Top Ten Tactics For Loyalty Version 2013
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Transcript of Top Ten Tactics For Loyalty Version 2013
Top 10 Tactics: What Every Organization Should Be Doing to Enhance Donor Loyalty
Presenter: Bridget L. Brandt
www.donorexperience101.com
Favorite Video: http://www.youtube.com/watch?v=WFB8jirtyRw
The Harsh Reality
#bridgetlbrandt
DONORS
Tactic #10Face Reality, Maybe Our Baby is Ugly1. Determine Whats Working and Whats NotSurvey Donors, Employees, and Volunteers
2. Accept the Feedback (No excuses allowed)
3. Make the Changes to serve your donors and mission!
#bridgetlbrandt
Tactic #9Set Your Team Up for SuccessFast Facts
Who to call
Who does What
Emergency Management
FAQs
Event Playbooks
#bridgetlbrandt
Tactic #8Make Your Website Donor FriendlyDonors want to hear:Organizational Impact (80%)
Success Stories (74%)
More details about the organization (71%)
Info on financial accountability (43%)
Community Philanthropy 2.0 survey, donors (30-49) & Cygnus 2012 supported these same metrics
http://www.cygresearch.com/publications/orderReport.php
Tips: Use video and graphics
Create interaction
Get Donor involved
Dont have a boring donation page
One click to donate
#bridgetlbrandt
Tactic #8.5Use Video to ConnectMost active days are weekdays, peaking on Wednesdays.
Weekends including Friday had the highest engagement per view based on average minutes watched
Online video streams from newspaper websites surged in Q2. This can be attributed to the sustained coverage of the BP oil disaster in the Gulf of Mexico.
Tips:Post on You Tube and your site
Keep it short
End with a call to action
Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdfListen/ Learn
Make It Easy
Give Them What They Want
#bridgetlbrandt
Tactic #7Perception vs. Reality#bridgetlbrandt
Tactic #6Stay in TouchNewsletters- While often unread, it is a great way to keep your name (awareness) high for your organization.
Events- Great way to connect in person with 1:Many
Email Marketing- Fundraising & Program Awareness
In Person Visits- BEST and Always Will Be. #bridgetlbrandt
Tactic #5Use Technology to HelpWhat:CRM Systems (Tech Soup)
E- Marketing
Marketing Automation
Why:Track Donors
Increase Awareness
Avoid Duplicate Entry
Efficiency Efficiency
#bridgetlbrandt
Tactic #5Use Technology to HelpWhat:CRM Systems (Tech Soup)
E- Marketing
Marketing Automation
Why:Track Donors
Increase Awareness
Avoid Duplicate Entry
Efficiency Efficiency
#bridgetlbrandt
Tactic #4Get SocialBe where your donors are!
Social ads
Facebook Ads Resource
Infographics to shareHubspot How to Use Power Point to Create Infographics
Engage and Monitor
Hootsuite
*Eloqua 2011
#bridgetlbrandt
Tactic #3Stalk Your Donors
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Tactic #2Test, test, test
"Throw away the rulebook. Experiment, learn, try, fail, get up, discover, have fun, be puzzled, find your way out again, thrive, and be humbled by the whole, miraculous vantage point.
Kraft Foods marketing executive, Dana Anderson#bridgetlbrandt
Tactic #1Hand Write Thank-yous!
#bridgetlbrandt
#bridgetlbrandt
Questions???
#bridgetlbrandt
Contact me:
My blog: http://www.donorexperience101.com
Tweet me: bridgetlbrandt
Email: [email protected]
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