PubMed Toolbar Survey : short results overview of a Conduit Toolbar
Toolbar and web 2.0 retention
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Transcript of Toolbar and web 2.0 retention
Customer Retention & Real Time Communication tool.
SIA iDeaTurf Consulting | www.ideaturf.com | [email protected]
Retain and acquire customers
• A branded tool bar and a web 2.0 start page application• Retain your customers effectively• Communicate with your customers in real-time• A non intrusive way to connect to your customers• Learn more about your customer's internet habits
Sell more smartly, effectively
Bottom Line:
• Increased revenues• Customer loyalty• A new communication channel
… the smart way
SIA iDeaTurf Consulting | www.ideaturf.com | [email protected]
Your Need
The problem
• Too many email communications• or intrusive phone calls• Seasonal promotions are good..
... but think of your competitors overwhelming the same customer too.
The result
• Unsubscribes• Lost customers• Decreased customer loyalty
SIA iDeaTurf Consulting | www.ideaturf.com | [email protected]
The Solution
Customized Toolbar & Web 2.0 Start Page
SIA iDeaTurf Consulting | www.ideaturf.com | [email protected]
How it works
• Think of it as a one-time customer opt-in (in the context of email marketing)
• Once installed, you have established a direct communication channel with your customer
• Non-intrusive messaging gives the customer the choice to act on the offer/message
• Through the analytics, know when to reach your subscriber best
SIA iDeaTurf Consulting | www.ideaturf.com | [email protected]
The Process
• We give you a tailored, branded marketing page from which to promote your toolbar to your customers.
• Upon download, your branded toolbar is position on your customer's browser (works with IE and FireFox)
• Your customers have complete control over customizing your branded toolbar
• Clicking on the 'MINE' button on the toolbar gives your customer access their customizable web 2.0 page
• Your customers can select from RSS feeds, to email snapshots and live/dynamic messaging from you.
• Complete localization available. Multiple languages support.
•Geographic/local feeds capability
• Facebook/Twitter/Calendar apps compatibility
The Backend
SIA iDeaTurf Consulting | www.ideaturf.com | [email protected]
• To add a marketing message, it's as simple as selecting the date/time/locale/media type/message.
• No more spam or design checks needed. No external dependencies
• We love stats, and certain that you love them too. Active Loads, # of installs and many more
The Engagement
• Live Demo: Contact us to set up a live demo and to see in real-time the effectiveness of the toolbar.
• Contact: Write to [email protected] for any questions that you may have.
• Short of ideas? We can help you kick-start the toolbar campaign through innovative ways.
SIA iDeaTurf Consulting | www.ideaturf.com | [email protected]