Top 5 Social Media Networks. 5 Best Practices.
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Top 5 Social Media Networks. 5 Best
Practices.Stephanie Johnson
Social Media Specialist
www.rezstream.com
| About RezStream
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Established in 2005• Located in Denver, Colorado• 21 Employees
WHO WE ARE
• Software and Internet Services • Independent properties only• 100 Rooms or less
WHAT WE DO
• Founders of RezStream set the tone
• Hire passionate professionals• Education
WHY WE DO IT
|About Me
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Raised in Minnesota and moved to Colorado in 2010
• UW-La Crosse graduate: Communications and Creative Writing
• Slight obsession with Dalmatians
• I love learning and practicing new languages, as a kid I could read and write in hieroglyphics
• I can make a stuffed pizza in under two minutes after working at a Papa Murphy’s in high school and college
• I’ve worked in social media marketing for four years
TABLE OFCONTENTS
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
01Introduction: What’s the
value?
02Eyes
on the prize
03History & fast facts
045 best
hospitality
networks
05The future
06Conclusion
01 | Introductionwww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
What’s the value?
• Social media is the #1 activity on the web• Instant communication • Two-way conversation• Establishes credibility• Creates influence• Real-time news and reviews• Simply put: It’s expected
03 | Eyes on the prize www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Setting goals Don’t post just to post What do you want to accomplish?
Brand recognition Re-engagement with followers Gaining new followers Driving website traffic
How much time can you devote to this? How much content do you own?
03 | History & Fast Facts
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
A little history lesson
• 2003 – Myspace• 2004 – Facebook • 2005 – YouTube • 2006 – Twitter• 2010 – Pinterest • 2011 – Google+
Fast Facts• Facebook
– 47% of Americans say Facebook is their #1 influencer of purchases– 1 billion active users– 189 million users are “mobile only”
• Google+– 400 million active users– +1 button used 5 million times per day
• YouTube– Google purchased YouTube for $1.65 billion in 2006– According to Nielsen, YouTube reaches more U.S. adults ages 18-34 than any cable network
• Twitter– 560 million active users– 500 million tweets per day
• Pinterest– 70 million active users– 500,000 business accounts– 80% of pins are repins
03 | History & Fast Facts
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Time out
Time out!
Poll Question #1
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
04 | Social Networkswww.rezstream.co
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Determine where your audience is Keep your goals in mind Define your voice and what messages you want to share Be realistic about your time commitment Overall, Facebook and Google+ still reign supreme
What networks should I be on?
Overall Best Practices• Establish your voice• Provide consistent and quality
content• Engage• See what’s #trending• Content calendars can be your
best friend• Customize messages for each
network and use the right lingoCredit: Walt Disney Pictures
www.rezstream.com04 | Social Networks
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
04 | Social Networks: Facebook
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Facebook Important terms to know:
Post: A public message, photo, video or link that you’re sharing with your audience
Newsfeed: The homepage for each individual user. The newsfeed algorithm determines how often your posts are included in the home stream
Insights: Facebook’s own analytics for your page including likes, reach, audience demographics, post specific information, and engagement rates
Reach: How many people saw your post Engagement: How many people interacted with your post, either liking,
commenting or sharing a specific post Boost: Boosting a post means turning that post into a paid advertisement
04 | Social Networks: Facebook
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Facebook Best Practices
Post a variety of content
Keep messages short and concise
Use photos and video
Post when your fans are online
Use hashtags sparingly
www.rezstream.com04 | Social Networks: Facebook
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
04 | Social Networks: Google+
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Google+ Important terms to know:
Google+ Pages: Like a profile account but for business pages Post: A public message, photo, video or link that you’re sharing with your
audience +1: Similar to Facebook’s ‘like’ button Circles: How Google categorizes contacts Reviews: Public reviews by Google users Insights: Where you’ll find analytics offering a snapshot of activity
04 | Social Networks: Google+
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Google+ Best Practices Incorporate
keywords into your posts
Use hashtags Use photos &
GIFs Optimize your
listing Use insights to
gauge effectiveness of content and content types
04 | Social Networks: Google+
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
04 | Social Networks: Twitter
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
All in a Twitter Important terms to know:
Tweet: A 140-character message Username: How your name appears on
Twitter RT: A Retweet occurs when an original
message is shared via a new user Mentions: When another user tags you in
a tweet Direct Message: A private 140-character
message between you and another user #: The hashtag identifies specific
keywords or trending tropics, the word following the # is turned into a clickable link directing you to a stream of all other users talking about that subject
Followers: This list shows how many accounts are following you
Following: This list shows how many accounts you are following
Twitter Best Practices Username reflects property name Be a part of the conversation and give credit where
credit is due Use hashtags Be mindful of space limitations Use customized images and branding
04 | Social Networks: Twitter
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
04 | Social Networks: YouTube
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
It’s all about you
Important terms to know: Channel: The stream hosting your videos Video Manager: Where you can edit videos,
see how many views each video has, and other analytical tools
Username: How your name appears Views: How many times your videos have
been viewed Subscribers: Who has subscribed to receive
updates of when you post new videos
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
04 | Social Networks: YouTube
YouTube Best Practices Think of the value:
informative or entertaining
Use your title effectively
Write a description and use tags
Understand your audience retention
Channel layout is colorful and consistent with your brand
www.rezstream.com04 | Social Networks: YouTube
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
04 | Social Networks: Pinterest
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Winning at Pinning
Important terms to know: Pin: A visual bookmark Home feed: Where pins from users you
follow show up Boards: Where pins are collected and
stored Profile: What the public sees when they
look at your Pinterest account Notifications: Alerts when other pinners
repin, like, or comment on your pins Categories: Pinterest offers popular
category feeds
Pinterest Best Practices Do pin directly from your
website Be creative and descriptive
with your board names Use hashtags Repin others’ pins Highlight what you
specialize in Weddings Pet-friendly Beach-front location Wineries Environmentally friendly On-site restaurant
www.rezstream.com04 | Social Networks: Pinterest
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Time out!
Poll Question #2
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
05 | Futurewww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Visual dominant networks Copy-cats User-based changes Privacy concerns/anonymity Ability to make multiple accounts/feeds Reviews and peer-generated content
Where are we going?
06 | Conclusion www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Provide value Tell your story Have fun! Content is king Be visually appealing Post responsively Social is not sales
Key Takeaways
Thank you!Contact me: [email protected] the latest and greatest: rezstream.com/blogStay smart: rezstream.com/webinars
Follow RezStream:facebook.com/RezStreamplus.google.com/+Rezstreamtwitter.com/RezStreamyoutube.com/RezStreampinterest.com/rezstream
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210