Content Marketing, Social Media and SEO Build Online Expertise and Attract your Right Clients
Top 3 Questions Most SEO Clients Get Wrong.
51
Modern SEO & Authority Content. @davidjenyns
-
Upload
david-jenyns -
Category
Internet
-
view
262 -
download
0
Transcript of Top 3 Questions Most SEO Clients Get Wrong.
Modern SEO & Authority Content.
@davidjenyns
The holy grail.
SEO has changed.
How many links will you build?
X
How many keywords will you target?
X
How many #1s will you get?
X
What is modern SEO?
Links• About
ContactPrivacy Policy
• Quality content Text-to-page ratio No duplicate
• 404 errors
• Social Engagement
• Site Speed (< 4 secs)
• Bounce Rate (< 55%)
• Time on Site (> 2:00)
• Pages per visit (> 2)
• Anchor text variation
• Link distribution
• Linking domain trustworthiness
• Linking domain variety
• Link velocity
X = RankingScore
SiteQuality
UserExperience
X
Example: 50 x 40 x 90 = 180,000
Site Quality x User Experience x Links = Ranking Score
• Example #150 x 40 x 90 = 180,000 (Ranking position #5)
• Example #2 -90 x 80 x 30 = 216,000 (Ranking position #1 with less links)
The magic numbers.
• Site Speed (< 4 secs)
• Bounce Rate (< 55%)
• Time on Site (> 2:00)
• Pages per visit (> 2)
Analytics
Website. Content. Share.
• <whiteboard text>
They have it wrong…
Elegant solutions.
Authority is the trump card.
Traffic
Conversions
Sales
Authority Content Definition.
Noun: “The act of consistently creating and distributing helpful information and stories to gain the attention, engage and
influence a clearly defined audience with the objective being to identify those who would benefit from your products / services.”
- David Jenyns
Authority Content.
The 3 Ps.
• Present
• Product
• Promote
The 3 Ps.
• Present
• Product
• Promote
Present.
Why present?
What’s interesting to your target market?
Works for all businesses.
Looking for an excuse?
James Tappenden
The 3 Ps.
• Present
• Product
• Promote
Product.
Andrew Griffiths: speakersbusiness.com
Why I love digital products.
Troy Dean - WPelevation.com
The exciting bit.
Don’t have a list?
The 3 Ps.
• Present
• Product
• Promote
Promote.
Your blog.
Your database.
Your social.
SEO happens naturally.
Rules to share by.
Optimise everything!
• Tile
• Description
• Tags
Amplify the winners.
• PDF sharing
• Press Release
• Infograhics
• Guest posts
A traffic machine.
Some better than others.
Show me the numbers!
64,134 views
383,279 views
77,003 views
81,173 views
104,960 views
melbourneSEOservices.com/goodies
melbourneSEOservices.com/goodies
