,796 10,008,603

Estill 4,444,943 6,987,450 4,550,733 7,153,752

Harlan 23,267,305 36,576,203 26,478,193 41,623,719

Jackson 2,809,503 4,416,539 3,037,073 4,774,279

Knott 4,106,682 6,455,704 4,279,163 6,726,844

Knox 14,382,809 22,609,776 14,986,887 23,559,386

Laurel 106,621,886 167,609,605 107,154,995 168,447,652

Lee 2,212,084 3,477,396 2,426,656 3,814,703

Leslie 2,635,404 4,142,855 2,933,597 4,611,614

Letcher 9,579,772 15,059,402 10,509,009 16,520,162

Owsley 525,120 825,489 576,037 905,530

Perry 32,861,202 51,657,810 36,233,733 56,959,428

Powell 7,045,945 11,076,226 7,870,390 12,372,253

Rockcastle 12,958,407 20,370,616 14,474,541 22,753,978

Whitley 69,451,748 109,178,148 67,012,833 105,344,173

Wolfe 1,724,857 2,711,475 1,892,168 2,974,488

Regional Total 337,348,360 530,311,622 348,674,237 548,115,901

KENTUCKY’S TOURISM AND TRAVEL INDUSTRY EMPLOYMENT, 2016 AND 2017

2016 2017

Total Employment Statewide 192,697 195,503

Employment from 134,942 136,907

Direct Expenditures

Employment from 57,755 58,596

Indirect Expenditures

Employment from

Direct Expenditures by Region

WESTERN WATERLANDS 11,479 11,950 BLUEGRASS, BLUES & BARBEQUE 5,192 5,140 CAVES, LAKES & CORVETTES 10,824 10,976 BOURBON, HORSES & HISTORY 39,073 39,193 KENTUCKY’S SOUTHERN 9,217 9,383 SHORELINES NORTHERN KENTUCKY RIVER 17,541 18,216

BLUEGRASS, HORSES, BOURBON 27,364 27,528

& BOONE

KENTUCKY APPALACHIANS 6,312 6,488

DANIEL BOONE COUNTRY 7,940 8,033

KENTUCKY’S TOURISM AND TRAVEL INDUSTRY EMPLOYMENT BY REGION AND COUNTY, 2016 AND 2017

2016 2017 WESTERN WATERLANDS 11,479 11,950

Ballard 70 79 Caldwell 81 94 Calloway 684 678 Carlisle 4 5 Christian 1,133 1,131 Crittenden 62 69 Fulton 76 83 Graves 146 157 Hickman 43 47 Livingston 482 559 Lyon 1,600 1,706 Marshall 2,714 2,747 McCracken 3,098 3,123 Todd 30 40 Trigg 1,256 1,432 BLUEGRASS, BLUES & BARBEQUE 5,192 5,140

Daviess 2,142 2,078

Hancock 104 102

Henderson 1,093 1,064

Hopkins 835 891

McLean 12 12

Muhlenberg 604 595

Ohio 308 306

Union 79 77

Webster 15 15

CAVE, LAKES & CORVETTES 10,824 10,976

Allen 268 272

Barren 2,659 2,709

Butler 78 79

Edmonson 1,832 1,823

Hart 575 675

Logan 203 206

Metcalfe 14 14

Monroe 68 69

Simpson 536 522

Warren 4,591 4,607


2016 2017 BOURBON, HORSES & HISTORY 39,073 39,193 Breckinridge 236 242 Bullitt 1,746 1,732 Grayson 740 765 Hardin 3,687 3,827 Henry 25 27 Jefferson 27,512 27,422 Larue 312 333 Marion 244 263 Meade 613 669 Nelson 1,436 1,354 Oldham 749 777 Shelby 1,071 1,073 Spencer 403 411 Trimble 30 29 Washington 269 269

KENTUCKY’S SOUTHERN SHORELINES 9,217 9,383 Adair 413 421 Casey 99 100 Clinton 1,086 1,103 Cumberland 792 841 Green 16 17 McCreary 992 1,047 Pulaski 2,135 2,124 Russell 2,018 2,038 Taylor 835 851 Wayne 831 841


2016 2017 NORTHERN KENTUCKY RIVER 17,541 18,216 Boone 6,021 6,237 Bracken 112 120 Campbell 2,443 2,544 Carroll 861 904 Fleming 72 74 Gallatin 739 785 Grant 1,435 1,455 Kenton 4,759 4,954 Lewis 29 31 Mason 590 590 Owen 161 176 Pendleton 142 152 Robertson 177 194 BLUEGRASS, HORSES, BOURBON 27,364 27,528 & BOONE Anderson 49 46 Bourbon 158 142 Boyle 837 904 Clark 835 818 Fayette 15,399 15,393 Franklin 2,103 1,994 Garrard 94 95 Harrison 116 102 Jessamine 442 386 Lincoln 33 31 Madison 4,057 4,342 Mercer 1,141 1,164 Nicholas 33 30 Scott 1,812 1,836 Woodford 255 245


2016 2017

KENTUCKY APPALACHIANS 6,312 6,488 Bath 94 96 Boyd 1,100 1,145 Carter 612 622 Elliott 41 42 Floyd 1,013 1,087 Greenup 193 213 Johnson 368 381 Lawrence 177 181 Magoffin 82 84 Martin 95 97 Menifee 55 56 Montgomery 614 585 Morgan 53 54 Pike 934 955 Rowan 881 890 DANIEL BOONE COUNTRY 7,940 8,033 Bell 1,311 1,300 Breathitt 95 101 Clay 91 98 Estill 35 37 Harlan 376 406 Jackson 59 62 Knott 63 64 Knox 89 100 Laurel 2,588 2,507 Lee 114 121 Leslie 25 27 Letcher 148 155 Owsley 38 41 Perry 507 551 Powell 317 342 Rockcastle 646 660 Whitley 1,218 1,229 Wolfe 220 232

TOURISM, ARTS & HERITAGE CABINET ECONOMIC IMPACT …...The 2017 tourism industry generated over...

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