Tourism arrivals performance for 2010 1 March 2011.

Tourism arrivals performance for 20101 March 2011

2 Copyright © 2011 South African Tourism

SA continues to outperform global tourism growth, which grew by 6.7% in 2010 while tourist arrivals to South Africa grew by 15.1%

Note: UNWTO estimates incorporate provisional data for some regions

Source: Statssa Tourism & Migration release December 2010, SAT analysis; UNWTO World Tourism Barometer, Jan 2011

15.1%

6.4%

12.6%

3.2%

13.9%

7.7%6.7%

0%

5%

10%

15%

20%

25%

South Africa Africa Asia and the Pacific

Europe Middle East Americas World

Year-on-Year Change in Tourist Arrivals to each region%

Change

2009 Tourist arrivals (Millions)

7 45.8 181 456.9 55.6 140.5 877

2010 Tourist arrivals (Millions)

8.1 48.7 203.8 471.5 52.5 151.2 935


Tourist arrivals performance in 2010 exceeded that of 2009 across all months. For the first time we recorded a peak in June, traditionally our low season

Source: StatsSA, Tourism & Migration release, SAT analysis

Tourist Arrivals to South Africa by Month

Copyright © 2011 South African Tourism4

Tourist Arrivals to South Africa and Global Arrivals, 2009 and 2010Tourist Arrivals to South Africa and Global Arrivals, 2009 and 2010Tourist Arrivals to South Africa and Global Arrivals, 2009 and 2010Tourist Arrivals to South Africa and Global Arrivals, 2009 and 2010

Tourist arrivals to South Africa have grown at a faster rate than the global growth rate

4.8 5.5

1.9 2.3

7.0 8.1

0.29 0.34

703 924

0

2

4

6

8

10

12

2009 2010 2009 2010 2009 2010 2009 2010 2009 2010

Long-haul Markets

Africa Air Markets

Africa Land Markets

All Markets Global Arrivals

While there was growth from all markets in 2010, long-haul markets grew the fastest at 21%

Note: Africa Air Markets are markets where at least 60% arrives to SA use air transport; Africa Land Markets are markets where at least 60% of arrivals to SA use road transport. Long-haul markets include all countries outside of AfricaSource: StatsSA, Tourism & Migration release, SAT analysis UNWTO Tourism Barometer Jan 2011

Tou

rist

Arr

ivals

(M

illio

ns)

12.8%

21%

15.1%

14%

9506.7%


Tourist arrivals to South Africa grew to 8,073,552 in 2010. This growth was driven by growth from all regions

AFRICAAFRICAAFRICAAFRICA

5,721,639 arrivals 12.8% up from 2009

5,721,639 arrivals 12.8% up from 2009

Central & South AmericaCentral & South America 120,329 arrivals 109.2% up from 2009

120,329 arrivals 109.2% up from 2009

North AmericaNorth AmericaNorth AmericaNorth America 337,652 arrivals 22.5% up from 2009

337,652 arrivals 22.5% up from 2009

EuropeEuropeEuropeEurope 1,321,624 arrivals 8.1% up from 2009

1,321,624 arrivals 8.1% up from 2009

AsiaAsiaAsiaAsia 259,961 arrivals 39.1% up from 2009


AustralasiaAustralasiaAustralasiaAustralasia 128,149 arrivals 26.3% up from 2009


Middle EastMiddle East 49,279 arrivals 19.3% up from 2009


Indian Ocean IslandsIndian Ocean Islands 19,538 arrivals 19.2% up from 2009




The Americas and Asia & Australasia grew the fastest in 2010 with growth of 37.4% and 34.6% respectively

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

2009 7,011,865 293,868 4,836,848 333,245 288,410 1,223,020 36,474

2010 8,073,552 335,155 5,455,301 457,981 388,110 1,321,624 115,381

Difference 1,061,687 41,287 618,453 124,736 99,700 98,604 78,907

% change 15.1% 14.0% 12.8% 37.4% 34.6% 8.1% 216.3%

Total Africa - Air Africa - Land AmericasAsia &

AustralasiaEurope Unspecified

Tou

rist

arr

ivals

Tourist Arrivals to South Africa by Region, Jan to Dec



There has been strong growth from the African air markets

Tou

rist

arr

ivals

Tourist arrivals to South Africa from Africa air markets, Jan to Dec

Note: Africa Air Markets are markets where at least 60% arrives to SA use air transport; Africa Land Markets are markets where at least 60% of arrivals to SA use road transport. Long-haul markets include all countries outside of Africa



0

5,000

10,000

15,000

20,000

25,000

2009 14,732 14,950 11,395 13,625 12,257 7,648 4,999 5,328 2,166 1,728

2010 19,641 19,353 18,435 16,329 13,627 9,915 5,967 3,570 2,861 1,332

Difference 4,909 4,403 7,040 2,704 1,370 2,267 968 -1,758 695 -396

% change 33.3% 29.5% 61.8% 19.8% 11.2% 29.6% 19.4% -33.0% 32.1% -22.9%

Tanzania Israel Ghana Mauritius Uganda Turkey EgyptSaudi

ArabiaSeychelles UAE

Tou

rist

arr

ivals

Tourist arrivals to South Africa from the top 10 “Other Africa- air” markets, Jan to Dec

Saudi Arabia and UAE were the only markets in this region that recorded declines



Growth in the Africa land region was driven by growth in Lesotho and Zimbabwe

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

2009 4,836,848 484,258 1,048,550 139,605 983,739 177,863 628,113 147,089 1,227,631

2010 5,455,301 507,042 1,275,838 126,120 1,051,502 190,903 632,490 157,692 1,513,714

Difference 618,453 22,784 227,288 -13,485 67,763 13,040 4,377 10,603 286,083

% change 12.8% 4.7% 21.7% -9.7% 6.9% 7.3% 0.7% 7.2% 23.3%

Africa - land Botswana Lesotho Malawi Mozambique Namibia Swaziland Zambia Zimbabwe

Tou

rist

arr

ivals

Tourist arrivals to South Africa from Africa land markets, Jan to Dec

Note: Africa Air Markets are markets where at least 60% arrives to SA use air transport; Africa Land Markets are markets where at least 60% of arrivals to SA use road transport. Long-haul markets include all countries outside of Africa



The Americas showed strong growth driven by all markets in the region. The strong performance from the “other” markets in the region were the result of the 2010 FIFA World Cup

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

2009 333,245 32,256 45,330 230,324 25,335

2010 457,981 53,756 55,263 282,377 66,585

Difference 124,736 21,500 9,933 52,053 41,250

% change 37.4% 66.7% 21.9% 22.6% 162.8%

Americas Brazil Canada USA Other Americas

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rist

arr

ivals

Tourist arrivals to South Africa from the Americas, Jan to Dec



0

5,000

10,000

15,000

20,000

25,000

2009 9,787 2,674 2,581 1,582 1,577 944 1,245 577 549 497

2010 21,701 15,923 7,260 3,146 2,731 2,683 2,591 1,247 722 695

Difference 11,914 13,249 4,679 1,564 1,154 1,739 1,346 670 173 198

% change 121.7% 495.5% 181.3% 98.9% 73.2% 184.2% 108.1% 116.1% 31.5% 39.8%

Argentina Mexico Chile Columbia Peru Uruguay Venezuela Cuba Bolivia J amaica

Tou

rist

arr

ivals

Tourist arrivals to South Africa from the top 10 “Other Americas” markets, Jan to Dec

The growth in the “Other” Americas region was the result of the 2010 FIFA World Cup



0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

2009 288,410 82,753 42,083 55,203 20,513 87,858

2010 388,110 107,905 68,309 71,587 27,577 112,732

Difference 99,700 25,152 26,226 16,384 7,064 24,874

% change 34.6% 30.4% 62.3% 29.7% 34.4% 28.3%

Asia & Australasia AustraliaChina (incl. Hong

Kong)India J apan

Other Asia &

Australasia

Tou

rist

arr

ivals

Tourist arrivals to South Africa from Asia & Australasia, Jan to Dec

Tourist arrivals from the Asia & Australasia region increased by 34.6% due to strong performance from China, Australia and India



0

5,000

10,000

15,000

20,000

25,000

2009 18,042 14,311 9,596 3,359 7,025 9,897 5,300 6,663 3,361 2,943

2010 19,801 17,489 13,359 9,553 9,175 9,163 7,174 6,660 5,158 3,829

Difference 1,759 3,178 3,763 6,194 2,150 -734 1,874 -3 1,797 886

% change 9.7% 22.2% 39.2% 184.4% 30.6% -7.4% 35.4% 0.0% 53.5% 30.1%

New

Zealand

Rep of

KoreaPakistan Philippines Malaysia

Rep of

China

(Taiwan)

Thailand Singapore Indonesia Bangladesh

Tou

rist

arr

ivals

Tourist arrivals from top 10 “Other Asia & Australasia” markets, Jan to Dec

Taiwan and Singapore were the only markets in this region that did not record growth in 2010



0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

2009 1,223,020 103,985 196,643 50,283 114,431 36,335 446,396 274,947

2010 1,321,624 115,401 215,800 54,641 124,088 40,662 453,030 318,002

Difference 98,604 11,416 19,157 4,358 9,657 4,327 6,634 43,055

% change 8.1% 11.0% 9.7% 8.7% 8.4% 11.9% 1.5% 15.7%

Europe France Germany Italy Netherlands Sweden UK Other Europe

To

uris

t a

rriv

als

Tourist arrivals to South Africa from Europe, Jan to Dec

Tourist arrivals from Europe grew by 8.1% over 2009 with all markets in the region recording growth



0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

2009 26,759 31,719 36,720 25,725 35,166 22,540 17,210 18,140 8,893 9,404

2010 40,655 39,725 39,304 31,902 30,518 24,212 20,389 19,330 11,551 10,511

Difference 13,896 8,006 2,584 6,177 -4,648 1,672 3,179 1,190 2,658 1,107

% change 51.9% 25.2% 7.0% 24.0% -13.2% 7.4% 18.5% 6.6% 29.9% 11.8%

Portugal Switzerland Belgium Spain Ireland Denmark Austria NorwayRussian

FedFinland

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rist

arr

ivals

Tourist arrivals to South Africa from the top 10 “Other Europe” markets, Jan to Dec

Ireland was the only market that recorded a decline as a result of the financial challenges in this country



Tou

rist

arr

ivals

Top 20 source markets

Neighbouring SADC continues to be the major source market with Zimbabwe moving into first position ahead of Lesotho

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

Zim

babw

e

Leso

tho

Moz

ambi

que

Swaz

ilan

d

Bots

wan

a

UK

USA

Ger

man

y

Nam

ibia

Zam

bia

Mal

awi

Net

herl

ands

Fran

ce

Aus

tral

ia

Indi

a

Chi

na (

incl

udin

g H

ong

Kon

g)

Can

ada

Ital

y

Braz

il

Nig

eria



05,000

10,00015,00020,00025,00030,00035,00040,00045,00050,000

Nig

eria

Ango

la

Dem

Rep

of C

ongo

Keny

a

Tanz

ania

Isra

el

Gha

na

Uga

nda

Turk

ey

Egyp

t

2009

2010

0200,000400,000600,000800,000

1,000,0001,200,0001,400,0001,600,000

Zimbabwe Lesotho Mozambique Swaziland Botswana Namibia Zambia Malawi

2009

2010

Zimbabwe is the largest land market while Nigeria is the largest source market from the African air markets

Top African land source markets

Tou

rist

arr

ivals

Top 20 African air source markets

Touri

st a

rriv

als

Note: Africa Air Markets are markets where at least 60% arrives to SA use air transport; Africa Land Markets are markets where at least 60% of arrivals to SA use road transport. Long-haul markets include all countries outside of AfricaSource: StatsSA, Tourism & Migration release, SAT analysis


Tou

rist

arr

ivals

Top 20 Long-haul markets

The UK, USA, Germany, Netherlands and France remain the top 5 overseas source markets

Source: Table A December 2009

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

UK

USA

Ger

man

y

Net

herl

ands

Fran

ce

Aus

tral

ia

Indi

a

Chi

na (

incl

udin

g H

ong

Kon

g)

Can

ada

Ital

y

Braz

il

Swed

en

Port

ugal

Swit

zerl

and

Belg

ium

Spai

n

Irel

and

Japa

n

Den

mar

k

Arg

enti

na

Aus

tria

For more information contact:South African TourismPrivate Bag X10012

SandtonJohannesburg

2146Tel: +2711 895 3000

Email: [email protected]

Tourism arrivals performance for 2010 1 March 2011.

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