Totally Pregnant - Powerfully Engaging With Moms-To-Be JB - OVERVIEW ONLY 2016-05-11
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Totally Pregnant Bringing New Families to Your Facilities Jeff Bonar, PhD, CEO [email protected] iamtotally.com +1 561 212 0451 Check it out by installing TOTALLY PREGNANT from the iOS or Android App Stores
Transcript of Totally Pregnant - Powerfully Engaging With Moms-To-Be JB - OVERVIEW ONLY 2016-05-11
Totally Pregnant Bringing New Families to Your Facilities
Jeff Bonar, PhD, CEO [email protected]
iamtotally.com +1 561 212 0451
Check it out by installing TOTALLY PREGNANT from the iOS or Android App Stores
Modern moms are not going to Barnes and Noble to buy baby books …
Your maternity customers are always on their smartphone
Endorsed by Texas Hospital Association
(500 hospitals)
One of the Top 10 Health-Tech Companies Changing the World!
Everyone in your area gets YOUR app with YOUR logo
Facebook and Baby Center Marketing drives 40,000 downloads per month
30% increase in maternity services
Every download in your area gets your branding
App used again and again, week after week,
promoting your facilities
Highly targeted and cost effective way to bring new families to your facilities
Example Geographical Exclusive Dallas-Fort Worth and Oklahoma City Zip Codes
Proven Engagement Award Winning Videos
weekly video updates keep moms coming back constantly exposed to your message
Proven Engagement New Content Each Week weekly updates and reminders keep moms coming back
Proven Engagement “Ask the Experts”
Changethenamestobeyourexperts,featureyourfacili7eseasilyextendedtofocusonyourques7onsandanswers
Pregnant Moms Delighted and Engaged
570,000 installs, 300,000 births
40,000 new installs per month
140,000 Facebook Likes
25,000 videos watched per month
For moms-to-be, Totally Pregnant is their most popular app behind email, browser, and Facebook
Leverage a Proven Model
2nd Largest HMO Worldwide
4.5 Million patients
Leverage a Proven Model
Results
30% Increased market share for pregnancies after putting their logo on their app
90% market penetration
Significant improvement in patient satisfaction scores
Marketing Benefits of Totally Pregnant We generate leads for you: moms get introduced to you off Facebook and
Baby Center downloads
Custom branding: Your logo and name in the App Stores
Beautiful videos and multimedia content promote your maternity and pediatric facilities to
every Facebook user in your area
Directly to pregnant moms – highly targeted, cost effective
Develop lifelong customers
Improved patient satisfaction
Clinical Benefits of Totally Pregnant Great videos and text, delivered in easily digested bites each week
Tailor the text and other features to support your message, reminders, experts, and facilities
App gets used over and over again, reinforces your critical messages
The public knows you as the Maternity experts with the best app, patients get access to extra features
Leverage Your Hospital’s eHealth Enhance existing eHealth initiatives
tied to your hospital’s generic app tied to your hospital’s website
Integrated with your secure email
Check appointments inside the app
(none of these features required, but available if you want)
Totally Summary
Your message delivered directly to pregnant Moms in your service area
Even if they download from Facebook
Hot Links for your App Store Entries Hot Links for your OB-GYN’s websites
