Top 10 online kids’ behavioral trends revealed

Lessons from Chimpoo.com, a games2win property

Chimpoo is a virtual word where kids own a fun monkey

Breakup of Chimpoo users

Age %

Below 5 1

5 yrs - 7 yrs 9

8yrs - 10 yrs 39

11 yrs - 13 yrs 33

13 and Above 18

Country %

United States 38

Canada 8

United Kingdom 6

India 6

ROW 42

Gender %

Girls 75

Boys 25

Total Users: 851,505

Kids love to chat

• For Child Protection, Chimpoo.com had “canned” chat – kids could choose from a preset selection of chats and phrases.

• Kids demanded free chat, we gave them free chat*

• Visits shot up and time spent went up from 8:11 minutes to 11:33 minutes per user session.

Kids love to chat

Notes: *the Chimpoo version of free chat is unique – moderators check 24 X 7 X 365 every single chat that is transmitted. Only after they approve, does the chat enter the system.

Kids love humor

Kids love humor

• Watching Chimpoo Toons is the second most popular activity on the site after games.

• The most popular toon is the one where Miss Chimpoo wins a Miss Universe award and cries and cries till she nearly drowns in her tears.

• The comedy nature of the animations no doubt added to the success, but the sarcastic twist in the tale was not lost on kids.

Kids love exaggeration

Kids love exaggeration

• To make kids a part of Chimpoo, we run the Rich and Famous contests where they have to draw on a topic

• The best entries are featured on Chimpoo besides winning virtual currency

• The Chimpoo GaGa contest we did was a huge hit

Kids love surprises

Kids love surprises

• Christmas Tree was placed on one of the lands• Kids had to place their chimpoo next to the tree• They were asked to close their eyes and make a

wish and click on the tree• The tree showered virtual currency as surprise

gift• Has been one of the best promotions ever

Kids love fantasy

Kids love fantasy

• When Prince William got married to Kate, we released the royal wedding outfits for sale on Chimpoo

• Overnight, Chimpoos were prancing around the world wearing the Bridal outfit

• What we realized in hindsight is that every girl wants to be a princess.

Kids love to flaunt

Outfits Props

Kids love to flaunt

• Kids can personalize their avatars and houses by buying outfits and props

• Outfits can be seen by other chimpoos as they travel across lands

• Props can only be seen by friends who visit your house

• Outfits outsell props 3:1

Kids respect authority

Kids respect authority

Q. How do you tell a kid that her chat is the process of being moderated for her safety?

A. You tell her that a Chimpoo policewoman is checking it

Result: Only 2% of chat is rejected by moderators

Kids are impatient

Kids are impatient

• Kids buy virtual assets from a catalogue which is designed like a scrap book

• Kids rarely go beyond the first 3 pages of the catalogue

Facebook login doesn’t work

Only 3% of Chimpoo users use Facebook Login

Pester Power works

Pester Power works

• Kids don’t have wallets, they pester their parents (95% moms) for Chimpoo subscriptions.

• Parents rarely agree right away; they procrastinate, delay and just hope that kids will forget.

• But kids rarely forget and keep pestering till the parent finally succumbs and ‘gives-in’.

• We measured the number of times kids from different countries visit the site till they become paying members.

• We call it the ‘Give In’ moment – that exact moment when kids win and parents give up.

But differently in different countries

Country of visitor Number of visits by the child to chimpoo.com before the Parent paid

United Kingdom 8

United States 13

France 21Thailand 48

India 61Global Average 13

• The Global average is 13 visits, which means that it’s not really easy to convince your parents to buy anything for you at the snap of a finger.

• Kids in the UK need to work the least (8 visits), kids in the USA (13 visits) are almost at par with the world – but it’s the kids in India (61 visits), for instance, who really have to work hard!

What do Kids think of Chimpoo?

“C-cuteH-honestI-intelegentM-modestP-politeO-obviousO-obidiantThat’s why CHIMPOO”

Chimpoo user - Chumpdale

Chimpoo is a reflection of its users

On an average, Chimpoo.com gets 15,000 visitors a day

Our audience is girls centric, between the ages of 8-11, with pre-dominant traffic from Canada, USA, UK and Europe!

A little more about Chimpoo.com

On the lands, Chimpoos play from over 34 games &earn coins

Using these coins, Chimpoos can then buyvirtual clothes and other fun stuff!

Chimpoos own lots of interesting houses!

Candy Palace

Let’s Partner!

Raj Menon - LinkedIn ProfileDirector – Businessraj@games2win.com