Tonya Oaks Smith #psuweb13 N0 5/4693243571/ These Are Not The Droids You’re Looking For Making...
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Transcript of Tonya Oaks Smith #psuweb13 N0 5/4693243571/ These Are Not The Droids You’re Looking For Making...
Tonya Oaks Smith#psuweb13 http://www.flickr.com/photos/5084713
1@N05/4693243571/
These Are Not The Droids
You’re Looking ForMaking Social Media More
Human
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What is a human?
#psuweb13 http://www.youtube.com/watch?v=YWNPeNEvMN4
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What do others think?
http://www.flickr.com/photos/elliotjo/2777611718/#psuweb13
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What is a human?
http://www.flickr.com/photos/96601789@N00/2394663481#psuweb13
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What do we think?
http://www.flickr.com/photos/elliotjo/2777611718/#psuweb13
@marleysmom by @radiofreegeorgy
@marleysmom
• http://www.flickr.com/photos/hewebne/8581156870/in/set-72157633059736963/
#psuweb13
•Communications director at the UALR William H. Bowen School of Law
•Worked as a reporter, internal comm for private company, for central communications, and the law school
•Board member for Higher Education Web Professionals
#shoes#positivity
These are not
the droids you’re looking
for...• http://www.flickr.com/photos/atmosttv/7014377287/#psuweb13
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal and mass media
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal and mass media
• Discover relevant interpersonal rules for social media communication
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal and mass media
• Discover relevant interpersonal rules for social media communication
• Process best practices for social media
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal and mass media
• Discover relevant interpersonal rules for social media communication
• Process best practices for social media
• Set goals with a communication plan focused on both strategies and tactics
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal and mass media
• Discover relevant interpersonal rules for social media communication
• Process best practices for social media
• Set goals with a communication plan focused on both strategies and tactics
•Determine the best ways to drive engagement with real humans
Who are you?
http://www.flickr.com/photos/highedweb/2922852848/in/photostream#psuweb13
And why are you here?
http://www.flickr.com/photos/highedweb/5090342543/in/photostream#psuweb13
*activity break*
http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#psuweb13
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Interpersonal communication
http://www.flickr.com/photos/hewebne/8579845715/in/set-72157633063526748#psuweb13
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Mass communication
http://www.flickr.com/photos/40893278@N06/6041890351/#psuweb13
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Social media?
http://www.flickr.com/photos/hewebne/8580945712/in/set-72157633063526748#psuweb13
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Getting to know your org
http://www.flickr.com/photos/ianmain/12744620/#psuweb13
*activity break*
http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#psuweb13
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
So what are our rules?
#psuweb13 http://www.flickr.com/photos/djbrady/1205847589/
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Interrupt sometimes
#psuweb13 http://www.flickr.com/photos/zoot42/2526993321/
Think about these
rules. We follow
them well in person,
right? Have you
seen examples of them in social media?
#psuweb13
*activity break*
http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#psuweb13
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Strategy... Or the ultimate
chance to be human
#psuweb13 http://www.flickr.com/photos/bearseye/7929020134/
There’s Life Beyond the Four-Year University
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
I suggest a new strategy, R2: Let the Wookie win.
- C-3PO
#psuweb13
There’s Life Beyond the Four-Year University
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Our greatness lies not so much in being able to remake the world as being able to remake ourselves.
- Mahatma Ghandi
#psuweb13
My ally is the Force, and a powerful ally it is. Life creates it, makes it grow. Its energy surrounds us, binds us. Luminous beings are we, not this crude matter. You must feel the Force flow around you.
- Yoda
#psuweb13
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What composes our plan?
#psuweb13 http://www.flickr.com/photos/jim-in-times-square/68664091/
#OMGWTFBBQ strategy?!
http://www.flickr.com/photos/7345228@N03/2604691971/#psuweb13
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Objectives
#psuweb13 http://www.flickr.com/photos/willowpoppy/6613082663/
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Audiences
#psuweb13 http://www.flickr.com/photos/thinkmedialabs/6176869823/
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Action
#psuweb13 http://www.flickr.com/photos/birdsbarbershop/6893807298/
•Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Evaluation
#psuweb13 http://www.flickr.com/photos/59654451@N02/5468569076/
Human goals
http://www.flickr.com/photos/gingerbugjones/413135185/#psuweb13
Be respectful
#psuweb13 http://www.time.com/time/photoessays/10questions/0,30255,1966496,00.html
Be a listener
http://www.flickr.com/photos/hewebne/8579846277/#psuweb13
You be a human.
S/O @plautmaayan#psuweb13
Marley photo by @bootsmc#dolesswrong S/O @bpmore and @carriehphillips
It all comes down to this...
#psuweb13
Get with me...
Tonya Oaks [email protected]@marleysmom501.324.9896
Through the Thou, a person becomes I.#psuweb13