Webinar: Improve Campaign Results with Multi-Channel Funnels and Acquisio Attribution Modeling
TotallyInfused Marketing Funnels Webinar Slides
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19-Oct-2014 -
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Small Business & Entrepreneurship
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Transcript of TotallyInfused Marketing Funnels Webinar Slides
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!
Quickly and Easily Automate your Sales Funnel and Earn 3-10 Qualified Leads per day
with Molly Richardson, founder of TotallyInfused
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Molly Richardson
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My 5 Minute PlanTo a Marketing Strategy
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• Audience (Social Media, Local, Traditional Media)
• Leads (Opt-ins -> Email Capture)
• Lead Nurturing (Sending out great content/freebies)
• Small Ticket Items
• Larger Ticket Items
• Flip Over and Start Over… Hour Glass
What is a Funnel?
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Determine Your End Product
• Delivery Strategy Ex: 4 Week Program, 3 Day Bootcamp, Audio/Video
• TimeframeEx: Webinar Dates, Launch Date, Sale Dates
• PricingEx: $379 for course and $999 for VIP
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Lead Capture
• Free Report/Ebook
• Live Webinar
• Video Series
!
Webinars are HOT
Video Series must have quality video!
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Traffic, where art thou?
• Email List (If you don’t have one, start!)
• Facebook ads
• Facebook page, groups, and profile
• Affiliates
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There is typically a gap between your free lead capture and your higher ticket
product purchase. To fill this void, you can sell medium level ticket items to build their
trust before the big purchase.
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The PurchaseOnce a customer purchases your product or program, that should not be the end of your communications!
• Survey customers for feedback
• Continually update your product or program
• Offer additional products: Add-ons, extras
• Promote your Coaching Program or DFY Services
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Facebook Ads into your Funnel• Page Likes
- This just grows your following but does not directly lead them into your funnel (not recommended)
• Website ClicksDrive traffic to your website or blog posts
• Website ConversionsDrive traffic to your Landing Pages and place a conversion pixel on your Thank You Page
Website Conversions is my recommendation for your Funnel!
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Facebook PostsIt’s getting harder and harder for engagement and reach, you must stand out and listen to your audience
• Eye-catching image
• Link
• Brief, easy to read content
• Clear Call to Action
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Twitter Your Way to the Top!• Post 10x a day
• Share content from around the web
• 80/20 rule (20% your own content)
• Retweet and Favorite good content
Follow Followers of brands or people that your target audience would follow
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MollyER21: Twitter Data
• Using the Twitter Strategy
• 40 followers in the beginning of Oct
• As of lunch: 1231 followers
• New leads daily from around the world
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Software Tools
• Email Marketing & Autoresponders
• Landing Pages
• Social Media Tools
• CRM
• Webinars
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Email Marketing
• MailchimpStart off small
• GetResponseAnother option, also creates landing pages
• AweberTotal Package
http://totallyinfused.com/aweber
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Landing Pages
• MegaphoneLike LeadPages, different look
• LeadPagesVery popular right now!
• OptimizePress2 Most customizable, but there is a learning curve Also has membership portal
http://totallyinfused.com/optimizepress
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Social Media Tools• Buffer (Feedly for content curation)
Great for scheduling out content from around the web
• HootsuiteLove for bulk Tweet uploads and seeing lists in streams
• TweetAdderAmazing for multiple accounts, scheduling and more
• SproutSocialRobust but pricey
• MozSEO & Social Media, but also pricey
http://totallyinfused.com/hootsuitehttp://totallyinfused.com/tweetadder
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Customer Relationship Management Tools
• Constant Contact
• SugarCRM
• Infusionsoft
• Marketo (heavily B2B)
• Salesforce
http://totallyinfused.com/infusionsoft
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Webinar Software
• GoToMeeting
• Google+ Hangouts
• WebinarJam
• WebinarsOnAir
• 22social (completely within Facebook)
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Demo of LeadPages, OptimizePress, and Facebook
Conversion Pixels
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“You can't do today's job with yesterday's methods and
be in business tomorrow.”
Freaking Fast FunnelsComing in May!
Birthday Special $197 until April 25th !
www.freakinfastfunnels.com