Top 15 Guerilla Marketing Campaigns by Wayne Chen

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    05-Dec-2014
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A quick introduction into guerrilla marketing for marketers. Showcases top 15 guerrilla marketing campaigns by agencies. Pocketsquaremedia.co

Transcript of Top 15 Guerilla Marketing Campaigns by Wayne Chen

  • 1. Guerilla Marketing Tips By: Wayne Chen 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 2. Must deliver on follow-up Cooperate versus compete You versus Me mentality Bi-directional dialogues instead of monologues Developer relationships over sales Individually focused versus generalized groups Planting the seed Nourish through marketing activities Harvest to reap the prots Long and patience process 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 3. Seeks prots from their current customers Worships customer follow- up Experts at getting their customers to expand the scope of their purchases New customer acquisition is 6X vs selling to an existing customer Reduces costs while strengthening customer relationship 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 4. Customer Bombardment Junk, Email and Catalogues Sound, Ads, and etc Familiarity Will check it out Inclined to buy from a trusted company 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 5. Thinks of additional products and services that can establish new sources of prots Constantly on the alert for strategic alliances-- fusing marketing eorts with others in order to market aggressively while reducing costs 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 6. 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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  • 8. 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 9. 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 10. 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 11. 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 12. 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 13. 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 14. 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 15. 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 16. 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 17. Contact information Wayne Chen Wayne@PocketSquareMedia.co www.PocketSquareMedia.co 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!