Top Dogs Of Comedy Sponsor Presentation
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Partnership Presentation Partnership Presentation -- DallasDallasAdrian Parker Prototype Engage Adrian Parker Prototype Engage Adrian Parker, Prototype Engage Adrian Parker, Prototype Engage adrian@[email protected] engage.com 917917--881881--26432643
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4 MEN. 1 STAGE. NO LIMITS.“Top Dogs Of Comedy” is the next generation in live comedy tours Since its inception theTop Dogs Of Comedy is the next generation in live comedy tours. Since its inception, thetour has sold‐out shows in New York City, Philadelphia, Connecticut, Buffalo and receivedan invitation to perform at the 2008 Kentucky Derby. This collection of stand‐up geniuseshave amassed a nationwide following and performed on the highest‐rated comedy shows:“Last Comic Standing” (NBC)“Def Comedy Jam” (HBO)“Comic Groove” (Comedy Central)“Comic View” (BET)Comic View (BET)“Showtime At The Apollo” (NBC/TV One)
Individually, each comedian is a powerhouse of unexpected perfection. Together, they arean entertainment brand. Not since the “Kings Of Comedy” tour in 2000, have the mostsought‐after comics performed on one stage back‐to‐back. The game will never be thesame.
THE EVOLUTIONFrom Harlem to Kentucky, black or white, the “Top Dogs Of Comedy” show is a premiumcomedy brand known for unique wordplay, critical commentary, hard‐hitting energy andnotorious antics. As it evolves into a global tour, it can translate easily into:•A broadcast media piece for airing on cable or radio networks•A broadcast media piece for airing on cable or radio networks•A DVD/theatrical release•Paid digital content (website, ringtones, joke downloads, video promotions, etc.)•Published content for literary use (i.e., magazines, books, etc.)
But first things first. The Dallas performance presents an amazing opportunity to showcasethe “Top Dogs Of Comedy” brand to consumers and the media. The promotions team, EAPromotions and Sol Caritas have collectively promoted some of the top names in comedyPromotions and Sol‐Caritas, have collectively promoted some of the top names in comedy,including Cedric The Entertainer, MTV’s “Wild ‘N Out” and Lavell Crawford. The landscapeof comedy for the urban consumer is wide open and now is the time to service thisvaluable market.
4 MEN
THE TALENT
TONY ROBERTSKnown as the Comedian’sComedian, Tony Roberts’ridiculous energy and lovefor the stage has capturedthe attention of the comedy
ROB STAPLETONBorn and raised in theBronx, NY, Rob is a favoriteon BET’s “Comic View” and“Comedy Central’s “ComicGroove.” His crazy humor
CAPONEReigning “Gangster ofComedy,” Capone hailsfrom the Bronx. Just like AlCapone revolutionized thecrime world, this Capone is
WIL SYLVINCEThis wise crack wordsmithfrom Brooklyn, born in Haiti,is known for hisentrepreneurial spirit oftaking his diploma from NYy
world. He hails fromDetroit, Michigan and hasappeared on “Def ComedyJam,” “Showtime at theApollo” and BET’s “ComicView. “ He's the recipient ofthe BET “Robin HarrisA ard” for Most Original
yand versatile style has ledhim to headline a set atMontreal's prestigious “Justfor Laughs Comedy Festival.”His comic resume spansfrom sketch writing forTracey Morgan, which airedon Sat rda Night Li e to
, ptransforming the game ofcomedy. Born Derrick Lee,Capone hung up histhuggish‐ruggish ways andtraded them for anentrepreneurial spirit andcomedic sense of style.He’s performed at man
technical college andtransforming it into wittywordplay. He’s a topfavorite comedian of collegecampuses around the UnitedStates. His ability to capturethe crowd has garnered astanding ovation on “DefAward” for Most Original
Comic. He took 2nd place inthe Oakland ComedyCompetition and waspicked to participate in theprestigious HBO US ComedyArts Festival in Aspen. “DefComedy Jam” 2006 called
on Saturday Night Live, toappearances on VH1’s “MostShocking Moments” forMichael Jackson, Paris Hiltonand Britney Spears. Herecently filmed a show atLaffapolooza comedy festivalhosted by Jamie Foxx and
He’s performed at manycomedy clubs includingNew York’s Caroline’s onBroadway, The UptownComedy Club, BostonComedy Club and tons ofuniversities. It is this sameuniversal comedic flair that
standing ovation on DefComedy Jam” and led to 2appearances on albums withthe legendary Wyclef Jean.Other comedic appearancesinclude “The Apollo ComedyHour” and BET’s “ComicView.” Wil has performedy
Tony one of the "about tobreak stars" of the HBOSpecial.
ystarred in the movie “TheDeath of The Dynasty.”
helped Capone nab hisrecurring gig as the host of“Showtime at the Apollo.”
around the world in spotslike Germany, Jamaica andthe Cayman Islands.
Hosted by ROZ GFrom NBC’s “Last Comic Standing”
Guest Appearance by Dallas’s own funnyman D. ELLIS.
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4 MEN 1 STAGE
The Black Academy Of Arts & Letters (TBAAL)The Black Academy of Arts & Letter’s Naomi Bruton Theatre is located in the DallasConvention Center Theatre Complex and seats 1,750. Some of the most extraordinaryartists have made their presence known here through TBAAL's unique programs indance, music, theatre, film, literature and visual arts. With more than 700,000 patronslast season alone, TBAAL is considered a "cultural arts icon."
Mission lTo create and enhance an awareness and understanding of artistic, cultural, and
LocationThe Black Academy of Arts and Letters
To create and enhance an awareness and understanding of artistic, cultural, andaesthetic differences utilizing the framework of African‐American Arts and Letters. Topromote, foster, cultivate, perpetuate and preserve the Arts and Letters of African‐Americans in the Fine, Literary and Performing Arts.
Seating Chart
Dallas Convention Center Theatre Complex650 South Griffin StreetDallas, TX 75202(At the corner of Canton and Akard Street)
Websitehttp://www.tbaal.org
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4 MEN
NONO LIMITSLIMITS
Our brand. Your opportunity.The aggressive, multi‐channel promotion of the March 29 “Top Dogs Of Comedy Show” will hit the Dallas/Fort Worth Metroplex by storm. A 6‐week, sustained blitz of online ads, e‐mail blasts, promotions, TV outreach, print coverage and grassroots activities will position the show as the only entertainment option. Not a bad spot to be in.
We’re not simply looking for sponsors. Although we’re more than happy to accept a corporate check and put your logo everywhere, what we really seek are partners. If we didn’t think your brand was a fit, we wouldn’t waste your time or ours. We have 4 of the nation’s top comics, a great venue and more than $30K of measured media in just the Dallas market alone. We’re doing the heavy‐lifting but you can take all the credit.
Here’s what we’re really looking for:•Partners who offer a premium product/service that align with the “Top Dogs of Comedy”
•Partners who can benefit from the highly profitable audience delivered by the show and its marketing efforts
•Brands that want to enhance the consumer’s experience by playing a meaningful role in promoting and
participating in the show
•Brands seeking to invest locally, yet leave a national imprint
Local Dallas County Demographic Summary Source: 2006 American Community Survey, US Census Bureau
Population % to totalTotal 2,345,815 100.0%
Population % to totalTotal 2,345,815 100.0%
Whit 1 391 027 59 3%
AGE & SEX RACE/ETHNICITY
20 to 24 years 152,205 6.5%
25 to 34 years 377,207 16.1%
34 to 44 years 375,576 16.0%
35 to 54 years 310,814 13.2%
Male 1,187,855 50.6%
Female 1,157,960 49.4%
White 1,391,027 59.3%
Black 499,330 21.3%
Am. Indian 24,304 1.0%
Asian 110,849 4.7%
Other 357,251 15.2%Hispanic (any race) 884,561 37.7%
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4 MEN
Where we go You goThe partnership benefits last long after the curtain closes at the Naomi Bruton Theater. Here’s a snapshot of what’s in‐store as we deliver more than 4 million impressions: 1 “Top Dogs Of Comedy” marketing vehicles include 10 000 fliers online microsite MySpace promos TV
Where we go. You go.
1. Top Dogs Of Comedy marketing vehicles include 10,000 fliers, online microsite, MySpace promos, TV
interviews, etc.
2. $25,000 of media and local promotion that includes 286 radio spots.
3. Online advertising banners for more than 6 weeks, forecasted to garner 795,000 hits.
4. Event e‐mails to 210,000 opt‐in recipients.
5 On site product sampling and/or display to 1 750 attendees5. On‐site product sampling and/or display to 1,750 attendees.
6. Consumer event & autograph signing at partner’s office/location prior to show.
7. Portion of ticket proceeds to benefit charity organization.
8. And of course, banners on‐site and tickets for employees.
February MarchMarketing MixWeek 2/4 2/11 2/18 2/25 3/3 3/10 3/17 3/24
PR outreach to local and national media
Flier distribution at DFW events, parties & community centers
Comedian interviews with radio & TV morning shows
Radio media flight
g
Radio media flight
On-air radio promotion with ticket giveaways
Dedicated e-mail blast
Tagged e-mail blast
Online Banners
MySpace/YouTube Promotions
On-site event with Presenting Sponsor (TBD)
"Top Dogs Of Comedy" Show
Post-event coverage
Photo servicing to national press
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The Deal.The Deal.“TOP DOG” TITLE SPONSOR Quantity: 1
Estimated Value ($)
Impressions Estimate (000)
ADVERTISING & PR
Approved branding on all fliers $1,000 10,000
I l i i ll l l TV di t h $2 250 323 948Inclusion in all local TV media outreach $2,250 323,948
Inclusion in all local radio interviews $750 108,200
Inclusion in national online coverage $100 100,000
2 mentions in all 160 :60 radio spots $10,000 1,188,100
Mention in 126 on-air promotional giveaways $15,600 289,600
Approved branding in all e-mail blasts $425 1,230,000
Branding & link in web banners $600 480,000
MySpace/YouTube Promotions $300 2,000
EVENT SUPPORT
On-site event with comedy talent (details TBD) $5,000 500
Exclusive branding/sampling at show $875 1,750
10 VIP passes to show $1,000
Post-event coverage & photo servicing $150 332,309
PARTNERSHIP INVESTMENT: $18,700
TOTAL $38,050 4,066,407
“Top Dog” Title Sponsor Bonus Items:C l i i•Category exclusivity
•We will recruit nationwide sponsor‐branded hype team to promote the event in each city and also energize the crowd during the show.•“Top Dogs” after‐party will be officially branded for sponsor.•Product branding at event and on‐air during radio & TV morning shows. •Portion of ticket proceeds to benefit sponsor charity. (Check presentation)
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The Deal. Part 2The Deal. Part 2“HOT DOG” SPONSOR Quantity: 3
Estimated Value ($)
Impressions Estimate (000)
ADVERTISING & PR
Approved branding on all fliers $1 000 10 000Approved branding on all fliers $1,000 10,000
Inclusion in all local TV media outreach $2,250 323,948
Inclusion in national online coverage $100 100,000
1 mention in all 160 :60 radio spots $10,000 1,188,100
Approved branding in all e-mail blasts $425 1,230,000
Branding & link in web banners $600 480,000
MySpace/YouTube Promotions $300 2,000
EVENT SUPPORT
Exclusive branding/sampling at show $875 1,750
5 VIP passes to show $500Post-event coverage & photo servicing $150 332,309
“Hot Dog” Sponsor Bonus Items:C l i i
PARTNERSHIP INVESTMENT: $7,900
TOTAL $16,200 3,668,107
•Category exclusivity•Product display booth at venue lobby.•Product giveaways at event and on‐air during radio & TV morning shows.
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The Deal. Part 3The Deal. Part 3“DFW DOG” SPONSOR Quantity: 3 (For local small business owners)
Estimated Value ($)
Impressions Estimate (000)
ADVERTISING & PRADVERTISING & PR
Inclusion in all local TV media outreach $2,250 323,948
Inclusion in national online coverage $100 100,000
Approved branding in all e-mail blasts $425 1,230,000
MySpace/YouTube Promotions $300 2,000
EVENT SUPPORT
Exclusive branding/sampling at show $875 1,750
2 VIP passes to show $200
Post-event coverage & photo servicing $150 332,309 TOTAL $4,300 1,990,007
“DFW Dog” Sponsor Bonus Items:Gi d i d i di & TV i h Wi ill b d li
PARTNERSHIP INVESTMENT: $3,000
• Giveaways at event and on‐air during radio & TV morning shows. Winners will be posted online.
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Come and get ‘emCome and get ‘emWho is The “Top Dogs Of Comedy” Consumer?
The show is positioned to successfully deliver the urban‐minded young adult ages 25 – 34 and the secondary groups whomThe show is positioned to successfully deliver the urban minded young adult, ages 25 34 and the secondary groups whomthey influence. 30.1% earn $50,000 or more, and 13.6% earn $75,000+. The segment is composed primarily of educated,single, urban renters. It is a confident and independent group that doesn’t follow in the footsteps of earlier generations butmakes its own marks.
Psychographics: African‐American 25 – 34 are the first generation to grow up without legal segregation. However, they face other societal issues (AIDS, drugs, gang wars, racial profiling, divorce, reparations, corporate downsizing, and incarceration of African‐( , g , g g , p g, , p , p g,American males) which shape their music and social activism. Moreover, they are characterized as ambitious, independent, entrepreneurial and creative; they don’t follow in their parents’ footsteps; they are more inclined to be “trailblazers.”
Additionally, this generation appreciates new/better/different approaches to life:
•They value the Internet and other technologies. •They try to achieve a balance between work and family and personal freedom. Af i A i ll d t h “ ti l ” Hi H ti l l th ld hi h•African Americans generally do not have “generational money,” so many Hip‐Hoppers, particularly the older achievers who are 24‐34, are concerned with building a strong financial base, and they are more financially savvy than their predecessors. •They view education as the means to achieve career and financial goals. •They see entrepreneurship as the road to financial independence, job security, and empowerment for the African‐American community. •They are the first African‐American generation to reach middle class status in significant numbers. •Their accumulation of assets is a way to prove they’ve “made it” despite all the obstacles. •70% will pay more to get “the best.” p y g•They are more likely to respond to marketing which positively reflects their lifestyles. •They prefer to do business with “diversity friendly” companies and those that give back to the community.
Implications: The target audience (AfAm 25‐34)is a large segment with growing affluence that marketers should address. The older patrons are a financially stable group with significant disposable income. This generation embraces new concepts and approaches, making it a prime target for new/improved products and services, particularly those that enhance lives. They are also a good target market for financial services and major purchases (homes, automobiles, etc.) given their focus on the building of wealth and the accumulation of material goods. Innovative approaches (including the Internet) that positively reflect their lifestyles will capture the attention of this generation.
Compiled by The Hunter‐Miller Group using SOURCES: Advertising Age, Africana.com, AlterNet.org, Black Enterprise, Black Issues in Higher Education, DaveyD.com, DiversityInc.com, Emerge, Fortune, Jet, LIMRA’s MarketFacts, MSNBC.com, The Nation, New York Times, Plastic Surgical Nursing, Siecus Report, UrbanThinkTank.org, U.S. Catholic, and the U.S Census Bureau.
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Contact today to schedule your Contact today to schedule your partnership meeting.partnership meeting.
Adrian D. ParkerAdrian D. ParkerPrototype EngagePrototype Engage917917 881881 26432643917917‐‐881881‐‐26432643
adrian@prototypeadrian@prototype‐‐engage.comengage.com
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