Hotels Combined Hotel Price Trends Jun / Jul / Aug 2011 - 2012
Top 7 digital marketing trends 2014 v4-22 aug
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Aug 2014
TOP EMERGING DIGITAL MARKETING
TRENDS
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Tự giới thiệu • 7 năm trong ngành Digital marketing
• Chuyên sâu về Web Development, Social media, Search engine marketing,
Performance marketing
• Former Media Director at Climax Interactive
• Managing Director at Firstcom Digital
/anhlebksp
0937473976
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Tổng quan về thị trường
Cơ hội lớn đến đâu
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Internet, Mobile, Social đã trở thành thói
quen thiết yếu
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Quy mô thị trường đã đủ lớn
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Và liên tục tăng trưởng ngoạn mục
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Người dùng thời đại mới
Phức tạp và khó tính
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Connected World Accessing Content, regardless of Time, Place or Device
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Complex buying journey
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Một vài xu hướng nổi bật
2014 2016
Học hỏi từ các công ty tiên phong
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1. Everywhere commerce Shopping Anything, Anywhere, Anytime
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2. User generated content
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#ShareACoke
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#IceBucketChallenge
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3. Visual info-graphication Discovery Through Engaging Images
• 44% of online users are more likely to engage with brands that they post pictures of in their online newsrooms, compared to other media
Source: ROI Research (2013)
• 70% of Pinterest users use the site for shopping inspiration
• There is a high correlation between pinning and subsequent purchasing
Source: Harvard Business Review (2012)
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3. Visual info-graphication Case Study
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4. Video sharing Storytelling on Youtube and Beyond
• 500 years worth of time is spent on watching YouTube every day
• 700 YouTube videos are shared on Twitter every minute
Source: MindJumpers (2013)
• Although YouTube links are posted about 8 times more than Facebook videos, both
these options generate a similar number of Likes, Comments and Shares
Source: Socialbakers (2013)
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5. Performance marketing
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6. Remote concierge A personal assistant for Mobile device
• 45 billion apps download as at end of 2012 generates revenue of $15 billion
• By 2016, the figures will rise to 305 billion apps and generating revenue of $74
billion
Source: Gartner (2012)
• From 2010 to 2011, the number of mobile retail apps increased by 350%
• In 2011, the average number of apps installed on each smartphone was 32. In 2012,
that number grew to 41
Source: www.trainfusion.com/mobile (2012)
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7. Social care
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Thank you
Q&A