Tools for Website Effectiveness
description
Transcript of Tools for Website Effectiveness
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Tools for Website Effectiveness
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What is your site producing?
• Sales• PR• Expanding client base• Brand awareness• Feedback
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Influencing Tools
• Polls
• Banners
• Search rules, tags, and keywords
Analytical Tools
• Behavior tracking
• SEO
• Ad campaigns
• Search queries
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External Search
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Internal Search
Passive:Analysis queries for any time periodSee links followed from resultsBuild charts or export data for analysis
Active: Prioritize result sourcesAdjust tags and keywords
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Polls• Poll channels• Various answer types• Limit by: dates, site, user
groups, session, IP address, cookie, time period
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Banners
Banner types Contracts (preset limits)Dates of campaignTime of day settingsReturn or new visitors
Limitations by: number of views number of clicks pages user type user location
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Web Analytics: Data Collection
• Page popularity• Search engine hits• Search phrases• Entry points• Exit points• Site paths
• Country• City• Banner clicks• Orders• Referring sites• Event logs
and much more
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External Advertising Campaigns
• Referring site• Entry, exit• CPC• Cost per session• Total events
• ROI• Total cost• Revenue• Daily v. Total
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SEO (onsite)• Manage metadata (page, product, article, etc.)• Browser window title settings• Set heading styles (H1, H2, etc.)• User friendly URLs (real product names)• Manage Google Sitemaps
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SEO
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Bitrix, Inc. • Privately owned, founded in 1998
• Base: Alexandria, Virginia• Offices: Russia (sales + R&D), Ukraine (sales).• 90+ staff• 50,000 + installs• 5,000+ partners worldwide
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Customers
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Bitrix Site Manager Homepage: http://www.bitrixsoft.com/products/intranet/
Download the newest 90-day trial:http://www.bitrixsoft.com/products/intranet/demo.php
Online demo:http://www.bitrixsoft.com/download/intranet/index.php