TOP 5 MARKETING TRENDS TO PLAN FOR IN 2015
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Transcript of TOP 5 MARKETING TRENDS TO PLAN FOR IN 2015
NUMBER ONE: Getting up close & personal.
Why is this important? Thanks to mobile devices like smartphones you can now
target your core customer easier than ever before.
Recommendation: Customers are no longer a number, they have a voice and are
happy to share experiences both good and bad.
Quick tip: Learn about your target market, personalise your messaging, form a
relationship with them.
NUMBER TWO: Content is still KING!
Why is this important? As more consumers go online to search for goods, services
& entertainment so does the demand for high quality content.
Recommendation: Well crafted text, images, social posts or blog posts on websites
are key.
Quick tip: Review your online strategy to ensure your content is up to date and
relevant to your core audience.
NUMBER THREE: Prepare for new technology.
Why is this important? Science fiction has now become science fact, flying cars,
wearable technology, hover boards, all bring with them new products to market with.
Recommendation: Try out the new technology and see if this will benefit you, your
business or your core consumer.
Quick tip: Look at how you can best integrate your service into these new product
industries.
NUMBER FOUR: Everyone’s gone social.
Why is this important? Smartphone devices & social media have changed the way
we view, post and share information instantly.
Recommendation: Keeping in touch with consumers is as simple as posting on
Facebook, sending a Tweet or uploading a pic on Instagram.
Quick tip: Make sure you keep in contact with your core customer on social to find
out what they want, gain feedback or promote something new.
NUMBER FIVE: Money can’t buy experiences.
Why is this important? More & more people are comfortable sharing their world with
the general public.
Recommendation: There are now more opportunities to provide amazing
experiences to your customers.
Quick tip: Hold live events or promotions that are tailored to your core customer that
they can then talk about & share online with their friends.
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