Touche | Process

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AGENCY IDENTITY PROJECT ONE STAGE ONE: CLIENT INTERVIEW CLASS 1 CLIENT FEEDBACK NOTES AND OBSERVATIIONS

description

The process supporting an assignment in my Production class, where we had to come up with a faux “agency” and then individually design a logo and collateral for them.

Transcript of Touche | Process

AGENCY IDENTITYPROJECT ONE

STAGE ONE:CLIENT INTERVIEWCLASS 1

CLIENT FEEDBACK NOTES AND OBSERVATIIONS

AGENCY IDENTITYPROJECT ONE

STAGE ONE:IDEATION

AGENCY IDENTITYPROJECT ONE

STAGE ONE:REVISIONS CLASS 2

AGENCY IDENTITYPROJECT ONE

STAGE TWO:TEST PRINTS

80%

90%95%

100%

PMS Process Black C

PMS Process Black C

Toyo 0329

Toyo 0329

PMS Process Black C Toyo 0329

Ashley Gaffney

O (212) 517-9473C (212) 204-2645

[email protected]

Graphic Designer

www.touche.com

333 E 79th St., # 1TBrooklyn, NY 11210

Bristol Dunlap O (212) 517-7927C (212) 384-4234

[email protected]

Creative Director

www.touche.com

333 E 79th St., # 1TBrooklyn, NY 11210

333 E. 79th St. # 1T, Brooklyn, NY 11210

O (212) 517-7927 F (212) 459-7937

www.touche.com

Sincerely,

Pattie HayesCEO/Founder

April 11, 2011

Dear Mrs. McPepper,

Mentoring works. We know this intuitively. We know this through research. We also know that mentoring works best when members of the community come together to invest in the future of their youth.

In her book, Stand by Me: The Risks and Rewards of Mentoring Today’s Youth, Dr. Jean Rhodes of the University of Massachusetts concludes that mentors infl uence young people in three important ways, by enhancing social skills and emotional well-being, improving cognitive skills through dialogue and listening, and serving as a role model and advocate. Also, studies by the Carnegie Corporation note that when asked what teens wanted most in their free time, one of the most frequent responses was “long talks with trusting and trustworthy adults who know a lot about the world and who like young people.”

We have more good news to share: adults would like to be mentors. In 2002, a national mentoring poll conducted by MENTOR/National Mentoring Partnership showed that 57 million adults would consider becoming mentors if they had access to an array of support services and had the ability within their schedules to commit. (To view the poll online, visit www.mentoring.org/poll.)

Here is the icing on the cake: corporate CEOs tell us that companies whose employees volunteer in mentoring programs are more productive, are more loyal and embody an esprit de corps not found in businesses whose employees are not mentors.

Whether through starting or expanding a mentoring program, or through recruiting or sustaining volunteers, together, in partnership, all of us can make a tremendous impact on the young people in our community.

I would like to talk with you more about local mentoring opportunities and the resources we can provide to make mentoring a meaningful and effective endeavor for your organization and our community’s youth. I will follow up soon with a call to your offi ce.

Sofia Ordonez-Gamble

O (212) 517-7368C (212) 309-2213

[email protected]

Advertising Director

www.touche.com

333 E 79th St., # 1TBrooklyn, NY 11210

333 E. 79th St. # 1T, Brooklyn, NY 11210

O (212) 517-7927 F (212) 459-7937

www.touche.com

Sincerely,

Pattie HayesCEO/Founder

April 11, 2011

Dear Mrs. McPepper,

Mentoring works. We know this intuitively. We know this through research. We also know that mentoring works best when members of the community come together to invest in the future of their youth.

In her book, Stand by Me: The Risks and Rewards of Mentoring Today’s Youth, Dr. Jean Rhodes of the University of Massachusetts concludes that mentors infl uence young people in three important ways, by enhancing social skills and emotional well-being, improving cognitive skills through dialogue and listening, and serving as a role model and advocate. Also, studies by the Carnegie Corporation note that when asked what teens wanted most in their free time, one of the most frequent responses was “long talks with trusting and trustworthy adults who know a lot about the world and who like young people.”

We have more good news to share: adults would like to be mentors. In 2002, a national mentoring poll conducted by MENTOR/National Mentoring Partnership showed that 57 million adults would consider becoming mentors if they had access to an array of support services and had the ability within their schedules to commit. (To view the poll online, visit www.mentoring.org/poll.)

Here is the icing on the cake: corporate CEOs tell us that companies whose employees volunteer in mentoring programs are more productive, are more loyal and embody an esprit de corps not found in businesses whose employees are not mentors.

Whether through starting or expanding a mentoring program, or through recruiting or sustaining volunteers, together, in partnership, all of us can make a tremendous impact on the young people in our community.

I would like to talk with you more about local mentoring opportunities and the resources we can provide to make mentoring a meaningful and effective endeavor for your organization and our community’s youth. I will follow up soon with a call to your offi ce.

Natalie Eyerman O (212) 517-7962C (212) 244-4164

[email protected] Director

www.touche.com

333 E 79th St., # 1TBrooklyn, NY 11210

EMPLOYEEJason Saul