THE TOP 10 MARKETING THE TOP 10 MARKETING

MISTAKESMISTAKES

SMALL BUSINESSES MAKESMALL BUSINESSES MAKE

Marketing 101Marketing 101

KnowledgeKnowledge is is

Power!!!Power!!!

What is Marketing?What is Marketing?

Integrated strategies for Integrated strategies for

selling productsselling products

services services

ideasideas

IntegratedIntegrated Marketing Marketing

BrandingBranding Public RelationsPublic Relations

AdvertisingAdvertising

The Benefits of The Benefits of

MarketingMarketing Establishes name recognition Establishes name recognition

Educates potential clientsEducates potential clients

Distinguishes you from the competitionDistinguishes you from the competition

Establishes trustEstablishes trust

Encourages word-of-mouth referralsEncourages word-of-mouth referrals

Engenders pride/loyalty with staff Engenders pride/loyalty with staff

Why Use Marketing ?Why Use Marketing ?

create an imagecreate an image

encourage trialencourage trial

increase awarenessincrease awareness

support salessupport sales customer servicecustomer service

provide informationprovide information

MISTAKE # 1MISTAKE # 1

Not developing a Not developing a marketing planmarketing plan

MISTAKE # 2MISTAKE # 2

Not defining a Not defining a marketing budgetmarketing budget

MISTAKE # 3MISTAKE # 3

Not targeting a specific audienceNot targeting a specific audience

MISTAKE # 4MISTAKE # 4

No clear or consistent messageNo clear or consistent message

MISTAKE # 5MISTAKE # 5

Believing your Believing your product or product or

service service

will sell itselfwill sell itself

MISTAKE # 6MISTAKE # 6

Not defining your Not defining your product or product or

service’s benefitsservice’s benefits

MISTAKE # 7MISTAKE # 7

Underestimating the valueUnderestimating the value

of your existing customerof your existing customer

MISTAKE # 8MISTAKE # 8

Thinking that advertising is marketingThinking that advertising is marketing

MISTAKE # 9MISTAKE # 9

Ignoring the Ignoring the benefits of benefits of

public relationspublic relations

MISTAKE # 10MISTAKE # 10

Expecting Too MUCH!Expecting Too MUCH!

Too SOON!Too SOON!

How can you avoid the How can you avoid the Top Top 1010 Marketing Mistakes Marketing Mistakes

small businesses make?small businesses make?

Breathe often….Breathe often….

Plan well….Plan well….

Work hard…Work hard…

Ask for help!Ask for help!

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