Tools used for Growth Hacking
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Transcript of Tools used for Growth Hacking
GROWTH HACKING1. Product Analysis!
• Conversion Analysis!• Heat Maps & Live Interaction!• Landing Page!• A/B Testing!
2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools
#growthhackingLATAM
GROWTH HACKING8. Acquisition Tools!
• Paid Marketing!• SEM!• Display!• Redirecting!• Content!• SEO!• Social!• Exit Intent!
9. Sales Tracking!10. Retention!11. Growth Hack Examples!12. Case Study
#growthhackingLATAM
GROWTH HACKING1. Product Analysis!
• Conversion Analysis !• Heat Maps & Live Interaction!• Landing Page!• A/B Testing!
2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools
#growthhackingLATAM
CONVERSION ANALYSIS: MIXPANELFeatures!
Conversion Analysis!Individual Customer Analysis!Retention Analysis!Notifications!Surveys!A/B Testing
#growthhackingLATAM
CONVERSION ANALYSIS: APSALARFeatures!
Cohort Analysis/ Funnel Analysis!Redirecting Measurement!Strong Support!Integration with other platforms
#growthhackingLATAM
APSALAR: PRICING
#growthhackingLATAM
Plan Pricing
Basic FREE
Business $999/month
Professional $1999/month
Enterprise CONTACT
GROWTH HACKING1. Product Analysis!
• Conversion Analysis!• Heat Maps & Live Interaction!• Landing Page!• A/B Testing!
2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools
#growthhackingLATAM
GROWTH HACKING1. Product Analysis!
• Conversion Analysis!• Heat Maps & Live Interaction!• Landing Page!• A/B Testing!
2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools
#growthhackingLATAM
GROWTH HACKING1. Product Analysis!
• Conversion Analysis!• Heat Maps & Live Interaction!• Landing Page!• A/B Testing!
2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools
#growthhackingLATAM
A/B TESTING: GOOGLE CONTENT EXPERIMENTS
#growthhackingLATAM
1. Choose Objective!2. Identify Original & Variation of pages!3. Add Experiment Code to Original Page!4. Review & Launch Experiment
GROWTH HACKING1. Product Analysis!
• Conversion Analysis!• Heat Maps & Live Interaction!• Landing Page!• A/B Testing!
2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools
#growthhackingLATAM
WEBSITE BEHAVIOR: GOOGLE ANALYTICS
#growthhackingLATAM
Tracking:!Funnel Analysis | Page Depth Analysis!Bounce Rate, Time Spent, Exit Rates!Demographic Information!E-commerce Conversion Rates!Source, Medium & Channel Analysis
GROWTH HACKING1. Product Analysis!
• Conversion Analysis!• Heat Maps & Live Interaction!• Landing Page!• A/B Testing!
2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools
#growthhackingLATAM
GROWTH HACKING1. Product Analysis!
• Conversion Analysis!• Heat Maps & Live Interaction!• Landing Page!• A/B Testing!
2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools
#growthhackingLATAM
GROWTH HACKING1. Product Analysis!
• Conversion Analysis!• Heat Maps & Live Interaction!• Landing Page!• A/B Testing!
2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools
#growthhackingLATAM
GROWTH HACKING1. Product Analysis!
• Conversion Analysis!• Heat Maps & Live Interaction!• Landing Page!• A/B Testing!
2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools
#growthhackingLATAM
GROWTH HACKING1. Product Analysis!
• Conversion Analysis!• Heat Maps & Live Interaction!• Landing Page!• A/B Testing!
2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools
#growthhackingLATAM
GROWTH HACKING8. Acquisition Tools!
SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!
9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples!12. Case Study
#growthhackingLATAM
GROWTH HACKING8. Acquisition Tools!
SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!
9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples!12. Case Study
#growthhackingLATAM
GROWTH HACKING8. Acquisition Tools!
SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!
9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples
#growthhackingLATAM
GROWTH HACKING8. Acquisition Tools!
SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!
9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples!12. Case Study
#growthhackingLATAM
GROWTH HACKING8. Acquisition Tools!
SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!
9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples !12. Case Study
#growthhackingLATAM
GROWTH HACKING8. Acquisition Tools!
SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!
9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples!12. Case Study
#growthhackingLATAM
GROWTH HACKING8. Acquisition Tools!
SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!
9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples !12. Case Study
#growthhackingLATAM
GROWTH HACKING8. Acquisition Tools!
SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!
9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples!12. Case Study
#growthhackingLATAM
!Drip Campaigns!!• Create great content • Educate crowd • Explain what to expect
EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE
A/B Test: Overlay MessagingBounce Exchange: Home Page (Exit Intent)
+13% conversion for 65,000 Tutorials
GROWTH HACKING8. Acquisition Tools!
SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!
9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples!12. Case Study
#growthhackingLATAM
CASE STUDY: EXAMPLE• What is Skillfeed? • Competitor Analysis • Defined Business Model, OKR’s & Metrics • Defined Funnel • User Personas • Tools Used • Analyzed Data 1. Top 25 countries conversion rates 2. Exit Reasons 3. Video Viewing Data 4. Demographic & Interest 5. Marketing Channel Data 6. Content consumed within platform 7. Churn, LTV, Net Adds, Annual v/s Monthly 8. Email Open Rates & Conversions
!• Experiments Run
#growthhackingLATAM
CASE STUDY: EXAMPLE• How can we differentiate ourselves from our competitors? !
• What kind of customers would you concentrate on? !
• Build the funnel, what metric would you concentrate on? !
• How can we reduce churn? (See Exit Reasons) !
• How would you reach your revenue goal ? !
• How would you improve retention and then life time value? !
• What kind of tests would you run? !
• How can we improve our referrals?#growthhackingLATAM
SKILLFEED: FUNNEL ANALYSIS
ACQUISITION (Email Address)
ACTIVATION (Free Trials)
RETENTION (Retained Paid Users)
REFERRAL (# of people being referred)
REVENUE !(Monthly/Annual)
#growthhackingLATAM
CASE STUDY: DEFINED METRICS
Annual Revenue (SAAS) = Function {} !
• Browse Accounts (Give email but not credit card) • Free Trials (Credit card) • Existing Paying Customers (Ec) • New Paying Customers (Nc) • Net Adds • Churn (C) • Life Time Value
#growthhackingLATAM
CASE STUDY: ANALYZED DATA
Analyzed Data: !!
1. Top 25 countries conversion rates 2. Exit Reasons 3. Video Viewing Data 4. Demographic & Interest 5. Marketing Channel Data 6. Content consumed within platform 7. Churn, LTV, Net Adds, Annual v/s Monthly 8. Email Open Rates & Conversions
#growthhackingLATAM
CASE STUDY: EXPERIMENTS RUN
• Churn: Extending Free Trial (7 days v/s 30 days v/s 60 days)!!
• Activation: Activating browse account users!!
• Acquisition: New Marketing Channels (Content, Twitter, FB)!!
• Acquisition: Exit Intent (A/B Testing)!!
• Acquisition: Old Design v/s New Design!!
• Acquisition: Cross Promotion With Other Products
#growthhackingLATAM
CASE STUDY: EXPERIMENTS RUN
• Retention (Better User Ex): Creating New Taxonomy!!
• Retention: Making Product More Goal Oriented (Emails)!!
• Retention: Improving Curation of Videos!!
• Acquisition: Selling Through Instructors!!
• Acquisition: $1 for 60 days Free Trial
#growthhackingLATAM