Tools And Implementation for Direct Tools And Implementation for Direct MarketingMarketing

WAWGG 2010 Annual MeetingWAWGG 2010 Annual MeetingFebruary 4, 2010February 4, 2010

Social MediaSocial Media

Not TVNot TV Not RadioNot Radio Not PrintNot Print

Rebecca Gunselman

Social Social NetworkingNetworkingGlobal Interaction Global Interaction

CommunicationCommunication

FREEFREE

If you build it, If you build it, they will comethey will come

BE THERE!BE THERE!

My methods of communicationMy methods of communication

Web SiteWeb Site

Email blastsEmail blasts FacebookFacebook TwitterTwitter

Web SiteWeb SiteFresh and accurate, update at least quarterlyFresh and accurate, update at least quarterly

Email BlastEmail Blastuse as needed to notify about events, new releases , wine press, etcuse as needed to notify about events, new releases , wine press, etc

Constant Contact, Vertical ResponseConstant Contact, Vertical Response

facebook facebook Friend page, easy to monitor, update at least weeklyFriend page, easy to monitor, update at least weekly

facebook facebook fan pagefan page

TwitterTwitterWarning!Warning! requires constant supervision, u r on call requires constant supervision, u r on call

follow & followers, needs application to monitor chatter follow & followers, needs application to monitor chatter TweetDeck, HootTweetDeck, Hoot

In this global marketplace, In this global marketplace, social networking is the social networking is the

cornerstone of cornerstone of communication. Actively communication. Actively

participating in social media participating in social media is vital to staying connected is vital to staying connected

to your customer!to your customer!