Top 10 Questions to Ask When

Optimizing Your App For Mobile

Question 1: Is optimizing really worth my time?

To compete today, mobile can no longer be a secondary consideration.Over 50% of traffic to retail web apps come from mobile devices (but only around

30% of sales).

Over 60% of digital media consumptions occurs on mobile devices.85% of users expect browser-based apps to load about as fast as

desktops apps.

Question 2: What are my options, and

what are the costs?

Responsive web design (RWD) A separate mobile site (an "m.dot" site)An adaptive approach that mixes responsive designwith server-side components (adaptive web design)

Question 3: Can I make my existing

website responsive to mobile?

Not really. User expectations for mobile experiences no longer allow for the "easy option" of simplytweaking a current desktop app to display better on mobile. Whether you choose a separate mobilesite, or a responsive option, you will have to build new or re-build your existing application.

Question 4: Should I do it myself,

or should I delegate?It depends on your organizations resources and mobile technologies are developing and changing

so quickly that a high level of expertise is required to ensure that your brand is not behind the times.

Mobile optimization can be very time consuming. If you have a smaller business, it may be best tohire outside the company to avoid strain on your resources.

Question 5: What are the must-have features

for a mobile site?

Click-to-Call Phone Number - If your business number is located on your mobile site,allow the user to call by clicking that number.Easy Usability - Make the user's shopping experience as simple as possible with easyto understand icons and a clear path to the purchase.User Feedback - Allow a place where your visitors can leave feedback. This allows youto learn how to improve your application for your users over time.Social Integration - Another best practice to incorporate social sharing icons on amobile application.

Must-Have Features

Question 6: What are the common mistakes I

should avoid?

The most common mistake is not testing your mobile sites.

Question 7: What are the common mistakes I

should avoid?

According to Yottaa, 74% of mobile visitors will abandon a mobile site that takes longer thanfive seconds to load.

There are thousands of combinations of device, screen size, operating system version, andbrowser. It's not enough to test using your own phone or your coworkers'. In order to understandwhether your web application works well for all users, you'll need a full-scale testing regimen.

Question 8: How can I test my mobile site?

Mobile Testing

Mobile Emulating

Using mobile testing programs like "Gomez Testing" or "MobiReady" allows you to see if yourwebsite is ready to be displayed on a mobile site.

Utilizing mobile emulators like "GoMoMeter" or "iPhone Tester" allows you to see what yourmobile page will look like on a variety of devices.

Question 9: How do I integrate social media?

A best practice with mobile social sharing is to limit the amount of buttons to about two orthree. Too many social icons is they can add dozens of requests to the page, dragging down

performance.

Also, if they include sharing numbers, they are also exposed to risk because that informationis called from third party locations, and can hurt performance if there are issues with those

locations.

SOCIAL SHARING

Question 10: What is the best way to track

my mobile site's progress?

The most popular free option is Google Analytics.

This tool, featuring a number of powerful mobile analytic tools, allows you to see how manyvisitors have come to your site, the type of device they came from, and how often they have

visited.

Question 10: Should I just hire a

contractor?

A contractor can be a good option, but they can bea bit more expensive than an online tool. Using acontractor can also mean having less creativecontrol over the application.

One advantage to hiring a contractor is that theyare not paid a salary. This can end up saving youmoney utilizing their services. However, knowtheir rates can vary greatly from one another.

Thank you for reading!

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