Business Owners Make With Their Websites

(And What To Do About It)

Top 10 Mistakes

Who Is In Charge Of Your Website?

Mistake # 1

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Common Misperception: “We Can’t Grow Our Business Online.”

Mistake # 2

“I Don’t Know Who Is Visiting My Website & What They’re Doing There.”

Mistake # 3

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“What Is My Opportunity Online?”

Funnel: Searches > Visitors > Leads

Mistake # 4

https://adwords.google.com/select/KeywordToolExternal

“My Company Name Is At The Top Of Search Engines. I Must Be Successful!”

Mistake # 5

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“Our Website Is A Great Brochure.”

Mistake # 6

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“I Can’t Find Your Phone Number!”

Mistake # 7

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Have You Given Me A Reason To Call?

Mistake # 8

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“Shouldn’t I Just Automatically Be On The Pin Maps?”

Mistake # 9

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Don’t Set It And Forget It.

Mistake # 10

Resources In This Presentation

• Search Statistics: http://searchenginewatch.com/3634922• Google Keyword Research Tool: https://adwords.google.com/select/KeywordToolExternal• Pin Map Accounts

– www.google.com/local/add– http://listings.local.yahoo.com/– https://ssl.bing.com/listings

• Verify Data With Information Providers– http://webapp.localeze.com/bizreg/add.aspx– http://list.infousa.com– http://www.insiderpages.com/– http://www.merchantcircle.com– http://www.universalbusinesslisting.org/ ($30)

• Review Sites– Yelp: www.yelp.com– Kudzu: www.kudzu.com– Judy's book: http://www.judysbook.com/– Intuit: http://business.intuit.com/directory– TrueLocal: http://www.truelocal.com/listabusiness.aspx– Local.com: http://register.local.com/– AOL Local: http://dbupdate.infousa.com/dbupdate/– YP.com http://www.ypcorp.com/products.php– MOJO Pages: http://www.mojopages.com/– Yellow Bot: https://login.yellowbot.com/login