Top 18 Ways to Improve Your Web Presence
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Transcript of Top 18 Ways to Improve Your Web Presence
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Top 18 Ways to Improve Your Web Presence
By PaperStreet Web Design
![Page 2: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/2.jpg)
Top 18 Ways to Improve Your Web Presence
• Marketing– Calls to Action: Include your contact information in header, footer & sidebar.– SEO: Build Links to your website and properly tag your site’s web pages.– Social: Integrate Social Media into your website and network.– Content: Write regularly. Become an authority in your area.– Mobile: Create a mobile version of your website or “Responsive Design”.– Paid: Consider paid ads online to increase traffic and convert users.
• Design– Message: Have a clear message, powerful tagline and crisp logo.– Brand: Have a unified brand across all your websites and print materials.– Typography: Enlarge headlines and paragraphs for information hierarchy.– Imagery: Feature imagery that best represents your brand.– Content: Feature your most important content on the home page.– Structure: Create an organized structure for your website.
• Technology, Usability & Platform– Content System: Make it easy to update your website.– Errors: No missing pages or broken links.– Build: Make your website W3C compliant and full HTML.– Tools: Submit your site to Google Webmaster Tools, Sitemaps and Analytics.– Size: Make your site at least 960 pixels wide and have clear rollovers. Go Responsive!– Blog: Make sure you blog. Become an authority in your area.
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Marketing Improvements• Calls to Action: Include your contact information in header,
footer & sidebar.• SEO: Build Links to your website and properly tag your site’s
web pages.• Social: Integrate Social Media into your website and network.• Content: Write regularly. Become an authority in your area.• Mobile: Create a mobile version of your website or
“Responsive Design”.• Paid: Consider paid ads online to increase traffic and convert
users.
![Page 4: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/4.jpg)
Marketing: Calls to Action
• Include your contact information in header, footer & sidebar.
![Page 5: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/5.jpg)
Marketing: SEO
• Build Links to your website and properly tag your site’s web pages
![Page 6: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/6.jpg)
Marketing: SEO – Top PhrasesKeywords Searches per Month Competition
entertainment lawyer 40,500 50%
intellectual property attorneys 40,500 64%
trademark attorney 27,100 91%
trademark lawyer 18,100 92%
intellectual property lawyer 18,100 67%
intellectual property attorney 18,100 70%
entertainment lawyers 18,100 66%
intellectual property lawyers 18,100 76%
intellectual property law firm 14,800 82%
entertainment attorney 12,100 67%
music lawyer 9,900 48%
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Marketing: Social
• Integrate Social Media into your website and network.
![Page 8: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/8.jpg)
Marketing: Content
• Write regularly. Become an authority in your area.
![Page 9: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/9.jpg)
Marketing: Mobile
• Create a mobile version of your website or “Responsive Design”.
![Page 10: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/10.jpg)
Marketing: Paid
• Consider paid ads online to increase traffic and convert users.
![Page 11: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/11.jpg)
Design Improvements• Message: Have a clear message, powerful tagline and crisp
logo.• Brand: Have a unified brand across all your websites and
print materials.• Typography: Enlarge headlines and paragraphs for
information hierarchy.• Imagery: Feature imagery that best represents your brand.• Content: Feature your most important content on the home
page.• Structure: Create an organized structure for your website.
![Page 12: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/12.jpg)
Design: Message
• Have a clear message, powerful tagline and crisp logo.
![Page 13: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/13.jpg)
Design: Brand
• Have a unified brand across all your websites and print materials.
![Page 14: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/14.jpg)
Design: Typography
• Enlarge headlines and paragraphs for information hierarchy.
![Page 15: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/15.jpg)
Design: Imagery
• Feature imagery that best represents your brand.
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Design: Content
• Feature your most important content on the home page.
![Page 17: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/17.jpg)
Design: Structure
• Create an organized structure for your website.
![Page 18: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/18.jpg)
Technology Improvements
• Content System: Make it easy to update your website.• Errors: No missing pages or broken links.• Build: Make your website W3C compliant and full
HTML.• Tools: Submit your site to Google Webmaster Tools,
Sitemaps and Analytics.• Technology: Make your site at least 960 pixels wide and
have clear rollovers.• Blog: Make sure you blog. Become an authority in your
area.
![Page 19: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/19.jpg)
Technology: Content System• Make it easy to update your website.
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Technology: Errors• No missing pages or broken links.• http://home.snafu.de/tilman/xenulink.html
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Technology: Build
• Make your website W3C compliant and full HTML.
![Page 22: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/22.jpg)
Technology: Tools
• Submit your site to Google Webmaster Tools, Sitemaps and Analytics.
![Page 23: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/23.jpg)
Technology: Size• Size: Make your site at least 960 pixels wide and have clear
rollovers. Go Responsive, where the size of the site is dictated by the web browser (wide format, tablet and mobile).
![Page 24: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/24.jpg)
Technology: Blog
• Make sure you blog. Become an authority in your area.
![Page 25: Top 18 Ways to Improve Your Web Presence](https://reader034.fdocuments.net/reader034/viewer/2022051317/56816726550346895ddbba6d/html5/thumbnails/25.jpg)
Thanks!Top 18 Ways to
Improve Your Website
By PaperStreet Web Design