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TOP 10 LEADING CERTIFICATIONS FOR YOUR TEAM

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INDEX

2

Google AdWords01

02

03

04

HubSpot Content Marketing

Google Analytics

Facebook Certified Digital Marketing Associate

05

06

Facebook Certified Community Manager

SEMRush SEO Toolkit Course

GetResponse Marketing Automation Certification 07

HubSpot Email Marketing Course08

Instagram Course09

CMI University Course10

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GOOGLE ADWORDS

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YOU CANNOT DEPLOY DIGITAL ADS WITHOUT UNDERSTANDING ADWORDS

Why

:

• Digital advertising is more than placing a banner ad on a website.

• Since Google is a major platform for any digital ad campaign, it is important that you understand its functionalities and features.

Wh

at t

o e

xpec

t:

• While there are several courses to understand Google Adwords, this is the official certification from Google.

The

big

lear

nin

g: • How to optimize your campaigns for maximum ROI C

ost

:

• Free

Google AdWords certification is ideal if you have a new team member/fresher leading your digital advertising efforts since it is offered in a simple and easy manner

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HUBSPOT CONTENT MARKETING

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DEVELOP YOUR CONTENT MARKETING SKILLSW

hy:

• Content Marketing is an essential skill if you want to succeed at digital marketing.

• You need to know how to build a guest blogging strategy as well how to promote your content.

Wh

at t

o e

xpe

ct:

• The HubSpot Content Marketing Certification includes 12 courses, helping you build a strong content marketing foundation.

• It also teaches you how to create an exceptional content catalog. Th

e b

ig le

arn

ing:

• What makes HubSpot unique is it helps you understand the value of storytelling and how to build a content creation framework properly.

Co

st:

• Free

Even if you are just starting with digital marketing and only focused on sales, content marketing is a critical element

Use HP’s guide to build contentRegister for HP’s Content Syndication Program

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GOOGLE ANALYTICS

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UNDERSTAND WHAT WORKS FOR YOUR WEBSITE

Why

:

• If you have a website, you need a team member who is trained and certified in Google Analytics

Wh

at t

o e

xpec

t:

•The tool gives you clear insights into various aspects that impact your website traffic, your audience preferences, and how you can drive more users and conversions Th

e b

ig le

arn

ing:

•While the tool is free, it makes sense to take an exam and get certified, so you know where you stand in terms of your Analytics knowledge

Co

st:

•Free

Google recommends you take the exam to ensure you know the finer workings of the tool which you may not have explored on a day-to-day-basis.

Find other Analytics Tools on HP’s Tool Finder

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FACEBOOK CERTIFIED DIGITAL MARKETING ASSOCIATE

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SOCIAL MEDIA CAN BE SERIOUS BUSINESS W

hy:

• Facebook and Instagram marketing can get more complex than it sounds

• Not only do these platforms launch new features all the time, audience behaviour, algorithms, and technology too keep changing the equation W

hat

to

exp

ect

:

• An entry-level course and certification, the Facebook Certified Digital Marketing Associate brings your team members up to speed with platform and its marketing fundamentals, including managing ad campaigns

The

big

lear

nin

g:

• How to leverage social media basis your business and marketing goals

Co

st: • Can vary basis country

but is in the range of USD 50

A recommended certification for anyone managing your social media for your business

Check out HP’s Social Media Handle Finder toco-create your social content strategy

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FACEBOOK CERTIFIED COMMUNITY MANAGER

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LEARN HOW TO BUILD A COMMUNITYW

hy: • At some point in your

social media marketing journey, you will want to build a community.

• This will become increasingly important as users get more control over what ads they see, and instead prefer to engage in relevant conversations with like-minded communities

Wh

at t

o e

xpec

t:

• The Facebook Certified Community Manager is a quick deep dive into unlocking the social community advantage to create business impact

The

big

lear

nin

g: • Learn the difference between selling offerings and building a community on social media

Co

st: • The cost will vary

depending on your country

This is especially recommended if you have been restricting your Facebook usage to running ads

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SEMRUSH SEOTOOLKIT COURSE

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EVEN IF YOU OUTSOURCE SEO, IT IS IMPORTANT YOU UNDERSTAND IT

Why

: • A simple concept, SEO can be an exhaustive exercise and it is likely that you want to outsource it.

• However, it is important that you/your team understands the basics so you can drive your goals and have a point of view in discussions

Wh

at t

o e

xpe

ct: • The SEMRush SEO

Toolkit Course is ideal because it covers everything in detail, is an interactive module, and takes only three hours!

The

big

lear

nin

g: • Learn everything you need to know to enter technical discussions with your agency/vendor about meeting your goals

Co

st: • Free

You need to understand SEO so you can have your PoV in discussions + be the bridge between your SEO , development, UX and content teams.

Check out HP’s SEO Software Finder

HP Confidential15

GET RESPONSE MARKETING AUTOMATION CERTIFICATION

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NURTURE YOUR AUDIENCES SMARTLY WITH AUTOMATION

Why

: • Automation is an extremely effective approach that can be overwhelming at the start

Wh

at t

o e

xpec

t: • Lucid understanding when you have 7 teachers taking you through the various aspects in an interactive manner

• The GetResponseMarketing Automation Certification course is self-paced and the certification is valid for a lifetime Th

e b

ig le

arn

ing: • In just 3 hours, you will

learn how to automate your campaigns, create workflows, and link your automation to ROI

Co

st: • USD 199

Automation is a brilliant plug-and-play technique for busy business owners and small business owners too!

Get to know many Marketing Automation Tools that can help you achieve your goals.

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HUBSPOT EMAIL MARKETING COURSE

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EMAIL REMAINS ONE OF THE MOST EFFECTIVE FORMS OF MARKETING AND

CONVERSION

Why

: • Unfortunately, email marketing often gets overlooked in all the buzz around newer forms of digital marketing

• As a direct communication channel, it remains highly effective when done right W

hat

to

exp

ect: • The HubSpot Email

Marketing Course includes fundamentals and best practices around topics such as audience segmentation, creating a high-performing email, and lead nurturing

The

big

lear

nin

g: • In 3 hours, you’ll go home with everything about building an email marketing strategy that delivers on business goals

Co

st: • Free

Even if you have been having an email marketing strategy, it will pay off to test your skills and update them

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INSTAGRAM COURSE

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THERE IS MORE TO INSTAGRAM THAN PRETTY PICTURES

Why

: • Instagram often gets limited to being seen as a highly visual platform

• However, there is a lot more that goes into building a successful Instagram profile W

hat

to

exp

ect: • The Facebook Blueprint Instagram Advertisingprogram is your guide to learning about various campaign objectives, ad formats, and engagement possibilities

The

big

lear

nin

g: • Discover why Instagram isn’t a one-size-fits-all strategy and how different audiences interact basis their preferences

Co

st: • Free

Since Instagram is constantly evolving as a platform, we recommend you take this certification on an annual basis to stay updated

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CMI UNIVERSITY COURSE

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CONTENT MARKETING CAN TRANSFORM THE WAY YOU CONDUCT BUSINESS

Why

: •A certification awarded at the end of a 12-month course, it is an effective way to transform your content and digital marketing effectiveness

Wh

at t

o e

xpe

ct: •This certification is

for intermediate to advanced professionals

The

big

lear

nin

g: •Delivered by industry stalwarts and preferred by several Fortune 100 Companies, it is a course you would do well to invest in if you prefer to be a game changer in the industry

Co

st: •USD 995

Make sure the candidate you register for the course has spent adequate time exploring Content Marketing Institute’s content as a pre-read to the course

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THANK YOU

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