Top 10 Important SEO Guides for

Marketers

In today’s competitive market, investing in organic Search Engine

Optimization (SEO)is very important and you need to have an SEO

strategy in place, if you are interested in succeeding in terms of online

marketing.

Search engines serve millions of users per day looking for answers to

their questions or for solutions to their problems.

SEO is one of the single most important components of any

organization’s branding efforts and online presence. If you have a web

site, blog or online store, SEO can help your business grow and meet

the business objectives.

Search Engine Optimization (SEO) increases the amount of visitors to a

site by getting a high rank in the search engine results page. It ensures

the accessibility of the site and improves the chances that the site will

be found by the search engine.

For different search engines, different factors are important and to

conquer more than one of them is really a hard nut to crack unless you

optimize carefully.

Thus without understanding all the aspects of SEO, it is difficult to drive

traffic to your site. To help you out, there are some guides which will

give you a clear idea about how to approach search engine

optimization.

1. Search Engine Optimization Starter Guide-Google

This guide was initially created to help teams within Google. However,

later it was considered useful to webmasters that are new to the topic

of search engine optimization and also want to improve their sites’

interaction with users as well as search engine. The guide will help you

understand the best practices to make it easier for the search engine to

understand your content. Download this guide.

2. SEO: The Free Beginners Guide from Moz

This guide gives you an insightful knowledge of the most effective

practices of search engine optimization. This guide presents

comprehensive information on SEO. It is an in-depth tutorial on all the

aspects of search engine optimization. It shows the fundamental

strategies which are going turn your website into a search engine

friendly one. Check out this guide here.

3. The SEO Guide to Getting Started with Google Webmaster Tools

John E Lincoln, in this guide, says that webmaster tools is a powerful

confederate but in the wrong hand, it may create problem for your

search engine optimization. The guide tells you how to utilize

webmaster tools fully. Learn more.

4. The Advanced Guide to SEO- Quick Sprout

Neil Patel and Sujan Patel give their reader the most extensive and in-

depth guidelines. On advanced SEO techniques. All the tactics and

immediately actionable things are incorporated in this guide to help

you improve the rankings, performance and traffic of your website.

Those who have read the previous guides by the same writers and still

want to enhance their knowledge on SEO can find this guide really

useful. Check this out here.

5. The Guide for Marketplaces and eCommerce Site

This guide is here to give you some tips to face the challenges

marketplaces and ecommerce sites, which have list of item and

products. In the beginning of the guide, Eran Galperin has defined all

the important terms used in the article to maintain clarity. Although, it

is abroad area he has tried to focus on the parts which are which are

the features of their site. To read this guide, click here.

6. The Complete Beginners Guide to SEO-Buffer Blog

This guide tells us what SEO is, how it works, what factors affect the

search, and the kind of changes we can make to improve our search

engine optimization. This guide is going to help you in understanding

the pros and cons of SEO. Check out this guide.

7. Learning SEO from The Experts

This eBook amalgamates the experts’ observations on best ideas and

practices on SEO. The guide emphasizes the fact that the consumer

searching landscape has changed and today search engine is the best

resource for people who are looking for a product or service.

Traditional search methods are replaced by Search Engine. Thus it is

important to change the way your company gets found and this book

with the help of the experts in this field promises to do so. To download

the book, click here.

8. The Definitive Guide to SEO in 2014-Forbes

In this guide, the author discusses the best practices related to SEO

industry. The topics covered in this article, are keyword search, on-page

SEO, mobile SEO, Google Authorship, link-building and content

strategy. Check out the guide.

9. The Bloggers Guide to SEO- by Aaron and Giovanna Wall

This guide tells you how to do SEO for a blog. It is available in several

languages and you have the liberty to choose yours while reading this

article. It tells you how blog SEO is different from SEO for other

websites and other topics related to the field, such as, writing clear and

compelling headlines, optimizing site structure, web analytics,

etc. Learn more.

10. The Inbound Marketers Guide to SEO and PPC- Marketo

This guide says that to uplift your placement within search engine

requires an amalgamated knowledge of math, art, science and

creativity. To acquire the inbound traffic to your site you need SEO and

Pay-Per-Click (PPC) campaigns. This guide will tell you how to optimize

your SEO and PPC for inbound marketing. Download the guide.

The beginners might find SEO difficult and find it hard when it comes to

uplift their site’s ranking. They must know all the nuances of search

engines, and the guides suggested above are meant for them. The

observations and suggestions from the experts are really useful to

achieve best SEO ranking.

What’s your take on these SEO guides discussed here?

Will referencing these resources help you drive customers to your

business?

You can also take help from an Inbound Marketing Agency to

implement SEO for your business.

If we missed including something that you think is crucial? Leave your

comments or questions in the box below!

Image source: marketingexchange