Top 15 Guerilla Marketing Campaigns by Wayne Chen

Guerilla Marketing Tips By: Wayne Chen

© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

¡  Must deliver on follow-‐up ¡  Cooperate versus compete ¡  “You” versus “Me” mentality ¡  Bi-‐directional dialogues

instead of monologues ¡  Developer relationships over

sales ¡  Individually focused versus

generalized groups ¡  Planting the seed

§  Nourish through marketing activities

§  Harvest to reap the profits §  Long and patience process


¡  Seeks profits from their current customers

¡  Worships customer follow-‐up

¡  Experts at getting their customers to expand the scope of their purchases §  New customer acquisition is

6X vs selling to an existing customer

§  Reduces costs while strengthening customer relationship


¡  Customer Bombardment §  Junk, Email and Catalogues

§  Sound, Ads, and etc ¡  Familiarity

§  Will check it out §  Inclined to buy from a trusted company


¡  Thinks of additional products and services that can establish new sources of profits

¡  Constantly on the alert for strategic alliances-‐-‐fusing marketing efforts with others in order to market aggressively while reducing costs


Contact information ¡ Wayne Chen ¡ [email protected] ¡  www.PocketSquareMedia.co


Top 15 Guerilla Marketing Campaigns by Wayne Chen

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