Top 10 Tips To Write A Successful Press
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21-Oct-2014 -
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Transcript of Top 10 Tips To Write A Successful Press
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Top 10 tipson how to write a successful press release
http://www.free-press-release.com/
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1. The first lines of your press releases shall include
"FOR IMMEDIATE RELEASE" (or FOR RELEASE Dec 25, 2002) and "For more information, contact:" followed by your contact information.
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2. Craft a compelling headline The headline makes your release stand out.
Keep it short, active, and descriptive. If you don't know how, read a number of compelling headlines till you get some idea.
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3. Hook reader with the first paragraph A first paragraph shall summarize the five
W's: who, what, where, when and why. In fact, most readers will give up if you haven't "hooked" them in the first few lines.
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4. Put the most important information at the beginning
This is a tried and true rule of journalism. Never hide golden points to the end.
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5. Don't sell but answer questions Making over-inflated statements is helpless to
your business. Write a release that answers questions about your business, rather than piling flowery adjectives without saying why.
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6. Don't say it, show it
Avoid saying something is "unique" or "the best". Instead, show how people will benefit - i.e. save time, save money, make their life easier, etc.
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7. A 'non- biased' source like university professor or software reviewer is very helpful.
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8. Provide all possible contact information including mail address, telephone, fax, e-mail and web site (especially for online business).
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9. Proofread & Proofread! Do remember to proofread your press release for typographical errors before you send them out.
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10. End your press release with "###" (without the quotation marks) after your last lines of text. This symbol lets the editors know they have successfully received the entire release.
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Post your Press Release Now!