Top soft launch strategies for awesome metrics
25
YOUR HOSTS: Mark Robinson Stefano Melucci with Top soft launch strategies for awesome metrics
-
Upload
stefano-melucci -
Category
Mobile
-
view
563 -
download
0
Transcript of Top soft launch strategies for awesome metrics
YOUR HOSTS:
Mark Robinson Stefano Melucci
with
Top soft launch strategies
for awesome metrics
Why soft launch matters
•
•
•
Testing processWhat to test
Why players leave
Why players leave
• •
Improving on-boarding
•
•
•
Improving on-boarding
•
•
•
•
Testing on-boarding
•
Testing on-boarding
•
•
•
•
•
Testing on-boarding
Novice: set your strategy
Grinder: set your strategy
Expert: set your strategy
Stefano Melucci
VP Product, Thumbspire
Thumbspire use case
What is Thumbspire?
Onboarding and retention - soft launch
Ad frequency optimization
•
•
Optimize monetization - upselling
Optimize monetization - flash sales
•
•
•
Optimize monetization - merchandising experiment
•
•
Optimizing marketing spending
•
•
•
•
•
Overall Optimized marketing channel
We partner with developers for the whole cycle
•
•
•
•
•
•
•
•
•
•
How to optimize your soft launch process and beyond
deltaDNA: Powered by deep data
•
•
YOUR HOSTS:
Mark Robinson Stefano Melucci
with
![170804 NewContentChecklists ALmypixels2pages.com/1_P2P_Handouts/Checklists/...C] Awesome Autumn Paper Pack C] Awesome Autumn Photo Mats Awesome Autumn Plastics Awesome Autumn Ribbon](https://static.fdocuments.net/doc/165x107/5fb33e63ad809c152a2deb08/170804-newcontentchecklists-c-awesome-autumn-paper-pack-c-awesome-autumn-photo.jpg)
