TOP 10 TRENDS - Pause Fest...Discovering a problem, and designing a solution is what Designers do,...

TOP 10TRENDS PAUSE FEST 2019 MELBOURNE

Prepared by Tommy McCubbin

Global Stage Startup Pitch Chill Out Area Co-Working Area Registrations

Pause Fest is the world’s leading creativity-infused business event.

A catalyst for change, a uniter of all industries, Pause Fest is a platform for the future.

We’ve been described as “Australasia’s SXSW” and as “Woodstock for digital natives” (shucks!).

Pause Fest is barely an event. It’s a destination!

Part personal and professional development, inspiring, eco-system connecting, part mind-blowing, all exceptionally extraordinary.

In 2019, we welcomed over 400 startups, 1500 businesses and over 24 media outlets from across Australia.

In fact, over the course of nine years, our event has seen 65,000 movers, shakers and creative change-makers come through its doors.

Pause Fest is barely an event.

It’s a destination!

HELPING THE FUTURE UNFOLD

© 2019 Pause Festival Australia Pty. Ltd. All rights reserved.

“I've been HUGELY impressed by Pause, and have loved the organisation and passion I've seen.”

- Megan Flammer, Program Director, BlueChilli Group (Speaker)

“We had a fantastic time and had actually our most number of demos done at an event ever, with a record breaking 600+ people try the nuraphone.” - Rebecca Florence, PR, Events

and Partnerships, nuraphone (Sponsor)

“It was a great festival, one of the better that I have been involved in, I feel that we got so much out of it. Especially the networking.”- Alex O’Keefe, Neustar, Inc.

Marketing Manager, Registry Solutions (Sponsor)

“My team was blown away, as I was, by the diversity of thinking and the creativity of the way Pause approaches complex ideas.”- Marcus Nance, Delivery Lead

for the Movember Foundation (Speaker)

“We really enjoyed it and I believe it has helped us raise awareness of our program.” - Omri Wislizki, Australian

Landing Pad Manager, Tel Aviv (Speaker/Sponsor)

“Stimulating, perfect organisation and fresh.” - Lisa Basso, II Globo (Attendee)

#Pause2019

“Great energy and well worth the trip down from Sydney.” - James Xuereb, Thinkmill

(Attendee)


1Corporate innovation is somewhat of an oxymoron. Renowned for slow and bureaucratic efforts at executing big ideas, corporations are beginning to acknowledge the thinkers that can make shit happen to the rooms where decisions are made.

Discovering a problem, and designing a solution is what Designers do, and what corporations need more of. The only issue is, the ‘Designer’ is usually omitted from the decision maker’s table - until now… bring on the rise of the Design Executive.

THE RISE OF THE DESIGN EXECUTIVE

“Creative people can affect business in ways we haven’t seen since the industrial Revolution.” Stephen Gates - InVision


2Future Sandwich hosted Uber’s Kate Debenham and Futurist and Author, Steve Sammartino to talk all things Transport. One thing that was clear is many companies (Ehang, Uber and Lilium) are all confidently progressing into creating human passenger drones and the infrastructure that goes with them.

But this technology is moving too fast for governments to create laws around, and so expect many years of chaotic and rapid legislation to create a world that resembles The Jetsons.

ROBOT DRONES ARE READY FOR TAKE OFF

“Uber is in the business of moving people, and these aircraft are just another way for us to do that.”

Kate Debenham - Uber © 2019 Pause Festival Australia Pty. Ltd. All rights reserved.

3Sort our junk mail from our important mail. Avoid the city on the way to dinner. Suggest a show we should watch when we get home tonight.

AI is already deeply entrenched in our lives.

We are going to continue to outsource more and more of the menial tasks in our lives to technology.

But according to Dr Ricardo Parada from Google, AI is what we tell it to be - and we need to be aware that our human biases have potential to creep in and influence what these machines become. And if not handled with care, AI can run with that bias of its creator and influence the many.

AI IS WHAT WE CREATE IT TO BE

“The more we learn about the brain, and that we were wrong in the way we used to think about it, the more we go back to the AI and say - that’s wrong too.” Dr Jared Cooney Horvath


4We have all been there, you look around the office and everyone is still there, but you have ticked everything off your list and have dinner waiting for you at home. But somehow, you feel like you can’t be the first to leave.

Although this sad trend is curving slowly, we need to be aware of the consequences on our mental health.

MINDFULLNESS. WORK HARD. BURN HARD.

“Many startup Founders suffer from mental issues. The culture around ‘the more hours you work, the better you are’ is a cornerstone of this - it is important to increase awareness around how to access mental health treatment in Australia in a practical manner.” Gabrielle Evans - Headspace


5The Chiefs of NAB getting sacked was hot news at Pause, and it was cause for much conversation.

Up Bank had a team launching the new Australian Digital Bank, which couldn’t have had better timing. Their pitch is simple; pure transparency, fair fees, and customer first products. Exactly the opposite of ‘The Big Four’s’ behaviour.

The crisis of trust is sending clear a message to all corporations that taking advantage of consumers is a dangerous game, and greed and deception are the fastest ways to kill a brand.

BRING ON THE CHALLENGER BANKS

“Open banking is the change that we need to have, and it's an opportunity for customers to get access to their own data, and it'll be baby steps. The first baby steps will happen, in getting access to your data, having consent over your data, and then we'll move into an area where you'll be able to influence that data, share that data with partners and write that data. It'll take a few years for the open banking revolution to happen, but it'll start, mid next year.”

Dominic Pym, Co-Founder, Up


6Digital Distrust is a reality which is haunting us. Hugh Forrest from SXSW highlighted the fact it is a default for consumers today, and as time goes by will only grow into a bigger problem for the tech giants of the world.

From manipulating the results of elections, to commercialising our data without our knowledge or consent, the tech giants will continue to be scrutinised as their old habits die hard.

BRACE FOR THE TECHLASH

“Data is power but who owns it?” Emma Chiu, JWT Innovation Labs


7Bitcoin was original designed by SV [Satoshi Vision] to eliminate all the intermediaries in our daily transaction.

And let’s face it, the hype hasn’t met the reality.

One reason is that since Bitcoin’s birth just over 10 years ago, the developer community have tinkered with its core design and as a result, it isn’t reaching its potential. Over the past several years, instead of being fast, free and scaleable, bitcoin transactions became slow, limited, and quite expensive.

Introducing Jimmy Nguyen, an advocate for Bitcoin SV, the original bitcoin protocol. He believes if we just let bitcoin grow, naturally, without experimenting with it’s protocol, it would become to world’s money, as envisioned by Satoshi.

REBIRTHING THE ORIGINAL BITCOIN

“We are building a vision that is dedicated fulfilling a Bitcoin protocol that is stable that doesn't change tha scales massively.” Jimmy Nguyen, CEO - nChain Group © 2019 Pause Festival Australia Pty. Ltd. All rights reserved.

8Everytime we look at a screen, there is likely a level of personalisation, which will only increase as data algorithms continue to reach our most fundamental human needs.

Dr Danielle Kennedy, CSIRO Director of the AIM program says connecting personalised food systems that incorporate rapid decision-making algorithms to provide on-demand meals that takes into account your personalised genetics and lifestyle data.

Sounds delicious.

PERSONALISATION WILL TARGET OUR MOST HUMAN DESIRES

“As soon as 2030, even the food we eat wil be based on our individual physiological needs.” Dr Danielle Kennedy, Director of the AIM program - CSIRO


9For startups, it’s all about finding revenue, right?

For VC, Paul Naphtali from Rampersand, this isn’t always the case.

A founder that has some scars to prove their lessons learned, is often more valuable than one with revenue alone.

A good rule of thumb is let customer data drive product decisions and ultimately learnings, best put by Kate O’Keefe “End users end arguments.”

FOR STARTUPS LISTENING AND LESSONS ARE MORE VALUABLE THAN REVENUE


10Ever looked at Instagram and thought ‘this isn’t real!?’

According to Stephanie Winkler and Hannah Murphy from Vice Australia, you are not alone.

Life can be perfect at times, but most of the time - it isn’t. This causes young people to feel disconnected to the life they could live, instead of are living.

VICE described an interesting trend bucking this where 'content that highlights the ordinary, gets the clicks'.

Their advice to brands was to be pro-ordinary and embrace the constant self-doubt the youth experience.

BRANDS NEED TO GET PRO-ORDINARY


Global Stage Startup Pitch Chill Out Area Co-Working Area Registrations

TOP 10 TRENDS - Pause Fest...Discovering a problem, and designing a solution is what Designers do,...

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