Reporting Basics ( Cooking.. Reports … with Chuck ) An ACEware Webinar.
Tools and Strategies… For Growing your Enrollments · Tools and Strategies ... (how ACEware can...
Transcript of Tools and Strategies… For Growing your Enrollments · Tools and Strategies ... (how ACEware can...
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Tools and Strategies….... For Growing your Enrollments
Chuck Havlicek
ACEware Systems, Inc.
Nicki Toizer Mt. Airy Learning Tree
Maxie Flores University of Texas –El Paso
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UTEP ppp.utep.edu
The Office of Professional and Public Programs (P3) is a unique learning agent within The University of Texas at El Paso. Its mission is to provide high quality continuing education. This includes non-traditional academic and lifelong learning opportunities for professional development, personal enrichment, and academic growth. It fosters and supports the larger University mission to serve as a gateway to an improved quality of life for people of the Paso del Norte Region.
• 8,163 annual enrollments • 1,285 courses annually • 5,206 “Noses” (non duplicated head count) • 47.9 % of registrations on line (ACEweb) • 11 FTE • 23 Years as an ACEware Customer
Maxie Flores [email protected]
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UTEP ppp.utep.edu
Maxie to the Max (enrollment tips) 1) Discount Days 2) Social Media (LinkedIn, FB, Instagram, Twitter)
3) Mass Emails 4) Consistent Look and Feel
Maxie Flores [email protected]
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Sneak Peek Spring Appreciation
January 2 – 31, 2018
2018 - $137,622.01; 737 enrollments; 591 non duplicate
Jan 9 – 25, 2017 2017 - $93,861.16; 682 enrollments; 509 non duplicate
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The numbers missing here are registrations before the event. We have noticed an increase in registrations at full price before the event in order to make sure they get a seat in the class.
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Super Summer Kickoff
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Back to School Discount Numbers
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Back to School Discount Numbers
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Back to School Discount Numbers
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Cyber Monday Statistics
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MALT www.mtairylearningtree.org
Mt. Airy Learning Tree is non-profit dedicated to building community by providing shared learning opportunities throughout Mt. Airy and the surrounding area. Founded in 1981, MALT offers over 800 affordable community-based courses, enrichment programs, and special events each year that bring together people from diverse backgrounds to learn, share, have fun, and connect. Over 90% of MALT’s operating budget is derived from student registration fees, with the remainder coming from fundraising activities, sponsorships, and occasional small grants.
• 5,300 annual enrollments • 800 courses annually • 3,400 “Noses” (non duplicated head count) • 60 % of registrations come through ACEweb • 3 Staff .75 FTE (30 Hours/week) • 26 Years as an ACEware Customer
Nicki Toizer [email protected]
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MALT www.mtairylearningtree.org
Nicki’s Nuggets 1) Print Catalog (69 K printed, 62 K Direct Mail)
2) Email Blasts (Mail Chimp) 3) Social Media Posts (FB & Instagram) Nicki Toizer
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Chuck’s ACEware Top 10 (how ACEware can help you grow your enrollment)
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Chuck’s ACEware Top 10 (how ACEware can help you grow your enrollment)
1) Know your Customer
Contact Info Demographics Interests History Comments Dates Amounts
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Chuck’s ACEware Top 10 (how ACEware can help you grow your enrollment)
2) Run the Numbers Statistical Reports Demographic Profile. Age? Location? Interests?
Life History ( Webinar Archives: Marketing Staff / Statistical Reports)
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Chuck’s ACEware Top 10 (how ACEware can help you grow your enrollment)
3) Take time to smell the data
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Chuck’s ACEware Top 10 (how ACEware can help you grow your enrollment)
4) Take a good look at yourself! Secret Shopper Walk through your web pages… How can you make it easier for your students? Makeovers? ACEweb Tips
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Chuck’s ACEware Top 10 (how ACEware can help you grow your enrollments)
5) Know How they got here!!!!. Source Codes Tracking Codes Tracking Reports
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Chuck’s ACEware Top 10 (how ACEware can help you grow your enrollments)
6) Check your pulse for program Quality!
Teacher Evals (Store in Course) Program Enrollment Trends
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Chuck’s ACEware Top 10 (how ACEware can help you grow your enrollments)
7) Have a Data Whisperer….
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Everyone needs a Data Whisperer!!
The Dog Whisperer.....
Chuck’s ACEware Top 10 (how ACEware can help you grow your enrollments)
7) Have a Data Whisperer….
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Chuck’s ACEware Top 10 (how ACEware can help you grow your enrollments)
8) Keep Fishing for new leads ….
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Chuck’s ACEware Top 10 (how ACEware can help you grow your enrollments)
8) Keep Fishing for new leads …. Use ACE web's “mailing list signup” feature
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Chuck’s ACEware Top 10 (how ACEware can help you grow your enrollments)
9) Take advantage of HTML for Course discriptions AND for Faculty Bio’s
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Chuck’s ACEware Top 10 (how ACEware can help you grow your enrollments)
10) Break out a Sweat
You don’t need to be a genius
It’s just Plain Hard Work
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Questions?
Chuck Havlicek
ACEware Systems, Inc.
www.aceware.com
Nicki Toizer
Mt Airy Learning Tree
Maxie Flores
UTEP
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Software Update Wednesday Nov 7th
1:30 pm (central)
ACEweb INI Settings Thursday, Nov 15th
2:00 pm (central)
Join us Next Month
November Webinars