TOP 100 Most Valuable Chinese Brands 2014 TOP …...BRANDS IN CHINA TOP100 Market-driven brands are...
Transcript of TOP 100 Most Valuable Chinese Brands 2014 TOP …...BRANDS IN CHINA TOP100 Market-driven brands are...
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TOP 100 Most Valuable Chinese Brands 2014
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Highest Lowest
Download the full report at
www.brandz.com/china
CATEGORIES
TOP 50 VALUE INCREASED
TOTAL VALUE OF TOP 100 CHINESE BRANDS
13%
$379,787M
AIRLINES$7,701M
Major carriers addoverseas routes, but bullet trains slow domestic
business
ALCOHOL$20,589M
The party is over, for now
APPAREL$3,869M
Slowing growth,rising costsimpact sales
FINANCIAL INSTITUTIONS
$114,223MReforms pressure
profi ts, inspire product innovation
FOOD&DAIRY$12,754M
Acquisitions help assure safety
burnish brands
HEALTH CARE$5,441M
Suppliers investin R&D, distribution
and brand marketing
REAL ESTATEDevelopers expandin lower tier citiesand internationally
CATERINGSales grow
but the pacebegins to slacken
TECHNOLOGY$59,931M
Mobile heatscategory growthand competition
HOME APPLIANCES
$5,441MBrands seekrecognition
at home, abroad
PERSONAL CAREGlobal brands
dominate growing market
EDUCATIONCultural values,
desire to succeeddrive education
FURNITUREUrbanization,
desire to upgrade,drive strong sales
HOTELSNew locations
open at allprice points
INSURANCE$31,513MInsurers
add productsand services
TELECOM PROVIDERS
$73,970MOperators
build brandsand networks
OIL&GAS$26,566M
Exploration ensuressupply, but pollution
damages brand image
CONSUMER ELECTRONICS
$1,586MBrands reposition to meet challenges of dynamic category
JEWELRY RETAILERSSpecial products
and services drive sales
TRAVEL AGENCY$969M
Agencies benefi tfrom ongoingtourism boom
CARSYouth market
drives double-digitgrowth and SUV sales
71%
+27%
+9%
+9%
+67%+62%
+36% +11% +8%
+98%
+21%
+7%
+28%+17%
-6%
-35%
TOP 5 TRUSTED CHINESE BRANDS IN CHINA TOP100
Market-driven brands are enjoying fast growth, most of these brands are operated under modern management systems, which is a good signal of successful enterprises transformation
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11 CATEGORIES2 CATEGORIESNEW CATEGORIES
BRAND GLOBALIZATION
By Countries
Com
pute
r and
IT Te
chno
logy
Hom
e Ap
plia
nce
Gam
ing
Cons
oles
Reta
il Ap
pare
l
Drin
ks
Spiri
tsB
eer
Fina
ncia
lIn
sura
nce
By Categories
BRAND CONTRIBUTION
Awareness of Chinese brands in overseas market is still low (20%)
PURCHASE CONSIDERATION
Market-driven brands are stronger than SOE brands
-2% -12% -12%+68% +6% +12% 0% +12% +5%
+21%
$61,399M$39,658M $33,879M $25,510M $19,986M $19,318M $13,636M $13,433M $13,133M $12,702M
FASTER GROWTH OF THE MARKET DRIVE BRANDS VS. STATE OWNED ENTERPRISES
29%
MARKET-DRIVEN BRANDS
VALUE TOP 100
GROWTH AMONG TOP 50
SOE
TOP RISERS86% 86%
72%
(% GROWTH)
68%60% 50%
47% 42% 40%30%
$780M $411M $888M $363M $937M $1,003M $1,262M $9,589M
#1 #2
#4#3
#5
CHINA61%
DEVELOPING COUNTRIES
41%DEVELOPED COUNTRIES
29%
32%35%38%38%42%
63%65%68%69%77%
TOP 10 BRANDS
The brands ranked in the BrandZ™ Top 100 Most Valuable Chinese Brands 2014 report meet these four eligibility criteria:
- The brand was originally created by a Mainland China enterprise.
- The brand is owned by a publicly traded enterprise.
- The brand reported positive earnings for the period covered by the ranking.
- The fi nancial institutions category includes only banks that derive at least 20% of their earnings from retail banking.
% of consumers consider to purchase Chinese brands
% of overseas consumers consider to purchase
Chinese brands
Data source: BrandZ / Millward Brown Optimor
Data source: Millward Brown 2013 Going Global Study
NEW CATEGORIES
Increasing of consumer
purchase powerLooking
for leisureSense of personal
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TOP 100: 1 3 4 6 8 9 11 12 13 14 15 16 17 18 19 20 21 22 4 25 26 28 29
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