Touchpoint Dashboard Overview

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    17-Oct-2014
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description

Overview of Customer Journey Mapping Platform.

Transcript of Touchpoint Dashboard Overview

Page 1: Touchpoint Dashboard Overview
Page 2: Touchpoint Dashboard Overview

Touchpoint Dashboard provides the world’s first web-based SaaS application designed to give companies the ability to easily create insightful and action-oriented customer journey maps that help them better understand & improve their overall customer experience & business performance.

Page 3: Touchpoint Dashboard Overview

Touchpoint Dashboard’s Map, Analyze, Present (MAP) methodology provides a streamlined, yet holistic view of your company’s touchpoints across all channels & lines of business so you can better understand your complete customer experience.

Touchpoint Dashboard is a powerful visual tool that provides companies the solid facts they need to make smart decisions and build a prioritized action plan for creating a best-in-class customer

Page 4: Touchpoint Dashboard Overview

• Keeping 3M in business!

• Difficult to transfer knowledge

• Time consuming to create

• Difficult to share and administer updates

• One-and-done attitude

• Tools are expensive• Static, two dimensional

output• Many hours spent

drawing – not on strategy and execution

Page 5: Touchpoint Dashboard Overview

• Create an organized inventory of all company touchpoints

• Audit and measure the effectiveness and value of every customer interaction

• Identify what’s most important to customers, and what creates or detracts from value & loyalty

• Get everyone on the same page

• Build a compelling case for change, develop smart improvement plans and prioritize funding

Touchpoint Dashboard helps organize, prototype, prioritize, share, measure, and present the customer experience for better decision making

Page 6: Touchpoint Dashboard Overview

Customer Experience Management suggests an ongoing relationship tied intimately to data so that the journey map becomes a living decision-making tool.

Touchpoints are:•Fully customizable•Data driven•Linked to the company’s own measures, custom scores and models

“Each interaction combines to create the overall experience. By seeing the big picture, you can identify inefficiencies and opportunities for innovation to improve the overall experience. One poor interaction can result in a bad experience and dilute brand equity. Since experiences are a result of multiple interactions, nothing should be left to chance.”

James Torio, http://uxmag.com/articles/experience-maps-identify-inefficiencies-and-opportunities

Page 7: Touchpoint Dashboard Overview

www.touchpointdashboard.comwww.twitter.com/tpdashboardwww.facebook.com/tpdashboardwww.youtube.com/tpdashboardwww.slideshare.net/tpdashboard

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