Digital Marketing Myths

presented by:

or, is it all

smoke mirrors? &

marketing really

digital does

work?

discover digital marketing myths

and how to engage with your audience

when & where it matters

MYTH #1: all of my Facebook fans see all of my posts

FALSE!

Facebook is limiting the organic reach of brand posts in the Newsfeed, which forces marketers to pay to promote their content if they want to boost reach & engagement.

Solution: With strategic ad targeting and placement, you can reach your audience and your most engaged audience. Remember, Facebook fans are a community, and it takes constant nurturing to keep them engaged with your brand/page.

April, 2012

February, 2014

FALSE!

MYTH #2: SEO is dead

SEO is not dead. In fact, Google will serve your website at the top of search engine results pages (SERPs) if the content is recent, relevant, and provides a solution to the searcher.

Solution: With a strategic ongoing content strategy, you can help make your website an authority on the topic and force Google to constantly re-index the website. This helps keep your website top of mind (in Google’s eyes) – helping to rank in SERPs for relevant keywords and phases.

The websites that rank highest are those that own the conversation.

Forums

Blogs

Social Media

Product Review Sites

eCommerce Platforms

The Content Generators: Consumer Reports, How Stuff Works, Good Housekeeping

The Brands: The ones with authority content, and the strongest voice in the conversation.

FALSE!

MYTH #3: images are better than words

Although images are great for engaging your social audience, they aren’t as beneficial for your website. Search engines (like Google) don’t know how to “crawl” images and properly “read” them.

Solution: Proper, optimized ALT tags help search engines evaluate the images and determine appropriate search results and rankings. In addition to proper meta content and ALT tags, each and every page of your website should have 300-500 words to showcase your authority and relevance on the topic.

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When it comes to post types on Facebook, images definitely take the gold medal and have the highest engagement rates.

From a search perspective, images are only as good as the supporting text and how they’re tagged.

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602.368.3750 www.deferousa.com

a little bit about us…

Defero is an Integrated Marketing Agency. We pride

ourselves in forming true partnerships with our clients.

Your success is our success. We align our

recommendations for marketing your business with

your goals. The magic of digital marketing is in the

data; we listen to what it tells us and utilize that to

optimize campaigns aligning actions with goals. We are

well-rounded and fully versed in activities from simple

social media ad campaigns to integrated marketing

plans. Defero provides extensive web development,

strategy and execution of digital marketing services

(and more when necessary to meet your goals) for our

partners. Some of our success stories are shown in

work for Combat Bugs, Right Guard, Las Vegas World

Market Center, Arizona Heart Foundation, Hospice of

the Valley, National Kidney Foundation, Meritage

Homes and Phoenix Children’s Hospital.