Top 10 List
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![Page 1: Top 10 List](https://reader035.fdocuments.net/reader035/viewer/2022081413/546d86f9af7959e2148b4af8/html5/thumbnails/1.jpg)
TOP 10 THINGS
I LEARNED IN PUBLICATIONS
Ashley Renfroe
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HAVING CONNECTIONS
o Connections are always good to have
o Make relationships with professors or other professionals you come into contact witho It could really benefit
you in the future
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GROUPWORK
o Working with groups is pretty much inevitable in PRo Getting along with your co-workers is keyo Good relationships can get you ahead
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C.R.A.P.
o Contrast, Reptition, Alignment, Proximityo When designing keep these aspects in mindo You don’t even realize how important they are until you learn about themo www.lifehack.org/articles/ communication/design-better-with-crap.html
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SEGMENTING PUBLICS
o You will always hear about your target audienceo These audiences can be broken down into segments:
o Generationso Life Stageso Social classeso Educationo Gendero National Origin
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DESIGN PROGRAMS: ADOBE
o Designing is incorporated into PR work
o Brochureso Flyerso Logos
o These programs definitely take some practice, but so worth it once you get hang of it
o InDesigno PhotoShopo Illustrator
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LOGOTYPES
o Companies can be recognized by their logoso Make sure they are memorable and stand out o The first letter of the logo can be memorable
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WRITING!!!
o While we didn’t do much writing in this class it is still extremely important in PRo The writing for our brochure, while mostly short still a big part of the publication!
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PRINTING SPECIFICATIONS
o Who knew there were so many different types of paper?o From size, type, brand, weight, etc.o It is important to know these things when going into a print shopo You are the one that needs to know what is needed and wanted by the client, not the print shop workers
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TYPOGRAPHY
o The art or process of printing with typeo Certain types of fonts are easier to reado Styles of fonts should be used sparingly
o Sometimes less is moreo The font can give something a certain feelo Be aware of the fonts you choose!!!
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PHOTOGRAPHY
o There will be times when you will have to forget about a photographer and have to take pictures yourselfo Knowing how to take good photographs is a good skill to have