Top 5 Disruptive Things Winning CMOs Are Doing

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Billee Howard

Transcript of Top 5 Disruptive Things Winning CMOs Are Doing

Page 1: Top 5 Disruptive Things Winning CMOs Are Doing

TOP 5DISRUPTIVETHINGSWINNING CMOSARE DOING

Billee Howard

Page 2: Top 5 Disruptive Things Winning CMOs Are Doing

THEY AREAUTHENTIC .IT ISEVERYTHING .

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In today’s environment, telling folks who you are andwhat you stand for is equally important to telling themwhat it is you do.

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DON ’T JUST CREATEGREAT PRODUCT .CREATE GREATEXPERIENCES .

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The only way to achieve true distinction and competitiveadvantage is by seeking to create winning experiencesthat advance brand accessibility and drive to createlasting connections.

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USE MARKETING TODEMONSTRATE THATPURPOSE IS A PART OFYOUR BRAND EVERYDAY

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Identify ways that your brand is helping to transform ourever-changing world, and tap into that pool of content toimagine new stories.

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VIEW YOUR BRAND AS ASTUDIO . EXECUTIVEPRODUCE YOUR BRAND .

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By viewing a brand as a studio that aims to create meaningful andlasting connections with consumers, top CMO’s are finding new anddisruptive ways of making marketing and communications realdrivers of game-changing innovation.

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USE EMOTIONALTESTIMONIALS TOHUMANIZE BRAND ANDCONNECT .

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Smart marketers are realizing that it’s no longer just abouttelling stories about who you are and what you do.

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TELL STORIESIt’s about getting consumers and brand advocates to tell human stories about why

they use your brand and how it makes a meaningful difference in their lives.

Become Jerry Maguire. Work to have your customer at “Hello” not just by the

products and services you offer, but through the emotional journeys you take

them on.How to outsource with intent

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