SMSREASONS

WHYfails to arrive

6

You get what you pay for1

Wireless Operator SMSC

Are you using a shady SMS provider who uses illegal ‘grey routes’ to maximize their margin?

Grey routes or ‘SIM’ boxesare shut down by wireless carriers frequently and leads to extremely unpredictable message delivery patterns

Wireless Operator SMSC

Partner with an SMS vendor who uses legally approved SMS routes where everyone is fairly compensated for their services. Ask for SLA!

Wireless Operator SMSC

Direct Approved Connection

REMEDY: Pay little more

You buy CHEAP, you pay twice!

Premium Message Block2

• Subscriber Requested • Registered with SPAM Block Registry

Wireless operator has a commercial SMS block on subscriber’s account. Reasons are:

KNOWN TO SUBSCRIBER

UNKNOWN TO SUBSCRIBER

• Billing Dispute Initiated • Newly Ported Number • No payment

REMEDYEnduser must contact their Wireless operator and request to remove the Premium Block

Message Length3Typical SMS length is 160 characters in most countries. However, countries like Canada only supports messages up to 136 characters in length. So, if your SMS provider doesn’t automatically split your long message into multi- part messages, according to each wireless operator’s rules, the wireless operator will reject and fail the message.

If your SMS provider doesn’t automatically split long messages into multiple messages, ask them to implement a solution.

REMEDY

4 EncodingEncoding determines the possible combination of characters for which characters can be sent. Different wireless operators and countries require different encoding. Some wireless operators simply will not deliver messages that are not aligned with their encoding standards.

hello world

مرحبا العالم

हलैो वल्डर्

שלום עולם

Olá mundo העלא וועלט

When sending to a new country, always attempt to send in plain English text using Global standard GSM 3.38 and ALWAYS check the country specific guidelines.

REMEDEY

5 Filtering

Government Level Filtering: Many country’s governments, like China or Saudi Arabia, controls what information citizens are allowed to receive.

5 Filtering

Wireless Operator Level Filtering: Many wireless operators have restrictions classifying certain content as illegal and discard the message.

Contact your SMS provider and ask for their list of country specific features and restrictions to make sure your account is setup correctly to meet the restrictions.

REMEDY

6 Sender IDSender ID = “From” field

Different countries and wireless operators have different rules and restrictions on what can be displayed on subscriber’s device. If you don’t comply with their rules, your messages will never pass their filters.

The global bulk SMS industry is fragmented and very complex. Therefore, working with a global SMS provider who complies with country specific guidelines will increase your message success rate.

REMEDY

BONUS Using wrong routing

7

Using Peer-to-Peer routing to send Application-to-Peer messages.

Just like the name, it should be used for person to person

communications

Peer-to-Peer

Jane, are you free for dinner tonight?

Yes, I am, where do you want to meet?

It is used for commercial bulk communications

Application-to-Peer

Appointment reminder

Bank transaction alerts

Appointment reminder

Appointment reminder

Bank transaction alerts

Bank transaction alerts

Bank transaction alerts

Appointment reminder

10 digit computer generated number used to send peer-to-

peer messages

Virtual Mobile Number (VMN)

• Try to send over 500 messages per day and your VMN will become blocked by wireless operators

• Try to send over 1 message per second and your IP address will be blocked by wireless operator

Use a vendor who uses proper Application-to-Peer routing for your commercial messaging needs.

-OR-continue to generate a new VMN and a new IP address each time it gets blocked; if you enjoy playing a cat and a mouse game with wireless operators.

REMEDY

GET MORE TIPSF R O M V I C T O R I A & N A T H A N

support-us@2sms.com

http://www.2sms.com

1-877-276-7266

–Victoria Roberts

2sms is an enterprise SMS application provider. We help great companies navigate the SMS industry and integrate SMS into their existing communication system to engage people to then turn that engagement into revenue.