Top Marketing + Social Media Trends for 2015 (Webinar Slides)
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Transcript of Top Marketing + Social Media Trends for 2015 (Webinar Slides)
www.influence-‐central.com | 1 #ICTrends @StacyDeBroff @InfluenceHQ
Host Stacy DeBroff CEO & Founder, Influence Central stacy@influence-‐central.com @stacydebroff
Topic
PlaBorm PluralizaEon
Circa 2008: MulEple Social Channels
www.influence-‐central.com | 2
One Go-‐To Site
2015: Return to PlaLorm PluralizaEon
Trend #1
Trend #1
#ICTrends @StacyDeBroff @InfluenceHQ
CuraEon in Response to Content Overload
¥ In a sea of choices, consumers need curaEon.
¥ DisEllaEon that began with content now extends to lifestyle choices – from food to fashion.
¥ Emergence of the “box” phenomenon. ¥ 2015 = Explosion of consumer curaEon.
www.influence-‐central.com | 3
Trend #2
#ICTrends @StacyDeBroff @InfluenceHQ
Behavioral TargeEng Backlash
¥ ConducEng a quick search? Making a casual online menEon?
¥ What happens next?
¥ 2015 may represent the first year to see a backlash against intrusive ads – with consumers voEng with their wallets.
www.influence-‐central.com | 4
Trend #3
#ICTrends @StacyDeBroff @InfluenceHQ
ProfessionalizaEon of Images ¥ From shaky Smartphone images & videos . . .
¥ . . . to ones with roots in a producEon studio.
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¥ The stylish photos on Pinterest & Instagram raised the image bar, leading to the rise of professionalizaEon of videos and images in 2015.
Trend #4
#ICTrends @StacyDeBroff @InfluenceHQ
Crowdfunding Sparks a New Culture of CreaEvity ¥ Today, the coolest stuff got its start on
crowdfunding sites – leading to the “an$-‐VC” movement.
¥ Our predicEon? ¥ In 2015, consumers will conEnue to
clamor for game-‐changing new products – and pony up to pay for them.
www.influence-‐central.com | 6
Trend #5
#ICTrends @StacyDeBroff @InfluenceHQ
Transient Ownership Takes Off
¥ 2015 marks deepening tracEon for transient ownership.
¥ PromoEng the façade of ownership without the mounEng cluber or cost.
www.influence-‐central.com | 7
Trend #6
#ICTrends @StacyDeBroff @InfluenceHQ
Rise of the Savvy Consumer
¥ Consumers see themselves as seasoned discerners of online content. ¤ 90% can tell if reviewers
exaggerate. ¤ 86% can detect reviewer bias.
¥ Our predicEon? ¥ Confident, savvy, & astute consumers
will define the 2015 purchasing journey.
www.influence-‐central.com | 8
Trend #7
#ICTrends @StacyDeBroff @InfluenceHQ
Surprise & Delight Goes Mainstream
¥ Santa surprises Virgin AtlanEc passengers with Microsog Tablets.
¥ #TDThanksYou = TD Bank surprises
30,000 customers with cash & gigs.
¥ In 2015, “surprise and delight” becomes
the new normal.
www.influence-‐central.com | 9
Trend #8
#ICTrends @StacyDeBroff @InfluenceHQ
Businesses Go Social
¥ Businesses need to move beyond social media & become social at their core.
¥ 2015 will mark the year that companies
need to challenge themselves to become a social brand.
www.influence-‐central.com | 10
Trend #9
#ICTrends @StacyDeBroff @InfluenceHQ
The Vanishing Mobile Divide
¥ We’ve long seen high-‐tech tots & teens. ¥ Today’s Empty-‐Nesters have gone
mobile:
¤ 72% visit social media sites on their Smartphones.
¤ 9 out of 10 consider themselves “texters.”
¤ 89% are on Facebook. ¥ In 2015, the 45+ crowd will further
erase the mobile divide.
www.influence-‐central.com | 11
Trend #10
#ICTrends @StacyDeBroff @InfluenceHQ
Webrooming v. Showrooming ¥ 2015 will see more Webrooming v.
Showrooming bables. ¥ Amazon reigns supreme in both. ¥ Online-‐only sites open offline stores.
¥ Big Box stores turn to apps to link online and offline.
www.influence-‐central.com | 12
Trend #11
#ICTrends @StacyDeBroff @InfluenceHQ
Fast-‐Laning: Mobile Makes Line-‐Jumping Easy ¥ From Starbucks to Taco Bell -‐> apps
enabling online ordering & payment. ¥ Starwood & Hilton apps -‐> mobile
check-‐in, unlock room doors, & more. ¥ Apple Pay -‐> payments via iPhones ¥ In 2015 -‐> expect change ups in
brand engagement & payment path.
www.influence-‐central.com | 13
Trend #12
#ICTrends @StacyDeBroff @InfluenceHQ
Shining a Light on Dark Social
¥ 2015 – The year brands put a spotlight on consumer engagement via:
¤ SnapChat ¤ WeChat ¤ Airdrop ¤ WhatsApp ¤ KiK
www.influence-‐central.com | 14
Trend #13
#ICTrends @StacyDeBroff @InfluenceHQ
Drone ParenEng
¥ Step aside helicopter parents, Drone Parents have leg the 2015 launch pad!
¤ New technology allows parents to give kids independence, while staying connected via Smartphones & apps. ¤ Zubie ¤ goTenna ¤ TempTraq ¤ Kolibree
www.influence-‐central.com | 15
Trend #14
#ICTrends @StacyDeBroff @InfluenceHQ
Super SegmenEng
¥ Market segmentaEon takes off in 2015 as brands increasingly target category segments.
¤ GeneraEonal
Segments
¤ Specialty Segments
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Trend #15
#ICTrends @StacyDeBroff @InfluenceHQ
Super SegmenEng
¥ GeneraEonal Segments ¤ Millennials
¡ 93% purchase products ager hearing about them from friends & family members.
¤ Empty-‐Nesters ¡ 58% are the front-‐runners to
try new things. ¥ Brands in the cosmeEc sector reaching
both Empty-‐Nesters & Millennials.
www.influence-‐central.com | 16
Trend #15
#ICTrends @StacyDeBroff @InfluenceHQ
Super SegmenEng
¥ Specialty Segments ¤ Foodies ¤ Fashionistas ¤ Travelers ¤ Fitness and more
¥ Our predicEon? ¥ 2015 becomes the year of
surgical-‐precision segmentaEon.
www.influence-‐central.com | 16
Trend #15
#ICTrends @StacyDeBroff @InfluenceHQ