TOP SECRET Real Estate Investors BONUS Lead Leveraging means ¢â‚¬“Stop...

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  • 1 TOP SECRET – Internet Marketing Blueprint + BONUS: 10 Easy Steps © Esencia Inc. All rights reserved. REIWebTools.com

    TOP SECRET REIWebTools™ Internet Marketing Blueprint for

    Real Estate Investors +

    BONUS: “ 10 Easy Steps To Grow

    Your Business!”

    Step by Step!

  • 2 TOP SECRET – Internet Marketing Blueprint + BONUS: 10 Easy Steps © Esencia Inc. All rights reserved. REIWebTools.com

    Disclaimer This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is distributed with the understanding that neither the publisher nor the author is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Adapted from a Declaration of Principles endorsed by a committee of the American Bar Association

    Table of Contents

    Section Page ----------------------------------------------------------------------------------------------------------------------------------- Thank You For Your Interest In Our Product! ...................................................................................3 About The Author..............................................................................................................................4 Internet Marketing For Real Estate Investors....................................................................................5 Turning The Internet into Cash for your Real Estate Investing Business..........................................6 Keeping it Simple!.............................................................................................................................7 You and Your Real Estate Investing Business – The Basics............................................................8 Lead Generation ...............................................................................................................................9 Lead Management..........................................................................................................................10 Lead Leveraging .............................................................................................................................11 REIWebTools™ STANDARD – Powerful Internet Marketing Suite.................................................12 SQUEEZE Pages = Generate Qualified Leads By Converting Web Traffic! ...................................13 Super Simple Sales Lead Manager® To MANAGE Your Hot & Fresh LEADS!..............................14 Make Fresh-Squeezed Cash by Applying Leverage! Squeeze cash from leads!............................15 Turn the Key & Rev Up REIWebTools™ STANDARD!...................................................................16 BUT WAIT! There is MORE! Get REIWebTools™ PRO & Get A Mega-Bonus! ............................17 Can I Really Grow My Business in 10 Easy Steps?........................................................................18 Step 1 - Measure Your Current Cost-Per-Lead...............................................................................19 Step 2 - Measure Your Current Revenue-Per-Lead........................................................................22 Step 3 - Set your New Revenue Target ..........................................................................................24 Step 4 - Manage Your Per-Lead figures .........................................................................................25 Step 5 - Analyze, Improve, and Perfect your Lead Processing System..........................................27 Step 6 - Understand Your Sales Funnel .........................................................................................29 Step 7 – Outsource Leads to Maximize your Revenue-Per-Lead ...................................................31 Step 8 – Tie Compensation To Performance for Outsourced Leads ..............................................32 Step 9 – Maintain Accountability Through Mutual Commitments....................................................33 Step 10 - Continuously Compete Against Your Past Performance .................................................34 Bonus: What REIWebTools can do for you to help grow your business......................................36 REIWebTools Features List........................................................................................................37 Schedule a LIVE DEMO! ................................................................................................................38 Consider becoming a JV or Affiliate Partner ...................................................................................39

  • 3 TOP SECRET – Internet Marketing Blueprint + BONUS: 10 Easy Steps © Esencia Inc. All rights reserved. REIWebTools.com

    Thank You For Your Interest In Our Product!

    We want to thank you for your interest in our product:

    As with all our products, you can reach us anytime to answer your questions:

    Esencia Inc 7028 W Waters Ave #295 Tampa, FL 33634

    Web Site: http://www.REIWebTools.com Support Web Site: http://www.reiwebtools.com/support Support Email: support@reiwebtools.com

    http://www.reiwebtools.com/ http://www.reiwebtools.com/support mailto:support@reiwebtools.com

  • 4 TOP SECRET – Internet Marketing Blueprint + BONUS: 10 Easy Steps © Esencia Inc. All rights reserved. REIWebTools.com

    About The Author

    Somebody once asked me how long I’ve been investing and so I thought back to one summer when I turned 13 and remembered when my Dad bought this really old stinky house. We did a great job fixing it up…so good in fact that he sold it and bought another old stinky house even stinkier than the last…and so on! I think I should be allowed to count that, right? So how about over 26 years then?

    I never really thought a lot about those experiences until much later in life when I saw my Dad delay his retirement a little due in part to the stock market and 401(k). Well, I was on the same plan - work hard for big companies, save your money and retire. When I saw that delay and remembered I was only half as smart as my Dad, I realized something had to change. I remembered those stinky houses and set out to start finding me some! I found the absolute most run-down, most stinky house in Florida and started working on my back-up retirement plan! Sound familiar? If it does, keep your head up and keep going!

    I graduated from Florida State University in 1991 with a degree in Marketing Management. That was a blast! (I probably still have some Poor Paul’s cash around here!) I helped pay for some of those years by washing dishes at Red Lobster – I wrote a song about that and when you buy me a nice steak and lobster dinner, I promise to sing it for you! I will – I just sang it for a kitchen full of 20 workers at a Red Lobster in Orlando, Florida – sorry, there is (currently) no YouTube version!

    I (eventually) spent 13 years in the corporate world with a Fortune 500 company as a top manager, developing teams and systems to increase productivity and speed up core processes. While in that role I also learned Spanish and created training programs and systems for Spanish speaking employees that could fast track them to learn and master critical job skills to unlock their potential even before they mastered a new language. ( Also, I’m glad I learned Spanish because by the time I met my wife I could speak it and so we got along just fine – she is from Cuba! )

    In 1998 I started a marketing consulting company to help small to medium companies and entrepreneurs harness the power of Internet Marketing. By leveraging the game-changing power of the Internet, I’ve seen companies literally go from an idea talked about over breakfast to a growing and thriving business using marketing strategies developed for and unique to the Internet.

    I officially became a full time real estate investor in 2006. Like many other successful investors, I found mentors and other professionals to speed up the learning process. I continue to invest in ongoing education. I also enjoy the process of educating other investors in the areas they need most depending upon where they are along their career.

    My business team and I develop online and offline systems that are used by new and experienced real estate investors to take advantage of Internet Marketing and advanced technologies and tools to maximize the opportunity to invest. Our systems and software are used by investors, wholesalers, rehabbers, and landlords. We’d love to see you grow your business! Please contact us at anytime to see what we can do with you!

    – Marc Imhof

  • 5 TOP SECRET – Internet Marketing Blueprint + BONUS: 10 Easy Steps © Esencia Inc. All rights reserved. REIWebTools.com

    Internet Marketing For Real Estate Investors

    A great friend of mine challenged us to explain Internet Marketing for Real Estate Investors on one piece of paper!

    He already uses our REIWebTools™ in his investing business – and he calls it his Top-Secret- Internet-Marketing-Trans-Galactic-Money-Making Nuclear-Powered-Thing-A-Ma-Jig-That-Makes- His-Real-Estate-Investing-Friends wonder why he always has a HOT FRESH LEAD!

    So….in the spirit of goofing off ( because we can), we went ahead and tried to sum up our Internet Marketing Suite for Real Estate Investors on one piece of paper!

    Oh..and don’t worry….you don’t have to memorize the techo-talk that follows unless you decide NOT to get a copy of REIWebTools™! If you do get a copy of REIWebTools™, then we are going to walk you though everything