TOPLINE GROUPtoplinemarketing.co.ke/wp-content/uploads/2018/11/...milo bts nationwide 1 month maggi...

TOPLINE GROUP

9 years old

• Merchandising services

• Promotional services• Market storms• Event management• TT direct sales• POSM production

5 years old

• Merchandising services• Promotional services• Market storms• Event management• TT direct sales• POSM production

4 years old

• Creative services & Graphic Design

• Digital Media Design• Video & Motion Design• Print• Branding & Corporate Identity• PR• Media Placement• Social Media

www.toplinemarketing.co.ke

EXPERIENTIAL

Trade activations

POSM design & productions

Market penetration

Direct selling

Brand activations

Trade merchandising

Our Core Business


Our Profile


1) Our management team boasts of over 12 years of individual experience managing merchandising and promotions teams (GlaxoSmithKline, Procter & Gamble, L'Oreal, Ketepa, Nestle, Style, Beiersdorf, Reckitt Benckiser, Unilever, PZ Cussons, Bidco, KWAL, KCC, Haco Tiger Brands, SC Johnson & EABL)

We have this much experience in interacting with the trade; we have a relationship that delivers

2) As a group, we boast of over 8 years of active management / handling of merchandising and promotional activities as an experiential marketing agency

Merchandising Accounts

Activations

Activations We Do


1) In-store (BTS, general consumer, product demos/sampling etc.)

2) Trade (wholesale pullouts)

3) Market storms (kiosks, dukas, estate one-tillers etc.)

4) Road shows blitzes

5) Foot soldier uplifting program (we have done this for 6 years. This activity is about deploying resellers anchored to wholesalers; they pick stocks from the w/sales and sell to kiosks, dukas etc.)

6) GT Listing & POSM placement ( GT product listing and visibility drive)

7) Consumer immersions (Direct consumer engagements )

8) Door to door product sales drives

IN-STORE ACTIVATIONS: CASE STUDY


In-store Activations

SOME OF THE IN-STORE ACTIVATIONS WE HAVE DONEClient Activity Scope Duration

Nestle

3 IN 1 SAMPLING NATIONWIDE 3 MOMTHSMilo BTS NATIONWIDE 1 MONTH

MAGGI AWARENESS PROMOTION NAKUMATTS, TUSKYS & NAIVAS 1 MONTH

GSK HORLICS SAMPLING NATIONWIDE 1 MONTH

P&G

ARIEL BTS NATIONWIDE 14 DAYSARIEL MACHINE WASH Countrywide 1 MONTH

NAKUMATT, NAIVAS, TUSKYS PAMPERS ACTIVATION THREE CHAINS 3 MONTHS

ALWAYS –ARIEL ACTIVATIONS NATIONWIDESEVERAL TIMES OVER THE LAST 4 YEARS

WOWGatonegro In store Activations Carrefour/Chandarana/Wines & Spirits joints ON-GOING

Zappa Bar Activations Bars 5 WEEKS

GODREJ

Megagrowth In store Activations NATIONWIDE 3 MONTHS

Valon Baby Jelly NATIONWIDE 1 MONTH

Pride Washing Paste NATIONWIDE 1 MONTH


Ariel B T S promo: Nakumatt Kitale Customer winning a laptop

Ariel B T S promo: Nakumatt Eldo Customer winning a laptop

Ariel B T S promo: Nakumatt Household Customer winning a laptop

Countrywide 14 days BTS Activation


Pampers In-store Activations

Mechanic.•Buy a carry pack @ Kshs. 230/= get Naivas Tissue single pack

•Buy a Value pack @ Kshs. 870/=

get Naivas Tissue 4 pack

•Buy a Jumbo pack @ Kshs. 1645/= get Naivas Tissue 8 pack


Always Cacidy In-store Activation & Wholesales

Naivas Pampers activation

Nationwide Valon Baby Jelly Activation Pampers Activation: Nakumatt Eldo Centre

Pampers Promotion: Nakumatt Junction

Other Promotions

Bestly Meru Bestly EldoretBestly River Rd

Scope :12 Bestly StoresActivation: Megagrowth In-store ActivationsDuration: May-October,2017Performance: 102% sales achievement

GODREJ : Mega Growth In-store Activations


Client: WOW BeveragesActivation: Zappa Bar Activations Scope: Weekend Activations across 10 Bar/RestaurantsPerformance: 86% of targetedvolumesDuration: 5 Weeks May-June,2018

WOW Beverages


GATONEGRO ACTIVATIONS

In-store Set up Brand Sampling Sales Promotion


OPEN MARKET ACTIVATIONS: CASE STUDY


OPEN MARKET ACTIVATIONSClient Activity Scope Duration

Nestle FOOT SOLDIER PROGRAM NATIONWIDE 4 MONTHS

GSK

FOOT SOLDIER PROGRAM NATIONWIDE BEEN GOING ON FOR 5 YEARS

VAN-SELLING NATIONWIDE 2 YEARS

W/SALE ACTIVATION NATIONWIDE LAST 2 YEARS

P&G

ALWAYS CUCKOO PACKS PROMOTION NATIONWIDE 30 DAYS

ARIEL-PAMPERS MARKET STORMS NATIONWIDE2015-2016

NEW KCC GT RETAIL DISTRIBUTION NATIONWIDE 4 MONTHS

GREEN PLANET

SUNKING ROAD SHOW NATIONWIDE 4 ACTIVATIONS SO FAR

LISTING NATIONWIDE 3 MONTHS

RETAIL PENETRATION NATIONWIDE 4 ACTIVATIONS SO FAR

BIDCO GT RETAIL PENETRATION COAST REGION 3 MONTHS

GODREJRETAIL MAPPING Nairobi & Naivasha 2 MONTHS

VALON GT LISTING Nairobi 5 WEEKS

HIGHCHEM Promax Matatu Branding Exercise Nairobi 5 WEEKS

Always Cuckoo Packs promo Pampers Display Competition

Ariel Market storm

Successes• We registered a performance of 127% vs targets in

sales

• Activated 74,000 people tactfully through edutainmentand directly through D2D and P2P selling

• MIT: Implementation of some of the gathered market intelligence has seen a consistent performance across all regions in the month of January

• Awareness levels have significantly risen in the activated regions and consideration against competition products is notable in the sales volumes

Sun king Roadshow & van Selling


NestleProduct: Nescafe 3 in 1 listingActivity: Shop 2 Shop SellingScope: Nairobi, Western & Rift(45 BAs)SuccessesCoverage: 115% Vs. targetsSales: 108% Vs. Targets

P&GActivation: Ariel Wholesale Destocking Scope: CountrywidePerformance: 84% of total cases sold. Duration : 1 month


*Scope: Coast Region*Duration: - 3 months• Storm consisted of 4 van

teams

BIDCO – Retail Drive for Edibles & HPCs


Client Activity Scope Duration Performance

Delmonte Fruit Express launch campaign

A door-to-door campaign that aimed at reaching the end user at their homes;

3-Months Success in listing the variant in over 5,000 stores

Heinz Ketchup sampling Schools within Nairobi 14 days Successful

Toyota Matatu Survey Targeted SACCOs plying all Upcountry routes

10 days Data collected from over 200 SACCOS shared with client

Heinz Ketchup sampling Toyota Matatu Survey

Task: Listing of new Goodknight mosquito aerosol Scope: Nyanza,Western Kenya, Coast Achievements:1. Did 102% of the 3-month project2. Deployment of ABS(2,000) & wash

lines(10,000)

Godrej Industries Outlet mapping- Was conducted in Nairobi & Naivasha.Was aimed at conducting survey on Style products availability in GT..Over 18,000 GT retail outlets mapped

GODREJ: Retail listing & Outlet Mapping


Scope :GT PenetrationActivation: North & Eastland's Valon listings Duration: June – July 2018Coverage : 6013 STORES coveredPerformance: 102% sales achievement

G O D R EJ: VALON R E TA I L


Placed 16938 out of the 17,000 issued. Managed to brand Kenya railways; placed 872 stickers Managed to cover a total of major 67 SACCOs,

branded 1543 busses and 16938 seats Gathered feedback from potential customers who

were interested in understanding the brand well

HighChem Activation: Promax PSVs branding


Duration: 120 daysScope: 76 TDRs *Countrywide*

10 Vans( 1 Per region,3 in NRB Achievements: achieved 95% KCC(TetraFino 500 ml)sales in Nyanza/Rift regions.

Activation extended for an additional month due to good performance

NKCC Retail Penetration


The success experienced in the first year has made this mechanic a permanent featurein the company’s sales strategy

We started off with a single focus brand (Panadol) as a pilot then incorporated 3 more (Aquafresh, Eno & Actal within three months upon realizing positive results

Duration: Foot soldier Program still ongoing( going to 5 yrs now)

Period 2014-201852 TDRs countrywide

Van & Foot Soldier Programs


Aliyana Love in Hair Junior mini- explaining the product to a customer

Diamond W/Salers set-up,the BA engaging a customer

GREENBELT

Ariel destocking :MAHITAJI KISII

PZ Cussons promotion


Toyota Service Awareness Promotion Good Knight Distribution

DriveCHEMI & COTEX DOOR TO

DOOR CAMPAIGN

Nivea country-wide roadshow

Sales & rewarding customers

Rig team in action


Sales promotion

TOPLINE GROUPP.O Box 45987 - 00100NAIROBI, [email protected], Chania AvenueTaranaki courtCell: +254 785 629 772

mailto:[email protected]

TOPLINE GROUPtoplinemarketing.co.ke/wp-content/uploads/2018/11/...milo bts nationwide 1 month maggi...

Documents

Transcript of TOPLINE GROUPtoplinemarketing.co.ke/wp-content/uploads/2018/11/...milo bts nationwide 1 month maggi...