Topline spring2013 new
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The Newsletter for the NorthWest MRA The NorthWest Marketing Research Association Spring 2013 IN THIS ISSUE OF TOPLINE Message from the President Chris Robson _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Editor’s Note Brian Parker _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Q&A with Heather McEneany_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ #MRX _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Membership Robert Beanland _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ MRA Event Photos _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Restarting in the New Year Meredith Ahlberg _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Financial News and Notes _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ TOPLINE TOPLINE SPRING 2013 SPRING 2013
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Transcript of Topline spring2013 new
The Newsletter for the NorthWest MRA
The NorthWest Marketing Research Association
Spring 2013
IN THIS ISSUE OF TOPLINEMessage from the President Chris Robson _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Editor’s Note Brian Parker _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Q&A with Heather McEneany_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
#MRX _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Membership Robert Beanland _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
MRA Event Photos _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Restarting in the New Year Meredith Ahlberg _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Financial News and Notes _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
TOPLINETOPLINESPRING 201 3SPRING 201 3
TOPLINE Spring 2013
Charitable Donations
In December, the board of the NW-‐MRA made the decision to donate some
“...in this small way we could show our solidarity with our industrycolleagues most affected by the storm.”
Chris Robson, Northwest MRA
The Newsletter for the NorthWest MRA
The NorthWest Marketing Research Association
Message From The President
Chris RobsonParametric MarketingPresident, NorthWest MRA
TOPLINE Spring 2013The Newsletter for the NorthWest MRA
Brian ParkerEditor’s Note
The NorthWest Marketing Research Association
Brian ParkerwatchLABEditor, NorthWest MRA
TOPLINE Spring 2013The Newsletter for the NorthWest MRA
The NorthWest Marketing Research Association
Q&A
Q: How did you come to make a career in the fieldof Market Research?
Q: What part of this field do you find the most satisfying? What part do you find mostfrustrating?
A:
with Heather McEneany
A:
Heather McEneanywatchLAB
TOPLINE Spring 2013The Newsletter for the NorthWest MRA
Q: . If you had to impart wisdom on someone new to the field of market research, what wouldit be? Do you have any memorable stories of lessons learned the hard way?
Q: What is the name of your company and what do you consider your team’s specializationin the field?
Q: Why have you chosen to volunteer your time with the NWMRA?
Q: What are you looking forward to most while working with the NWMRA this year?
A:
A:
A:
Q: Tell us something interesting about you.
A:
A:
The NorthWest Marketing Research Association
TOPLINE Spring 2013The Newsletter for the NorthWest MRA
The NorthWest Marketing Research Association
NWMRA Event:Cafe Press, San Francisco
Follow @NWMRA on twitter
TOPLINE Spring 2013The Newsletter for the NorthWest MRA
NWMRA Event continued...Cafe Press, San Francisco
www.NorthwestMRA.org
Find out more aboutupcoming NWMRAevents @
Follow @NWMRA on twitter
The NorthWest Marketing Research Association
TOPLINE Spring 2013The Newsletter for the NorthWest MRA
Restarting in the New YearMeredith Ahlberg
Meredith AhlbergwatchLAB
The NorthWest Marketing Research Association
TOPLINE Spring 2013The Newsletter for the NorthWest MRA
Works CitedZimmerman, Eilene. “To Keep Your O!ce Resolutions, Start Small.” New York Times. January 13, 2013.http://www.nytimes.com/2013/01/13/jobs/new-years-resolutions-at-work-and-how-to-keep-them.html
Restarting in the New Year continued...Meredith Ahlberg
The NorthWest Marketing Research Association
Spring 2013TOPLINEThe Newsletter for the NorthWest MRA
#MRXTweets from around the #MRX twittersphere
The NorthWest Marketing Research Association
TOPLINE Spring 2013The Newsletter for the NorthWest MRA
925.998.8657 or [email protected]
MembershipRobert Beanland
Robert BeanlandThynkster
The NorthWest Marketing Research Association
TOPLINE Spring 2013The Newsletter for the NorthWest MRA
The NorthWest Marketing Research Association
Financial Statements:NorthWest MRA
Total
ASSETS
Current Assets
Bank Accounts 44,843.23
Total Current Assets $44,843.23
TOTAL ASSETS $44,843.23
LIABILITIES AND EQUITY
Liabilities
Total Liabilities
Equity 44,843.23
TOTAL LIABILITIES AND EQUITY $44,843.23
Marketing Research Association,NorthWest Chapter
Balance SheetAs of December 31, 2012
TOPLINE Spring 2013The Newsletter for the NorthWest MRA
July - December 2012
The NorthWest Marketing Research Association
Financial Statements:NorthWest MRA
Total
Income
Expenses
Marketing Research Association,NorthWest Chapter
Profit & Loss
Event Atendees - Portland
Annual Sponsorship
Membership Dues
Total Income
Banks & Charges
Dues & Subscriptions
Event Expenses
Event Expense - Seattle
Total Event Expense
Paypal Fees
Website
Total Expenses
Net Operating Income
Other Income
Interest Earned
Total Other Income
Net Other Income
Net Income $ -697.75
$ -703.12
5.37
5.37
5.37
30.00
Charitable Contributions 1000.00
64.75
0.00
709.31
Event Expense - SF 371.26
Event Expense - Portland 2,206.13
3,286.70
Professional Development 299.95
276.26
295.46
$5,753.12
515.00
Event Atendees - Seattle 200.00
Event Atendees - SF 475.00
Event Sponsors 250.00
2825.00
785.00
$5,050.00
