Toolboxhosteddocs.ittoolbox.com/advertising/pdf/2010-toolboxcom-media-kit.pdfToolbox.com is uniquely...

Toolbox.com12 Years of Connecting Marketers with the IT Community

2010 Toolbox for IT Media Kita division of the Corporate Executive Board

2a division of the Corporate Executive Board

Table of Contents

Who is Toolbox.com?

Marketplace Positioning

Marketplace Trends

Online Communities Encourage Vendor Participation

Why Toolbox for IT Works for Advertising Partners

Network Activity and Community Highlights

Community Demographics

Lead Generation Programs

White Paper Programs, Webcast Promotions

Display Advertisements

Leaderboard and Box Units, Half-Page Ads, Roadblocks, Sponsored Text Links

Engagement Program

Company Profiles

E-mail Sponsorships

List Rentals, Newsletter Sponsorships, Dedicated E-mail Blasts

Partial Toolbox.com Client List

Contact Us

Page 3

Page 4

Page 5

Page 6

Page 7

Page 8

Page 9

Page 10

Page 11

Page 13

Page 14

Page 16

Page 17


Who is Toolbox.com?

?

VALUE OF COMMUNITY

Evaluate vendors and products

Stay current

Make better decisions

Solve problems faster

Manage careers

Toolbox for IT Community – Popular Topics

Note: Toolbox.com was acquired by the Corporate Executive Board (CEB) on August 1, 2007. CEB is a leading provider of best practices research and analysis focusing on corporate strategy, operations, and general management issues.

Wireless NetworkingSecurity C Languages

CRM Data Warehouse PeopleSoftLinux

ERP SAP Oracle Web DesignVisual Basic

Siebel Knowledge Management SCM.NET

Green IT ConnectivityEAI Digital Communication

SOA SQL Business IntelligenceMicrosoft

Project Management VirtualizationFirewalls

DatabaseWindows Cloud ComputingIBMOOP

CIOData ManagementEDI Operating Systems

VoIP StorageEmerging Technologies UNIX WAP

Servers Hardware JavaOpen SourceSAN

Toolbox.com helps professionals do their jobs better by enabling them to easily share knowledge with experienced peers. The community includes professional networking, blogs, discussion groups, wikis, and company directories that allow peers to collaborate.

Data Center SaaSContent ManagementInfor


Marketplace Positioning

User

-Gen

erat

edEd

itoria

l

Consumer Business

• Content is carefully vetted, broad appeal• 1-way conversations from experts to readers• News, consumer interests, and trends

• Content is carefully vetted, broad appeal• 1-way conversations from experts to readers• News, case studies, best practices

• Content is communication, specific appeal• 2-way conversations between peers• Personal experiences, best practices

• Content is communication, specific appeal• 2-way conversations between friends• Personal experiences, socially driven

Toolbox.com is uniquely positioned in the marketplace, providing professionals with a platform to connect with their peers for experience-based solutions. Through social media marketing channels at Toolbox.com, marketers seeking to reach buyers and influencers become a valuable part of the conversations that drive decision making.


Marketplace Trends

Forrester Research reports that US marketers are projected to increase social media marketing spend by 34% CAGR from $716 million in 2009 to $3.1 billion in 2014. This growth in spending represents the largest increase among the interactive marketing vehicles included in the forecast.


Online Communities Encourage Vendor Participation

Source: Toolbox.com/PJA IT Social Media Index, Wave IV

Online communities are the ideal platform for you to engage with your customers and prospects. As the survey results below indicate, more than 76% of professionals believe it is important that vendors listen to their audience and participate in the conversation.

Which of the following statements best reflects your attitude about vendor participation in online communities?

0 10 20 30 40 50

I would not want to be a part of a community that had vendor participation

I am skeptical about vendor engagement in online communities

It is important, but not essential, that vendors listen to their audience and engage in conversation

Vendors must have a presence in online communities

34.74%

42.03%

19.69%

3.54%


Why Toolbox for IT Works for Advertising Partners

TOP BENEFITS OF ADVERTISING WITH TOOLBOX FOR IT

Target desired audiences through push marketing

Build brand awareness with IT buyers and influencers

Become part of the conversation with customers and prospects

Connect with qualified buyers to achieve lead generation goals

Achieve a high ROI for campaigns through pull marketing

Leverage unique opportunities to achieve advertising goals

The Toolbox for IT community is the leading destination for marketers looking to engage customers and prospects who are actively seeking solutions to workplace challenges. With over 2,000 pages of user-generated content created daily, marketers can hyper-target their message at a granular level, enabling them to reach professionals as they research, discuss, and influence purchasing decisions.

Through Toolbox for IT, marketers can achieve their goals by connecting with their desired audience and establishing an active voice in the community.


Network Activity and Community Highlights

NETWORK ACTIVITY

Monthly Unique Users 3.3 MillionMonthly User Sessions 4.6 MillionMonthly Page Views 11.3 Million

COMMUNITY HIGHLIGHTS

Registered Members 1.9 MillionBlog Authors 650Discussion Groups 700Company Profiles 750Pages of User-Generated Content 2.7 Million

Note: The Toolbox for IT community has expanded to include over 1.9 million registered members in 2010. Member and advertiser activity and engagement are reaching new heights. On a monthly basis, the community is generating more than 29,000 discussion group posts, 2,500 blog posts and comments, and 7,200 company connections.

Toolbox for IT Registered Members

Q2 20101,932


Community Demographics

GEOGRAPHIC LOCATION

0%

10%

20%

30%

40%

50%

Rest of the WorldAsiaEuropeNorth America

43.50%

25.68%23.69%

7.13%

DEMOGRAPHICS

Decision Makers

Recommend and Specify Products and Vendors

25.93%

65.83%

Small- Less than 100

Medium- 100 to 999

Large- More than 1,000

24.29%

45.15%30.56%

PURCHASING INFLUENCE BY ROLE

COMPANY SIZE

More detailed demographics are available upon request.

Through the Toolbox for IT registration process, users provide rich demographic information to receive the full benefit of the community. Required demographic fields include areas of interest, company size, industry, job role, and geographic location.


Toolbox.com Lead Generation Programs allow you to secure high-quality leads that shorten sales cycles and help grow revenue. By leveraging the cost-per-lead model, you will achieve a solid ROI while collecting valuable lead information on potential clients.

To ensure your lead campaigns are reaching the right professionals, Toolbox.com will employ its proprietary contextual matching engine. Through contextual matching, keywords in your assets are matched with relevant content generated by the IT community throughout the network.

Lead Generation Programs

Sample Contextual MatchWHITE PAPER PROGRAMS

Reach IT decision makers and influencers » while they are researching market solutions

Generate high-quality leads »

Brand your company as a market leader »

Contextually matched

white papers

User-generated content

WEBCAST PROMOTIONS

Reach your target audience directly on their » desktop

Deliver your message through a content-rich » experience

Secure the right leads to achieve your » marketing goals(Ask about our new comprehensive, turnkey Webcast Development and Promotion Package)


Toolbox.com Display Advertisements will help create awareness for your brand with relevant IT decision makers and influencers during key research and purchasing cycles. With the option to choose from several high-impact ad units, you can customize your campaign to achieve maximum brand exposure and a solid ROI.


LEADERBOARD AND BOX UNITS

Display your ads in highly trafficked areas » throughout the network

Gain maximum brand value by having your » ad prominently placed above the fold

Note: The Toolbox for IT community now hosts over 2.7 million pages of user-generated content, allowing you to reach your customers and prospects with a hyper-targeted message.

Sample Leaderboard and Box Units

YOUR BRAND HERE

YOUR BRAND HERE


ROADBLOCKS

Create an engaging, high-profile campaign » that includes exclusive ownership of key niche areas in the Toolbox for IT community

Utilize all three units (leaderboard, box, » and half-page ad) to maximize message impact

Establish leadership over competing brands »


Sample Roadblock

YOUR BRAND HERE

YOUR BRAND HERE

YOUR BRAND HERE

SPONSORED TEXT LINKS

Capture millions of impressions and » thousands of clicks from qualified buyers who are researching and discussing IT purchases

Leverage existing assets and product pages » to inform customers and prospects about services and solutions

HALF-PAGE ADS

Leverage these large-format units to build a » strong presence for your brand

Utilize rich-media and Flash capabilities to » allow animation and other advanced features


Engagement Program

COMPANY PROFILES

Reach your target audiences in a niche » community relevant to your products and services

Generate leads from community members »

Nurture these leads through structured tools » for engagement

Create a feedback channel to communicate » with community members as they seek purchasing advice, technical support, and market trend information

The Toolbox.com Engagement Program helps you to establish a presence in social media and capitalize on that presence by connecting and communicating with the right audiences. This program provides a structured, step-by-step method for developing relationships with desired audiences and gives you the tools to nurture leads further down the sales funnel.

The cornerstone of this program is your Company Profile, which serves as your engagement vehicle within niche IT communities. Your Company Profile will help you reach professionals in these communities as they connect with their peers to learn about solutions and research purchases.

Sample Company Profile

Community conversation about the company and

products

White papers, documents, and other research

from the vendor

Connections with interested

community members


E-mail Sponsorships

Toolbox.com E-mail Sponsorships allow you to reach IT and business professionals through several targeted vehicles. With more than 700 active discussion groups, 50 IT-segment-specific newsletters, and one of the industry’s top performing list rental files, Toolbox.com can help you identify the right e-mail marketing opportunity to reach your desired audience and achieve your advertising goals.

LIST RENTALS

Leverage a file of more than 1.2 million » IT buyers and influencers

Reach a highly responsive audience of » professionals that have purchasing authority or influence within their organization

Target your campaign by run-of-network or » against multiple selects

Deliver your marketing message through » HTML or text-based format

Partial List of Selects*

* Available user selects also include SIC code, annual revenue, and area of interest

Business/Industry1. Banking/Finance2. Data Processing Services3. Education4. Engineering5. Government6. Healthcare7. Manufacturing/Process8. Media/Entertainment9. Research/Development10. and more...

Job Role1. Business Manager2. Business Professional3. Executive Manager4. Independent Contractor5. IT Manager6. IT Professional7. IT Professional- Development8. IT Recruiter9. Tech Support10. and more...

Job Title1. Network Administrator2. Software Developer3. System Analyst4. Web Developer

Company Size1. Large- More than 1,0002. Medium- 100 to 9993. Small- Less than 100

Geographic Location1. United States2. Australia3. Canada4. China5. France6. Germany7. India8. Netherlands9. United Kingdom10. and more...


E-mail Sponsorships

NEWSLETTER SPONSORSHIPS

Keep your brand top-of-mind with » professionals researching, discussing, and influencing purchasing decisions

Package your marketing message with » user-generated content from the IT community

Receive high visibility at the top of each » newsletter in selected bundles

DEDICATED E-MAIL BLASTS

Promote your products and services to » IT professionals as they research and evaluate IT purchases

Create awareness for your brand by reaching » targeted segments of technology

Deliver marketing messages to your target » audiences quickly

Sample Newsletter Sponsorship

Sponsorship message


Partial Toolbox.com Client List

Since 1998, Toolbox.com has helped more than 800 advertising partners achieve their goals by connecting them with their desired audience and providing them with an active voice in the IT community. Please find below a partial list of companies that have benefited from marketing solutions at Toolbox.com.


Contact Us

ADVERTISING TEAM

[email protected] x3

SAN FRANCISCO OFFICE

580 California Street FL 4, San Francisco, CA 94104-1025

SCOTTSDALE OFFICE

4343 N. Scottsdale Road, Suite 280Scottsdale, AZ 85251

WEST CHESTER OFFICE

1060 Andrew Drive, Suite 120West Chester, PA 19380

For more information, or to learn how Toolbox.com can help you achieve your online marketing goals, please contact us through one of the options listed below.

Toolboxhosteddocs.ittoolbox.com/advertising/pdf/2010-toolboxcom-media-kit.pdfToolbox.com is uniquely...

Documents

Transcript of Toolboxhosteddocs.ittoolbox.com/advertising/pdf/2010-toolboxcom-media-kit.pdfToolbox.com is uniquely...