Top 10 Retail Food Restaurants on Facebook in South Africa - November 2016

Nov 01, 2016 - Nov 30, 2016

Comparison of the top 10

South African Retail Food Restaurants on Facebook

Nov 2016

Comparison of Retail Food Facebook Pages in South Africa• This report looks at retail food chains in South Africa with the

biggest social followings.

• We analysed their performance for the period 1 – 30 November 2016

• The report gives an overall group analysis then delves deeper into the Facebook pages of each of the 10 food retailers.

• Areas we looked at included engagement, fan growth, sentiment and share of voice.

• Some of the brands analysed were Spur Steak Ranches, Nandos, McDonalds and KFC

Highlights• Although Panarottis had the largest fan growth of 8.69% in

November, Spur Steak ranches has the biggest fan base with close to 1 million fans.

• As a percentage of all their fans, McDonalds had the most people talking about them PTAT 8,17%

• KFC published the highest number of posts (50), however Nando’s only published 7 posts and received the highest average engagement.

• Nando’s post about the #StateCapture report had by far the most shares of any other social post.

• The most engaging Facebook campaign was Panarottis’ #BigOnKids

Spur Steak Ranches had the largest fan base of 947,739 while Panarottis Family showed the highest fan growth of 8.69%.

900,0

00K

1,000,000

K

1,100,000

K

1,200

,000K

1,300

,000K

1,400

,000K

1,500

,000K

1,600

,000K

1,700

,000K

1,800

,000K

1,900

,000K

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%KFC(ZA) Debonairs Pizza (Official) MUGG & BEAN SA Wimpy South Africa Panarottis Family Nando's(ZA)Ocean Basket McDonald's South Africa(ZA) Milky Lane Spur Steak Ranches

Number of Fans

Gro

wth

%Fans

0%10%20%30%40%50%60%70%80%90%

100%

Countries < 2% Other Countries South Africa

Fans - Geography

McDonald's South Africa(ZA) had the highest PTAT of 8.17% as a percentage of its average number of Fans during this time period.

800,000K 1,000,000K 1,200,000K 1,400,000K 1,600,000K 1,800,000K 2,000,000K0.0%

0.5%

1.0%

1.5%

2.0%

2.5%MUGG & BEAN SA Debonairs Pizza (Official) KFC(ZA) Panarottis Family Wimpy South Africa Ocean BasketNando's(ZA) McDonald's South Africa(ZA) Milky Lane Spur Steak Ranches

Average Number of Fans

Peop

le t

alki

ng a

bout

(as

% o

f Fa

ns)

Conversations

KFC(ZA) published the greatest number of posts (50). Nando's(ZA) had the highest average engagement, with a score of 1,000.

KFC(ZA)

MUGG & BEAN SA

Panarottis Family

Ocean Basket

Milky Lane

0 200 400 600 800 1000 1200

0 10 20 30 40 50 60

posts dummy eng dummy

Engagement Score

Number of Posts

Engagement - Posts

McDonald's South Africa(ZA) received the most number of Likes (103,347), McDonald's South Africa(ZA) got the most number of Comments (10,433) and Nando's(ZA) had the most number of Shares (13,960).

KFC(ZA)

Debonairs Pizza (Official)

MUGG & BEAN SA

Wimpy South Africa

Panarottis Family

Nando's(ZA)

Ocean Basket

McDonald's South Africa(ZA)

Milky Lane

Spur Steak Ranches

0K 20,000K 40,000K 60,000K 80,000K 100,000K 120,000K

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsMcDonald's South

Africa(ZA)

08-NOV-16, TUE 7:00AM

Shout it from the rooftops – BIG MAC® DAY HAS FINALLY ARRIVED! We have SO many #LittleMomentsOfLovin ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 10,896 1,871 1,774 Uncategorized


07-NOV-16, MON 2:00AM

We have so many amazing #LittleMomentsOfLovin memories from last year’s Big Mac® Day and we can’t wa ..

NO IMAGE


04-NOV-16, FRI 7:00AM

#BigMacDay in just 4 short days, tweeps! Feast on a Big Mac® Medium Meal for only R21.00. While stoc ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

1,000 25,590 1,438 1,257 Uncategorized

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 17,516 1,623 1,487 Uncategorized

http://www.facebook.com/129221017113705/posts/1151845634851233



Most Engaging Brand PostsMcDonald's South

Africa(ZA)

03-NOV-16, THU 7:00AM

It’s 5 days till Big Mac® Day! Follow these simple steps to make sure you don’t miss out on the lovi ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 10,844 2,496 2,726 Uncategorized

Nando's(ZA)

02-NOV-16, WED 7:03PM

It's going to be a long night for No.1 #StateCaptureReport

NO IMAGE

Wimpy South Africa

18-NOV-16, FRI 1:47AM

2 Eggs, 3 rashers of back bacon, toast and a full portion of chips… If only everyday could start lik ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

1,000 6,782 944 12,633Uncategorized

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

999 9,842 111 30 Uncategorized




KFC(ZA)'s Facebook Page saw the highest number of Fan posts (362).

MUGG & BEAN SA


KFC(ZA)

Panarottis Family

Wimpy South Africa

Ocean Basket

Nando's(ZA)


Milky Lane

Spur Steak Ranches

0 50 100 150 200 250 300 350 400Number of Fan Posts

Fan Posts

Milky Lane received the highest percentage of Positive Sentiment (43.00%).

MUGG & BEAN SA


KFC(ZA)

Panarottis Family

Wimpy South Africa

Ocean Basket

Nando's(ZA)


Milky Lane

Spur Steak Ranches

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Negative Neutral Positive

Sentiment Analysis

Milky Lane responded to the highest percentage of Fan posts (100.00%).

1200 1400 1600 1800 2000 2200 2400 2600 2800 30000.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%MUGG & BEAN SA Debonairs Pizza (Official) KFC(ZA) Panarottis Family Wimpy South Africa Ocean BasketNando's(ZA) McDonald's South Africa(ZA) Milky Lane Spur Steak Ranches

Average Response Time (mins)

% o

f Fa

n Po

sts

Bran

d Re

spon

ded

toBrand Responses

KFC(ZA) published the most with 50 posts, among the brands in "Retail Food" Group.

5%9%

17%

17%18%

3%

10%

11%

8%

3%

Spur Steak Ranches Milky Lane MUGG & BEAN SA Wimpy South Africa KFC(ZA) Nando's(ZA) Debonairs Pizza (Official)

Ocean Basket McDonald's South Africa(ZA) Panarottis Family

Share Of Voice – Volume of Posts

McDonald's South Africa(ZA) received the largest volume of Likes (103,347), among the brands in "Retail Food" Group.

9%1%

1%

10%

26%

5%7%3%

30%

9%

Spur Steak Ranches Milky Lane MUGG & BEAN SA Wimpy South Africa KFC(ZA) Nando's(ZA)Debonairs Pizza (Official) Ocean Basket McDonald's South Africa(ZA) Panarottis Family

Share Of Voice – Likes

McDonald's South Africa(ZA) received the largest volume of Comments (10,433), among the brands in "Retail Food" Group.

3% 1% 2%

11%

12%

7%

5%

3%

54%

4%

Spur Steak Ranches Milky Lane MUGG & BEAN SA Wimpy South Africa KFC(ZA) Nando's(ZA) Debonairs Pizza (Official)

Ocean Basket McDonald's South Africa(ZA) Panarottis Family

Share Of Voice – Comments

Nando's(ZA) received the largest volume of Shares (13,960), among the brands in "Retail Food" Group.

2% 0% 2%

6% 2%

52%2%1%

31%

2%

Spur Steak Ranches Milky Lane MUGG & BEAN SA Wimpy South Africa KFC(ZA) Nando's(ZA) Debonairs Pizza (Official)Ocean Basket McDonald's South Africa(ZA) Panarottis Family

Share Of Voice – Shares

During this time period, #BigOnKids was the most engaging run by Panarottis Family. McDonald's South Africa(ZA) published the most (19) in its #McDSupremes campaign.

#NewMuggSummerMenu(MUGG & BEAN SA)#DebonairsPizza600(Debonairs Pizza (Official))

#KFCBlackFriday(KFC(ZA))#BigOnKids(Panarottis Family)

#MaxSteelSA(Wimpy South Africa)NO DATA(Ocean Basket)

#MozambicanPaprika(Nando's(ZA))#McDSupremes(McDonald's South Africa(ZA))

#SwirlySmiles(Milky Lane)#TasteForLife(Spur Steak Ranches)

0 100 200 300 400 500 600 700 800 900 1000

0 2 4 6 8 10 12 14 16 18 20


Engagement Score

Number of Posts

Campaign Comparison

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Analysis of Debonairs Pizza (Official) Facebook PageNov 01, 2016 - Nov 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

524,315 9,389 1.82% South Africa


Engagement Score Total Fan Posts416 190

Total Posts Brand Response Rate30 73.16%

Total Likes Avg. Reply Time47,344 10 hrs, 52 mins

Total Comments General Sentiment1,605 Neutral

Total Shares501

BRAND POSTS FAN POSTS

Brand Overview

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

510,000K

512,000K

514,000K

516,000K

518,000K

520,000K

522,000K

524,000K

526,000K

Fan GrowthTotal Fans524,315

New Fans9,389

Engagement

1-Nov 5-Nov 9-Nov 13-Nov 17-Nov 21-Nov 25-Nov 29-Nov0

250

500

750

1,000

1,250

Debonairs Pizza (Official) had an average engagement score of 416 and a highest of 981.

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov11

-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

1

2

3

4

5

Brand PostsTop keywords used Frequenc

yDebonairs Pizza 14

promotional Real Deal

5

600th Restaurant opening

5

500ml Coke 4

first 100 customers 4

83%

17%

Brand Participation Brand Non Participation

63%

38%

Posititve Negative Neutral

Brand Posts - EngagementDebonairs Pizza (Official) responded to 25 conversations generated by the 30 Posts they published.

Debonairs Pizza (Official) receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

15-NOV-16, TUE 2:00PM

This meal right here is #Goals! Comment "Goals achieved" if you have ordered this meal ;)

NO IMAGE

ENGMT.

LIKES COMMENTSSHARES

SENTIMENT


23-NOV-16, WED 10:00AM

Good things come in twos! Just like our #OnTheDouble®

NO IMAGE

05-NOV-16, SAT 11:30AM

What's a Saturday evening without a scrumptious Debonairs pizza?

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT


ENGMT.


SENTIMENT


NO IMAGE

NO IMAGE

NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

Photos

Videos

Links

Plain Text

Polls

0 50 100 150 200 250 300 350 400 450 500

0 5 10 15 20 25 30


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 100 200 300 400 500 600 700

0 1 2 3 4 5 6 7


Engagement Score

Number of Posts

Top Keywords Used

Frequency

order 45service 36hour 35delivery 29time 27

User Posts

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

5

10

15

20

25

30Positive Neutral Negative

Debonairs Pizza (Official) responded to 139 conversations generated by the 190 Posts fans published.

Debonairs Pizza (Official) appears to participate more when Fan conversations have greater negative vibes than positive.

User Posts - Engagement

Brand Responses Sentiment

73%

27%


16%

37%

47%


Campaign Intel – 3 most recent campaigns

Nov 01, 2016 - Nov 30, 2016 Entire Campaign

#OnTheDouble

Triple-Decker

#DebonairsPizza600

0 200 400 600 800 1000 1200

0 1 2 3 4 5 6


Engagement Score

Number of Posts

#OnTheDouble

Triple-Decker

#DebonairsPizza600

0 200 400 600 800 1000 1200

0 2 4 6 8 10 12


Engagement Score

Number of Posts

Analysis of McDonald's South Africa Facebook PageNov 01, 2016 - Nov 30, 2016

Brand Overview


408,391 12,061 3.04% South Africa

McDonald's South Africa



Total Likes Avg. Reply Time122,758 1 day, 6 hrs


Total Shares8,440


Brand Overview

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

385,000K

390,000K

395,000K

400,000K

405,000K

410,000K

415,000K


New Fans12,061

Engagement


250

500

750

1,000

1,250

McDonald's South Africa had an average engagement score of 962 and a highest of 1000.

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov11

-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

2

4

6

8

10

12


yBig Mac 10

store 7

1000 6

stocks 6

nearest McDonald’s 5

73%

27%


20%

80%


Brand Posts - EngagementMcDonald's South Africa responded to 19 conversations generated by the 26 Posts they published.

McDonald's South Africa receives more positive than negative vibes from comments on their Posts.



08-NOV-16, TUE 7:00AM

Shout it from the rooftops – BIG MAC® DAY HAS FINALLY ARRIVED! We have SO many #LittleMomentsOfLovin ..

NO IMAGE

ENGMT.


SENTIMENT

1,000 10,896 1,871 1,774 Uncategorized

07-NOV-16, MON 2:00AM

We have so many amazing #LittleMomentsOfLovin memories from last year’s Big Mac® Day and we can’t wa ..

NO IMAGE

04-NOV-16, FRI 7:00AM

#BigMacDay in just 4 short days, tweeps! Feast on a Big Mac® Medium Meal for only R21.00. While stoc ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT

1,000 25,590 1,438 1,257 Uncategorized

ENGMT.


SENTIMENT

1,000 17,516 1,623 1,487 Uncategorized

NO IMAGE

NO IMAGE

NO IMAGE






Plain Text

Videos

Photos

Links

Polls

0 200 400 600 800 1,000 1,200

0 2 4 6 8 10 12 14 16


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 200 400 600 800 1,000 1,200

0 2 4 6 8 10 12


Engagement Score

Number of Posts

Top Keywords Used

Frequency

McDonald 62service 35time 30order 30burger 23

User Posts

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

10

20

30

40

50


McDonald's South Africa responded to 154 conversations generated by the 220 Posts fans published.

McDonald's South Africa appears to participate more when Fan conversations have greater positive vibes than negative.



70%

30%


27%

25%

48%




#BigMacDay

#McDSupremes

#LittleMomentsOfLovin

0 200 400 600 800 1000 1200

0 1 2 3 4 5 6 7 8


Engagement Score

Number of Posts

#BigMacDay

#McDSupremes

#LittleMomentsOfLovin

0 200 400 600 800 1000 1200

0 5 10 15 20 25 30 35


Engagement Score

Number of Posts

Analysis of KFC Facebook PageNov 01, 2016 - Nov 30, 2016

Brand Overview


823,834 19,023 2.36% South Africa

KFC





Total Shares501


Brand Overview

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

795,000K

800,000K

805,000K

810,000K

815,000K

820,000K

825,000K

830,000K


New Fans19,023

Engagement


250

500

750

1,000

KFC had an average engagement score of 331 and a highest of 793.

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov11

-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

1

2

3

4

5

6


yMaftown Heights experience

9

South Africa 7

reality hip-hop 4

KFCMiniCricket Kids 4

iFLGMoments 4

58%

42%


33%

67%


Brand Posts - EngagementKFC responded to 31 conversations generated by the 53 Posts they published.

KFC receives more positive than negative vibes from comments on their Posts.



11-NOV-16, FRI 5:50AM

The rain, rain won't go away so we have Zinger Wings to save the day.

NO IMAGE

ENGMT.


SENTIMENT


01-NOV-16, TUE 6:44AM

Add us on BBM and follow all of our promotions!

How to add us: 1. Download BBM on your Android or ..

NO IMAGE

16-NOV-16, WED 12:23PM

We are excited to announce Kimberly Islamic School in Moghul Park as the winner for the Western Cape ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT


ENGMT.


SENTIMENT

761 7,042 46 39 Neutral

NO IMAGE

NO IMAGE

NO IMAGE






Photos

Links

Videos

Plain Text

Polls

0 100 200 300 400 500 600 700

0 5 10 15 20 25 30 35 40


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 100 200 300 400 500 600

0 2 4 6 8 10 12 14 16


Engagement Score

Number of Posts

Top Keywords Used

Frequency

KFC 178service 64time 47staff 47customer 45

User Posts

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

2

4

6

8

10

12

14

16


KFC responded to 224 conversations generated by the 370 Posts fans published.

KFC appears to participate more when Fan conversations have greater negative vibes than positive.



61%

39%


22%

30%

48%




#KFCBlackFriday

#MaftownHeights2016.

KFCDoubleDown

0 100 200 300 400 500 600

0 2 4 6 8 10 12


Engagement Score

Number of Posts

#KFCBlackFriday

#MaftownHeights2016.

KFCDoubleDown

0 100 200 300 400 500 600

0 2 4 6 8 10 12


Engagement Score

Number of Posts

Analysis of Milky Lane Facebook PageNov 01, 2016 - Nov 30, 2016

Brand Overview


187,835 -203 -.11% South Africa

Milky Lane




Total Comments General Sentiment206 Positive

Total Shares81


Brand Overview

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

187,700K

187,750K

187,800K

187,850K

187,900K

187,950K

188,000K

188,050K

188,100K


New Fans-203

Engagement


250

Milky Lane had an average engagement score of 87 and a highest of 224.

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov11

-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

1

2

3

4


ySwirlySmiles 9

http://bit.ly/2aqJBEb Milky Lane

4

http://bit.ly/2gJaNzn 3

TuesdayTreats 3

Happy Place 2

52%48%


50%50%


Brand Posts - EngagementMilky Lane responded to 13 conversations generated by the 25 Posts they published.

Milky Lane receives more positive than negative vibes from comments on their Posts.



29-NOV-16, TUE 8:00AM

Treat yourself with a WIN! Find out how to enter our #SwirlySmiles competition here: http://bit.ly/2 ..

NO IMAGE

ENGMT.


SENTIMENT

224 65 53 9 Uncategorized

07-NOV-16, MON 4:00AM

If you were a fun concoction from Milky Lane… What would you be?

NO IMAGE

26-NOV-16, SAT 7:00AM

Celebrate National Cake Day with one of our NICECREAM cakes! http://bit.ly/1SLmB1y

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT


ENGMT.


SENTIMENT


NO IMAGE

NO IMAGE

NO IMAGE






Videos

Photos

Plain Text

Links

Polls

0 20 40 60 80 100 120

0 2 4 6 8 10 12 14


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 20 40 60 80 100 120 140 160 180 200

0 1 2 3 4 5 6 7 8


Engagement Score

Number of Posts

Top Keywords Used

Frequency

milky lane 4Zewenwacht mall 1face 1friendly smile 1daughter 1

User Posts

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

1

2


Milky Lane responded to 7 conversations generated by the 8 Posts fans published.

Milky Lane appears to participate more when Fan conversations have greater positive vibes than negative.



88%

13%


38%

25%

38%




#SwirlySmiles

#MilkyLaneFanFriday

#TuesdayTreats

0 20 40 60 80 100 120

0 2 4 6 8 10 12


Engagement Score

Number of Posts

#SwirlySmiles

#MilkyLaneFanFriday

#TuesdayTreats

0 50 100 150 200 250

0 2 4 6 8 10 12 14 16


Engagement Score

Number of Posts

Analysis of MUGG & BEAN SA Facebook PageNov 01, 2016 - Nov 30, 2016

Brand Overview


224,678 528 .24% South Africa

MUGG & BEAN SA




Total Comments General Sentiment400 Neutral

Total Shares473


Brand Overview

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

223,800K

223,900K

224,000K

224,100K

224,200K

224,300K

224,400K

224,500K

224,600K

224,700K

224,800K


New Fans528

Engagement


250

500

MUGG & BEAN SA had an average engagement score of 120 and a highest of 450.

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov11

-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

1

2

3

4

5

6

7


yNewMuggSummerMenu

20

LoveFreshlyBaked 9

Bean 7

Mugg 5

SABakeOff 5

44%

56%


32%

68%


Brand Posts - EngagementMUGG & BEAN SA responded to 21 conversations generated by the 48 Posts they published.

MUGG & BEAN SA receives more positive than negative vibes from comments on their Posts.



11-NOV-16, FRI 2:17AM

Have you tried our *NEW* Fruity Freezo's from our #NewMuggSummerMenu?

Full of Summer Coconut & Flo ..

NO IMAGE

ENGMT.


SENTIMENT


16-NOV-16, WED 12:58PM

For the love of food that looks as good as it tastes. We bake from scratch, fresh every day, giving ..

NO IMAGE

02-NOV-16, WED 4:35AM

Our #NewMuggSummerMenu launches today nationwide! Make sure you visit your favourite Mugg & Bean & ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT


ENGMT.


SENTIMENT


NO IMAGE

NO IMAGE

NO IMAGE






Videos

Photos

Links

Plain Text

Polls

0 20 40 60 80 100 120 140 160

0 5 10 15 20 25 30


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 20 40 60 80 100 120 140 160 180 200

0 2 4 6 8 10 12 14 16


Engagement Score

Number of Posts

Top Keywords Used

Frequency

Mugg 15BEAN SA 11Bean 7Cavendish Square 3NewMuggSummerMenu

3

User Posts

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

1

2

3

4

5


MUGG & BEAN SA responded to 27 conversations generated by the 41 Posts fans published.

MUGG & BEAN SA appears to participate more when Fan conversations have greater positive vibes than negative.



66%

34%


35%

18%

48%




#NewMugg-SummerMenu

#SABakeOff

#OnTheMove

0 20 40 60 80 100 120 140 160 180

0 2 4 6 8 10 12 14 16 18


Engagement Score

Number of Posts

#NewMuggSum-merMenu

#SABakeOff

#OnTheMove

0 20 40 60 80 100 120 140 160 180

0 5 10 15 20 25 30 35


Engagement Score

Number of Posts

Analysis of Nando's Facebook PageNov 01, 2016 - Nov 30, 2016

Brand Overview


383,438 3,608 .95% South Africa

Nando's



Total Likes Avg. Reply Time16,657 20 hrs, 1 min


Total Shares13,984


Brand Overview

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

377,000K

378,000K

379,000K

380,000K

381,000K

382,000K

383,000K

384,000K

385,000K


New Fans3,608

Engagement


250

500

750

1,000

1,250

Nando's had an average engagement score of 999 and a highest of 1000.

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov11

-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

1

2

3


yneed 1

wingwingsituation 1

cover photo 1

wing 1

we’ll 1

50%50%


100%


Brand Posts - EngagementNando's responded to 4 conversations generated by the 8 Posts they published.

Nando's does not have any positive or negative wall posts during this period



02-NOV-16, WED 3:03PM

It's going to be a long night for No.1 #StateCaptureReport

NO IMAGE

ENGMT.


SENTIMENT

1,000 6,782 944 12,631

Uncategorized

02-NOV-16, WED 9:27AM

#serveSouthAfrica

NO IMAGE

07-NOV-16, MON 8:52AM

No need to pick a flavour, just wing it. #wingwingsituation http://bit.ly/1GrRuAY

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT


ENGMT.


SENTIMENT


NO IMAGE

NO IMAGE

NO IMAGE






Videos

Photos

Links

Plain Text

Polls

0 200 400 600 800 1,000 1,200

0 1 2 3 4 5 6


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 200 400 600 800 1,000 1,200

0 0.5 1 1.5 2 2.5 3 3.5


Engagement Score

Number of Posts

Top Keywords Used

Frequency

Nando 74PERi-PERi 29chicken 19service 18order 15

User Posts

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

2

4

6

8

10

12

14


Nando's responded to 88 conversations generated by the 154 Posts fans published.

Nando's appears to participate more when Fan conversations have greater negative vibes than positive.



57%

43%


23%

29%

48%




#MozambicanPaprika

#Wingwingsituation

NO DATA

0 100 200 300 400 500 600 700 800 900

0 0.5 1 1.5 2 2.5


Engagement Score

Number of Posts

#MozambicanPaprika

#Wingwingsituation

NO DATA

0 100 200 300 400 500 600 700 800 900

0 0.5 1 1.5 2 2.5 3 3.5


Engagement Score

Number of Posts

Analysis of Ocean Basket Facebook PageNov 01, 2016 - Nov 30, 2016

Brand Overview


266,830 8,470 3.28% South Africa

Ocean Basket



Total Likes Avg. Reply Time11,899 1 day, 5 hrs, 8 mins


Total Shares364


Brand Overview

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

254,000K

256,000K

258,000K

260,000K

262,000K

264,000K

266,000K

268,000K


New Fans8,470

Engagement


250

500

750

Ocean Basket had an average engagement score of 250 and a highest of 683.

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov11

-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

1

2

3


yOcean Basket 16

Cyprus 5

top sushi chefs 4

Mediterrasian 4

Pepi 3

26%

74%


20%

10%

70%


Brand Posts - EngagementOcean Basket responded to 8 conversations generated by the 31 Posts they published.

Ocean Basket receives more positive than negative vibes from comments on their Posts.



01-NOV-16, TUE 4:23AM

Mmm, a new Ocean Basket dessert! Because every payday should end on a sweet note.

NO IMAGE

ENGMT.


SENTIMENT


04-NOV-16, FRI 5:00AM

It’s the weekend warmup! Have you tried our NEW Mediterranean Seafood Soup? #YourSeafoodDestination

NO IMAGE

28-NOV-16, MON 3:01AM

It’s Open Mic Monday! Tell us what you think about our NEW Mediterrasian menu and you could win a R1 ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT


ENGMT.


SENTIMENT


NO IMAGE

NO IMAGE

NO IMAGE






Videos

Photos

Plain Text

Links

Polls

0 100 200 300 400 500 600 700

0 2 4 6 8 10 12 14 16


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 50 100 150 200 250 300 350

0 1 2 3 4 5 6 7 8 9


Engagement Score

Number of Posts

Top Keywords Used

Frequency

Ocean Basket 19food 8waiter 4oceanbasket 3calamari 2

User Posts

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

1

2

3

4

5

6

7


Ocean Basket responded to 20 conversations generated by the 39 Posts fans published.

Ocean Basket appears to participate more when Fan conversations have greater positive vibes than negative.



51%49%


23%

18%59%




#YourSeafoodDes-tination

NO DATA

NO DATA

0 50 100 150 200 250 300 350

0 2 4 6 8 10 12 14


Engagement Score

Number of Posts

#YourSeafoodDes-tination

NO DATA

NO DATA

0 50 100 150 200 250 300

0 5 10 15 20 25 30 35 40


Engagement Score

Number of Posts

Analysis of Panarottis Family Facebook PageNov 01, 2016 - Nov 30, 2016

Brand Overview


251,443 20,276 8.77% South Africa

Panarottis Family



Total Likes Avg. Reply Time31,442 3 days, 21 hrs, 45 mins


Total Shares462


Brand Overview

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

220,000K

225,000K

230,000K

235,000K

240,000K

245,000K

250,000K

255,000K


New Fans20,276

Engagement


250

500

750

1,000

1,250

Panarottis Family had an average engagement score of 888 and a highest of 999.

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov11

-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

1

2


y2017 Cape Town Cycle

2

Panarottis 2

pizza 2

reaction 1

BigOnBreakfast 1

56%

44%


75%

25%


Brand Posts - EngagementPanarottis Family responded to 5 conversations generated by the 9 Posts they published.

Panarottis Family receives more positive than negative vibes from comments on their Posts.



02-NOV-16, WED 5:00AM

Pizza + dessert = a kids favourite treat at Panarottis #BigOnDessert #BigOnKids #DessertPizza

NO IMAGE

ENGMT.


SENTIMENT


17-NOV-16, THU 1:00AM

“I don’t drink coffee to wake up, I wake up to drink coffee” ☕

NO IMAGE

24-NOV-16, THU 2:50AM

Eat as much #pizza as you like on a Thursday at Panarottis. ???? Served by the slice from 5pm. Ts&Cs ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT


ENGMT.


SENTIMENT


NO IMAGE

NO IMAGE

NO IMAGE






Photos

Videos

Plain Text

Links

Polls

0 100 200 300 400 500 600 700 800 900 1,000

0 1 2 3 4 5 6 7 8 9


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 200 400 600 800 1,000 1,200

0 0.5 1 1.5 2 2.5


Engagement Score

Number of Posts

Top Keywords Used

Frequency

Disappointed 2black friday specials

2

manager 1busy 12 milkshakes 1

User Posts

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

1

2

3


Panarottis Family responded to 9 conversations generated by the 12 Posts fans published.

Panarottis Family appears to participate more when Fan conversations have greater negative vibes than positive.



75%

25%


17%

17%

67%




#BigOnKids

NO DATA

NO DATA

0 200 400 600 800 1000 1200

0 0.2 0.4 0.6 0.8 1 1.2


Engagement Score

Number of Posts

#BigOnKids

NO DATA

NO DATA

010

020

030

040

050

060

070

080

090

010

00

0 0.5 1 1.5 2 2.5 3 3.5


Engagement Score

Number of Posts

Analysis of Spur Steak Ranches Facebook PageNov 01, 2016 - Nov 30, 2016

Brand Overview


948,160 43,799 4.84% South Africa

Spur Steak Ranches





Total Shares563


Brand Overview

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

880,000K

890,000K

900,000K

910,000K

920,000K

930,000K

940,000K

950,000K

960,000K


New Fans43,799

Engagement


250

500

750

1,000

Spur Steak Ranches had an average engagement score of 433 and a highest of 863.

Community AnalysisSpur Steak Ranches fans are mostly Young, Female and Attached.

Spur Steak Ranches fans are largely from South Africa followed by United States.

Fan Demographics Distribution of Fans

33%

67%

male female

Below 2121-3031-4041-5051-60

Over 60

0% 10% 20% 30% 40% 50% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0% 5% 10%15%20%25%30%

South AfricaUnited States

United KingdomZimbabwe

NamibiaBotswanaAustraliaLesotho

MauritiusBulgaria

0K

200,000

K

400,00

0K

600,0

00K

800,0

00K

1,000

,000K

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov11

-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

1

2

3


yTasteForLife 5

chance 3

Full Tummy Fund 3

MondayBurger Ts&Cs 2

ForReals 2

31%

69%


33%

67%


Brand Posts - EngagementSpur Steak Ranches responded to 4 conversations generated by the 13 Posts they published.

Spur Steak Ranches receives more positive than negative vibes from comments on their Posts.



03-NOV-16, THU 6:00AM

Stand a chance to WIN a Spur hoverboard – #ForReals #EnoughSaid! Check it out here and get in store: ..

NO IMAGE

ENGMT.


SENTIMENT


18-NOV-16, FRI 1:00AM

Grab a Hunter’s Dry or Gold at Spur for only R19.90 and stand a chance to WIN JBL EXTREME speakers – ..

NO IMAGE

11-NOV-16, FRI 1:00AM

Now here’s a clown not to be afraid of. Share if you remember #ChicoTheClown ???? #TasteForLife

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT


ENGMT.


SENTIMENT


NO IMAGE

NO IMAGE

NO IMAGE






Photos

Videos

Plain Text

Links

Polls

0 100 200 300 400 500 600 700

0 1 2 3 4 5 6 7 8


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 100 200 300 400 500 600 700 800 900 1,000

0 1 2 3 4 5 6


Engagement Score

Number of Posts

Top Keywords Used

Frequency

Spur Steak Ranches

33

food 12family 11staff 11manager 10

User Posts

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

2

4

6

8

10


Spur Steak Ranches responded to 55 conversations generated by the 142 Posts fans published.

Spur Steak Ranches appears to participate more when Fan conversations have greater positive vibes than negative.



39%

61%


39%

9%

52%




#TasteForLife

#MondayBurger

#SpurGoggles

0 50 100 150 200 250 300 350

0 1 2 3 4 5 6 7 8 9


Engagement Score

Number of Posts

#TasteForLife

#MondayBurger

#SpurGoggles

0 100 200 300 400 500 600 700 800 900

0 2 4 6 8 10 12 14


Engagement Score

Number of Posts

Analysis of Wimpy South Africa Facebook PageNov 01, 2016 - Nov 30, 2016

Brand Overview


179,358 4,634 2.65% South Africa

Wimpy South Africa





Total Shares1,943


Brand Overview

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

172,000K

173,000K

174,000K

175,000K

176,000K

177,000K

178,000K

179,000K

180,000K


New Fans4,634

Engagement


250

500

750

1,000

Wimpy South Africa had an average engagement score of 616 and a highest of 933.

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov11

-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

1

2

3

4

5

6


ychance 14

pair 13

South African holiday13

grabs 12

big 12

56%

44%


38%

63%


Brand Posts - EngagementWimpy South Africa responded to 29 conversations generated by the 52 Posts they published.

Wimpy South Africa receives more positive than negative vibes from comments on their Posts.



18-NOV-16, FRI 1:47AM

2 Eggs, 3 rashers of back bacon, toast and a full portion of chips… If only everyday could start lik ..

NO IMAGE

ENGMT.


SENTIMENT


23-NOV-16, WED 1:11AM

It’s #BlackFriday Time. For one day only! Buy one Cheese & Bacon Burger with chips for only R64.90 & ..

NO IMAGE

25-NOV-16, FRI 3:00AM

All the shopping making you hangry? Stop by and enjoy a #BlackFriday timeout with us and our #Buy1Ge ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT

995 960 444 515 Positive

ENGMT.


SENTIMENT


NO IMAGE

NO IMAGE

NO IMAGE






Links

Photos

Videos

Plain Text

Polls

0 100 200 300 400 500 600 700 800

0 5 10 15 20 25 30 35 40 45 50


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 100 200 300 400 500 600 700 800 900

0 2 4 6 8 10 12 14


Engagement Score

Number of Posts

Top Keywords Used

Frequency

SummerLikeAChamp

49

Wimpy 35service 14time 12Black Friday special

12

User Posts

1-Nov

3-Nov

5-Nov

7-Nov

9-Nov

11-Nov

13-Nov

15-Nov

17-Nov

19-Nov

21-Nov

23-Nov

25-Nov

27-Nov

29-Nov

0

2

4

6

8

10

12

14

16


Wimpy South Africa responded to 43 conversations generated by the 163 Posts fans published.

Wimpy South Africa appears to participate more when Fan conversations have greater negative vibes than positive.



26%

74%


8%

14%

77%




#MaxSteelSA

#BlackFriday

#SummerLikeAChamp

0 2 4 6 8 10 12 14 16 18


Engagement Score

Number of Posts

#MaxSteelSA

#BlackFriday

#SummerLikeAChamp

0 5 10 15 20 25


Engagement Score

Number of Posts

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Top 10 Retail Food Restaurants on Facebook in South Africa - November 2016

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Transcript of Top 10 Retail Food Restaurants on Facebook in South Africa - November 2016