Total Brand Reach 1.8M

MAGAZINE56.6kCirculation

26.8kHighest subscriptions in the market

113kReadership

1.2 hoursAverage engagement with the magazine vs the average of 56 minutes

1 ouT of 3re-visited’ the mag 4+ times

Source: TGI Net GB 2013 Q1 (October 2011 - September 2012) (ABC Jul-Dec 2012, actively purchased copies) ABC Jul-Dec 2012.

socIAl MEdIA1MFacebook Followers

1.03MTwitter Followers

MoBIlE ANd dowNloAd1.5kDigital Editions Purchased

19.1Total App Downloads

wEBsITE1.7MUnique Users

8MImpressions

7.75 minutesTime spent on site:

3.4Average page views per visit

Lonely Planet Traveller is officially the UK’s Best-Selling Travel Magazine

ABC Jul-Dec ’12. 2NRS Jan-Dec ’12 (includes Country Living, Good Housekeeping, Reader’s Digest, Saga Magazine, Woman and Home, Yours)

4% sub to STT2% sub to Nat Geo Traveller6% sub to Wanderlust6% sub to Conde Nast Traveller

SOLUS READERSHIP

84%

4%

6%

6%

2%

The centre of The universe...LPT is the market leader with the largest amount of subscriptions... Almost half of its circulation... This eclipses the competition

Our readers may be passionate about travel but only the best will do... They are loyal to Lonely planet.

Lonely Planet 26,795STTM 18,834Conde Nast Traveller 20,409

AcTIvELy PURcHASED

26%28.4%

Lonely Planet Traveller - Almost 9 /10 copies Sunday Times Travel Magazine - Less than three quarters Conde Nast Traveller - just over half

48.6%

Sunday Times Travel Magazine

Conde Nast Traveller

Source: TGI Net GB 2013 Q1 (October 2011 - September 2012) (ABC Jul-Dec 2012, actively purchased copies) ABC Jul-Dec 2012.

MAGAZINE43% 57%Male Female

45Average age

82%ABC1

33%AB

70%Married

80%Of households without kids

wEB58% 42%Male Female

42Average age

35%AB

58%ABC1

62%Married

74%Of households without kids

TGI Net GB 2012 Q4 (July 2011 - June 2012) ABC Jul-Dec 2012.

lP.com synergy• 41% visited lonelyplanet.com in the last month.

81% did so in the last 12 months.• The majority of their travel bookings are made online for short

breaks (85%) and holidays (80%).• Passionate about food, music and the arts• 78% willing to spend extra on quality goods

As you’d expect our audience are far more passionate about travel than the norm..

The Audience“The World is a book, and those who do not travel read only a page”.... (St Augustine)

Target a largely untouched ‘holiday loving’ consumer

• LPT readers spent £3,437 per person (average is £465) on travel in the last 12 months

• Almost 1/3 of our readers spent 4k plus per person on travel last year

• Interested in experiencing other cultures and exploring new destinations

A large proportion of professional couples without kids... disposable Income...

Cultured, forward thinking, intelligent, articulate and looking for a new experience....

You don’t need to search the planet as far and wide as you think....This audience awaits!

Source: TGI Net GB 2013 Q1 (October 2011 - September 2012) (ABC Jul-Dec 2012, actively purchased copies) ABC Jul-Dec 2012.

The wheel