Top 7 influential strategies

Top 7 influential strategiesFor those who want to impact for

the better….Or for the worst…

www.iqe.be influence for trainers speakers coaches 1

Top 7 influential strategies…1. Instincts2. Power of stories3. Brain tricks4. Need to belong4. Need to belong5. Desire of mastery6. Power of habits7. Carrot & the stick31/08/2016 2

1-INSTINCTS

www.iqe.be 1 influence for trainers speakers coaches

Fear• grab attention

– show dangerous events• triggers action immediately• remember you?• remember you?

– pictures/word inspire fear• of loss

– more motivation– avoid trying something new

www.iqe.be influence for trainers speakers coaches

Moods• up

– will try something new easily• bad

– avoid to try something new– avoid to try something new


Control• give choices

– limit to 3 (max 4)


Feeling Save• helps to do somehting new


Chemicals released• dopamine

– wanting– searching– stronger then endorfine– released after consumption of little bit of info– released after consumption of little bit of info

• BREAKS!– stimulated by unexpected things happening

• e.g.. warning for email– USE

• make stimulus unpredictable and use Sensory channels (VAKS)


Chemicals released• endorfine

– liking– satisfaction


When you change your audience "persona",When you change your audience "persona",they will change their behavior

2-POWER OF STORIES


Power of stories– persona=identity

• use persona , your audience is most willing to connect to

• introduce a small crack in existing persona


• introduce a small crack in existing persona– e.g.; once you go Mac, you never go back

3-TRICKS OF THE MIND


Lazy brain has 2 - systems• System 1

– automatic– fast– tries to jump in first– easy


– easy– intuitive– best guess– looks for what= normal

• System 2– effortful– slow– pupils dilate

System 1• use Simple+familiar= good and true• Familiar= good + true• Familiar = more likely to occur

– e.g.. Yesterday customer said... and cashier


– e.g.. Yesterday customer said... and cashier did...

– Give examples of what occurred recently• overestimation of likelihood

if you want yes make it easy


If you want people to think… make decision making difficultmake decision making difficult


Priming• e.g.. Suitcase

– P...CK– PACK

• Hockey– P..CK– P..CK– PUCK

• when you want people to anchor with high number, Give high number• when you want people to anchor with low number, give low number• target narrow, use very specific numberwww.iqe.be influence for trainers speakers coaches

confirmation bias• focus on what they believe


Uncertainty & Ambiguity• to propel to action, use uncertainty &

ambiguity• to make uncertainty & ambiguity to go

away, provide easy solutionaway, provide easy solution


4-NEED TO BELONG


Need to belong• let them feel connected

– use laughter to bond• when asking, use nouns to invoke identity rather then verbs

– Are you a learner<> do you learn– Are you a learner<> do you learn– Subtopic

• to get people to do something, be passionate about what you aks• to get people to do something, show others are already doing itwww.iqe.be influence for trainers speakers coaches

5-DESIRE FOR MASTERY


Desire for mastery• Reward unexpectedly• linked with dopamine

– curiousity lets us servive– better for long run motivation– better for long run motivation

• uses intrinsic motivation


6- POWER OF HABITS


Habits• install new habits using cues and reward

– break desired habit in small steps– make it as easy as possible– No decission making required except to start– No decission making required except to start– anchor on existing habit


7 - CARROTS AND STICKS


New behavior• solution

– continuous reinforcement


Stick behavior?• solution

– variable ratio scheme ( sometimes after x, times, then after y times)

• employee does not know when rewarded• employee does not know when rewarded


Stable behavior quality• Quality job regularly• Not necessary a lot • Solution

– variable interval in time ( sometimes after 1 – variable interval in time ( sometimes after 1 minute, then after 50 hours, etc…)


Burst of behavior• fixed ratio

– e.g.. Frequent buyer card for 12 coffee's with 2 stamps already on it

– more motivated when you show what is left– more motivated when you show what is left– not effective for getting consistent behavior

• People are more attracted by goal, when reaching the end– e.g./ You smell your stable?


Carrots• money• food• tickets for concerts• jewelry• clothes• clothes• praise• appreciation• attention• autonomy• social interaction


Rewards• immediately after behavior• AFTER!


Eric Van CampResults Soft Skills TrainerReinforcerCoachFacilitatorSoft Skills | Leadership | Reinforcement

31/08/2016 33

Soft Skills | Leadership | Reinforcement

Top 7 influential strategies

Leadership & Management

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