Too Busy To Do Good Work
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Transcript of Too Busy To Do Good Work
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Errrr… Can’t stop!Too busy to do good work?
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Tidal wave on the horizon
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Learn to surf
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CUSTOMER ENGAGEMENT CUSTOMER REACH
REVENUEDRIVER
CUSTOMER EXPERIENCE NEW SKILLS
REQUIRED
DATA TECHNOLOGY
MARKETINGOPERATIONS
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We’re overwhelmed
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1 interruption every 8 minutes
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7 interruptions every hour
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50-60 interruptions every day
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Average interruption: 5 minutesTotaling about 50% of the
average workday
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80% of those interruptions are
typically rated as “little value” or “no value”
This creates approximately
3 hours of wasted time per day
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Step 1 A formula for success
It takes 21 days to develop a new habit
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Make tiny, specific changes in your daily
work habits
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Small wins are a steady application of
a small advantage
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Habit 1
Habit 1
Practice 1
21 DAYS to better PPC processes – Day 1
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4 5 6 7
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1098
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1716
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Habit 1
Habit 1
Practice 1
Day 2
3Habit 2
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Day 3
4 5 6 7
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1098
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Habit 1
Habit 1 Habit 2 Habit 3
Practice 1
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Habit 1
Habit 8
Habit 15
Habit 2
Habit 9
Habit 16
Habit 3
Habit 10
Habit 17
Habit 4 Habit 5 Habit 6
Habit 11
Habit 18
Habit 12
Habit 19
Habit13
Habit 20
Habit 7
Habit 14
Day 21
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Creating flow in work
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Biggest cause of unproductive work days and wasted time?
49% of workers agree
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Meetings
Take back control of your work day
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How much time do you have to do REAL work?
SCRUM SCRUM SCRUM SCRUM SCRUM
CLIENT MEETING
CLIENT MEETING
TEAM MEETING
UNPLANNED MEETINGINTERNAL MEETING
INTERNAL MEETING
MON TUE WED THU FRI
AH HOC MEETINGNO AGENDA 1:1 WITH MANAGER
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STOP mindlessly accepting meetings
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SCRUM
CLIENT MEETING
AH HOC MEETING
AVOID 30MINUTE GAPS
SCRUM SCRUM SCRUM SCRUM SCRUM
CLIENT MEETING
CLIENT MEETING
TEAM MEETING
UNPLANNED MEETINGINTERNAL MEETING
INTERNAL MEETING
MON TUE WED THU FRI
AH HOC MEETINGNO AGENDA 1:1 WITH MANAGER
DECLINE RESCHEDULESUDDEN MEETINGS
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Create blocks of UNINTERRUPTED work 2-4 hours per day
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Know WHAT to work on
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Every minute spent in planning saves as many as 10 minutes in execution.
– Bryan Tracy <Eat that Frog >
“”
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Practice systematic time planning with lists
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Everything you can think of that you need to do / ad hoc requests
All thepriorities for the month ahead
Plan your entire weekin advance
Items from monthly & weekly lists transferred to your daily list
Master List Monthly List Weekly List Daily List
Avoid distraction during your BLOCKED OFF work time
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SWITCH OFF all pings, popups, notifications
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DO NOT check email
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Time Yourself – Understand how long work ACTUALLY takes
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Organize your information
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Use clear naming conventions
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Campaign Naming
Structure Engine_Campaign Type_BrandvsNonBrand_Region_Language
ExampleGoogle_Search_Brand_UK_Eng
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Indicate actions in labels / naming schemes
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Negative Keyword Lists
Affiliate Keywords > DO NOT BID on these keywords >Apply to all Campaigns
Category Level GDN Kwd Exclusion List > Apply to all Display Campaigns
Non-Supported Operating Systems > Apply to All Campaigns
Strategic > Redirect Traffic to Brand Campaigns >Apply to Non-Brand Campaigns
NEGATIVE KEYWORD LIST KEYWORDS CAMPAIGNS
28140
145 40
130140
175 25
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Email is NOT a storage container.
It’s a shipping container
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Extract critical information from your inbox
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Document management
platform
Master task list
Master knowledge
base
INBOX
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Label file names with clear purpose
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001 – Client_MASTER
002 – Reporting
001 – Weekly Report
Date_Client-Name_Report-
Name
002 – Monthly Report
003 – Analysis
001 – Hawaii-Budget-Analysis
Date_Client-Name_Purpose-
of-file
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Set up a master client knowledge base Add to it daily
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CLIENT PRODUCT DETAILS
TAGGINGSTRUCTURE
ACCOUNT STRUCTU
RE
MARKETS
CAMPAIGN
SETTINGS
LANDING PAGE
REPOSITORY
CAMPAIGN REPOSITOR
Y
MASTERKNOWLEDG
EBASE
NEGATIVE KEYWORD STRATEGY
Understand Interdependencies
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Use a change sheet to track team actions
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Account Change Sheet
DateAction Taken by
Channel Campaign Action Description
5/7/15 Matt AdWordsg_search_nb_ca_eng
Created new ad group ‘digital agency Seattle’
6/7/15 Tim AdWordsg_search_nb_us_eng
Reduced Budget from $400 to $200
7/7/15 Matt AdWordsBusiness Campaigns
Adjusted min bids by 5-10%
Communicate, about the right things, in the right places
Emails multiply like rabbits. We chase them up to 50 times a day!
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Write meaningful & articulate subject lines
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Next Week
New Message
Recipients
Subject
MozCon | Tuesday Weekly Meeting Reschedule
New Message
Recipients
Subject
Client / Project Name | Purpose of Email
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Compartmentalize your communication
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Project Management Tool Group Chat Tool Face-to-face / Phone
Projects / task allocation
Project related communication
Do I need to send that email?
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Use a shared Google doc to collaborate on & house agendas
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Shave off seconds
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Bookmark frequently used programs
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Pocket articles / whitepapers & blogs
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Use a password management tool
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Standardize
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Every time you complete a repeatable task – add instructions to it. Even just one sentence.
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Use a project brief for all new projects / tests / campaigns
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PROJECT BRIEF
Project Objective
Key Dates
Key Contacts
Target Audience
KPI Measures
Markets
Reference Documentation
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Set aside 30 minutes a day to update your skills
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Day 0: Commit
