Take-Aways fromSocial Media

Marketing World 2015#SWWM15

Crazy StatsO 75% of people use their phone while sitting on the toilet.O More people own a mobile phone than a toothbrushO 20% of adults have used their smart phone during sexO People are more likely to return home for a forgotten

smartphone than walletO 73% of Facebook's net ad revenue comes from mobileO You will only get a 1-6% organic reach on your posts in

FacebookO The human brain processes visuals 60,000 times faster

than decoding text. - Pam MooreO 98% of pinners have tried something new that they saw on

Pinterest. - Peg FitzpatrickO 39% of Pinterest users will search Pinterest before they

search Google

Crazy StatsO Native video publishing on Facebook has gone up 360% O Responding to a complaint increases advocacy by 20%,

not responding drops advocacy 43%O 71% of the consumers who complain online do because

of failed traditional customer serviceO 39% of people expect a response in an hour- the

average response time is about 5 hoursO People are 70% more likely to purchase based on friend’s

social media - Mark Schaefer

Surprising InfoO Google Mobile – sites aren’t penalised, but will be

rewarded for mobile friendly only in search on mobile.O Native Video performs better – on all platforms

especially Facebook.O Podcasting makes you stand out – increasing in

popularity and still early stages so easier to make an impact.

O User experience overtaking price as key brand differentiator

O “Brand” is what you say – “Reputation” is what they remember

Key IdeasO Social Media Content – Valuable content and

consistency is more important than frequency.

O Hug your Haters – Jay BaerO It’s very OK to re-share old content, repeatedlyO Value repurposing to create additional versions of

contentO Encourage employees to be brand ambassadors

on social

Guy Kawasaki, Mark Schaefer, Chris Penn, Mari Smith

Jay Baer

Kim Garst

- Great Content

- Engagement- Traffic- Conversion

FacebookO Post ‘natively’ for best results - Mari

Smith, Kim Garst, Guy KawasakiO “Every one should be on a Face book

busi ness page if only to increase your SEO” — Mari

O Andrea Vahl - “use all areas of Face book. Face book is not just a page.” You have your per sonal pro file, your busi ness page, groups, videos, events, con tests, apps and ads.

FacebookO Seek out and leverage influencers O “Sharing posts or Tagging pages

with higher PTA will improve your own Page's PTA, but if those shares/tags have lower PTA you'll lose FB juice.” - Holly Homer

Facebook AdsO Jon Loomer’s tips

O Promote blog articlesO Boost successfully

organic postsO “Serve the reader”O Nurture to gain trust

and sale

ImagesO Guy Kawasaki - “Add a graphic to every

stinkin’ post!”O Selfies - Images of one self/business are very

engaging.

Mark Schaefer

PinterestO “Pinterest is going to be the new

Google” – Guy KawaskiO 75% of Pin ter est users are using mobile

devicesO Cyn thia Sanchez, “Pinterest has

longevity.” pins stays on pin ners’ boards, get repinned again and again, and get found by new view ers.

ContentO “Every busi ness per son should study copy writ ing.“ Brian Clark O Social is con nect ing with your audi ence, and it needs to be gen

uinely YOU.O “Every one needs to cre ate their con tent once and then share it

every where.” – Chris PennO It’s OK to share content repeatedly, especially on TwitterO Andrea Vahl – “for the best results, you want to “only sell

to a warm mar ket.” Give valu able free con tent to nurture trust. Sell ing directly to peo ple you haven’t “warmed up” isn’t effective.

O “Content has no economic value unless it’s shared and it’s acted on.” – Mark Schaefer

O “The company that provides value is the one who is going to win.” –Ducttape

O “If you try to market to everybody, you're actually marketing to nobody.” – Melonie Dodaro

Lee Odden“Create; Co-create; curate; repurpose – but remember to give them what THEY want” - Lee Odden

Darren Rowse

Kim Garst – Boom Social

VideoO “Embrace DIY Video — it’s not about

qual ity — it’s about con tent” - Caleb Wojcik

O Kim Garst – “Live streaming is very engaging and builds trust” – Meerkat vs Periscope

O Embed Facebook Videos into blogs if your main engagement is via Facebook

SlideshareO “Slideshare is our third-best subscriber

driver.” – Joe PulizziO "SlideShare gets 60 million visits per

month. Your website does not.“ – Lee Odden

New ToolsO PeriscopeO keywordtool.ioO OptinMonsterO FlareO Mailchimp + customer.io