Torben Ruberg, Falck - IT i praksis konferencen 2015
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Transcript of Torben Ruberg, Falck - IT i praksis konferencen 2015
Digital innovation
Our approach
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Torben Ruberg, Group CIO
• A little background:
− 48 years old
− M.Sc. DTU
• Group CIO, Falck Group
− Since 2000 (> 15 years…)
• (Professionally) driven by:
− Change (=> Growth)
− Continuous optimisation (CSI)
− Business Empowering by Technology
− Organisational Orchestration
− Leadership
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My role as Group CIO
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IT EmployeesEmployeesBusiness AreasCountriesContinents
Falck today
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6 47 2264 34.000
Yesterday ?
• We are successful
• We have been successful for a very long time (we have 109 years of history)
• You might say, that we have (more or less) always been successful
• One of our sayings is “The world deserves more Falck” (…)
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Hybris?
Tomorrow ?
• Are we ready to see the new competition ?
• Are we ready to take (full) advantage of technology ?
• Are we still able to feel the “hunger” ?
• Do we embrace change ?
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Are we on an unavoidable death path ?
…Threatened by extinction ?
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Our expectations are changing
• We expect to be in full control
• We expect this control to be conveniently “served” to us
• We expect to have full access to (relevant and personalized) information
• We expect the information to be fully updated…always and everywhere
• We expect full cost transparency and full overview of alternatives
• Based on this, we want ability to make decisions and actions and to have instant response
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• Mobile, Big Data, IoT, Cloud, Robotics
• Technology Infrastructure is in place
• Low cost production
• Low barrier for entry
• The change rate continues to accelerate (Moore’s law)
• The Value Chain is changing
• New value sources (your house, your car, your private data)
• New business models / Shared Economy
• Free styles
• New matra: Everything is possible (…) (in the digital world)
The Conditions are changing
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The process of change
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Killed by disruption ?
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0
100
200
300
400
500
600
700
2010 2011 2012 2013 2014 2015
Airbnb – Annual revenue
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Mill US$
10 bnUS$
24 bnUS$
UBER market valuation 2011 - 2015
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50,0
41,0
17,0
3,5
0,3
Mia US$
Nov 2011 Aug 2013 Jun 2014 Dec 2014 May 2015
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Falck IT – Our purpose at a glance
• Plan, Build and Run reliable and cost effective IT solutions that empowers the Falck organization and the Falck Services
• Be an intrinsic part of Falck and support “One Falck” through reuse of system and knowledge
• Be innovative and promote digital solutions and offerings
• Build Falck Digital mindset and Awareness
• Disrupt Falck “mindset” and challenge current business model(s)
• Ensure Falck's succession without squandering the Falck legacy
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Intrinsic part of Falck
• Focus on Falck value
• Common goals
• No us/them
• Colleagues, not customers
Outside in
• Be customer centric
• Always take the customers perspective – whatever stands in your way for a compelling customer experience, fix it !
• The internal users are also ”customers” (in a colleague atmosphere)
Continual (Service) Improvement
• You can do (even) better
• Run the extra mile
• ”Sharpen the saw”
• LEAN approach
Cost efficient
• Comparable
• Transparent
• Value for money mindset
• Most for least
Promise & keep
• Reliability
• Trust
• Service-orientation
• SLA/SLI
Sleep well
• Reliability
• Trust
• Order in own house
• Security
• Risk mitigation approach
Innovative
• ”Embrace change” culture
• New perspectives
• Courage
• Long term view
• Disruption
• Cannibalise
Our Mantra, approach and mindset
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Digital Business Development – Where ?
Pro: - Ensures LoB focus and alignment with other priories- Smooth hand-over from Innovation to Operation
Con:- Fight against Corporate ”immune system”- Inside perspective – perhaps not ready for radical innovation / canibalisation
Pro:- Outside perspective with inside knowledge (conceptual map, culture, priorities)- Not bound by ”day-2-day” operation and LoB short term priorities
Con:- Fight with Corporate ”bandwidth”- Maybe not taken as seriously as external partner
Pro:- Outsiders perspective – no boundaries relative to current business- Probably best if new business model is far from current core business
Con:- Outsiders perspective – no boundaries relative to current business (…)- Outsiders perspective – no boundaries to Falck culture and conceptual map
IT Organisation
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Assistance
Entity IT
Group CIO
Digital Business DevelopmentCIO Office & Group IT
Safety Services
Entity IT
Healthcare
Entity IT
Emergency
Entity IT
Business ITShared IT Services
IT Core Services
Digital Business Development – Primary focus
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Build Falck Digital Mind-set and Awareness
01001010
10011100
00101011
Explore Digital opportunities in
Falck perspective
0100101000111010
Challenge/disrupt Falck’s current
business model(s)
Digital Business Development – how to…
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We aim to test and iterate on usable concepts as quickly as
possible (MVP approach)
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Pretotyping and Prototyping
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How to split responsibility ?
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LoBCurrent project
portfolio
Battle AreaKnown
opportunities
Digital Business
Development
0 2 years
Proposed transition from DBD to PM
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The challenge of Innovation…
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Monday morning - The ”Do or Die” questions
• How will Digital Technologies change your business environment ?
• Are there any Technologies with potential for disruption in your current business ?
• Who are your future competitors ? Are these the same as yesterday ?
• Could your industry be disrupted by “Shared Economy” players ?
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Tuesday morning - The ”Do or Die” questions
• Have you made your organisation transformation oriented ?
- maybe even transformation greedy…
• And how about yourself ?
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