• y^] . •: : • K H H O A C H TRIEN KHAI CPfCONG T l ^ N H

/ : • "llQl c m T O N V I N E S A N I^HAJM D O A N H : NGHIEP VIET 2013" Oih'kenicdngvansd:rLC/CV-BPSC . • " •

Nham thivc hien c6 hieu qua cong tac tu3'en tru5'Sn Cuoc va:a dong "Nguui Viet Nmii uu tien dung hang Viet Nam" do Bo chinh tri phat dong.

Thirc hien chuoiig trinh nam 2013 cua Ban chi dao Cuoc van dong '^Nguoi Viet Nam uu tien dung hang Viet Nam" tren loan qu6c.

E)uo'c sy ung ho ciia U}' Ban TW Mat tran To Quoc Viet Nam va Bo cong tliiro-ng; Lien Minl i H T X Viet Nam chi dao Trung tarn Dich vu va H6 tro' IDoanh nghiep trien kliai to chuc chuoiig trinh: "Hoi cho' ton vinh san ph^ra doanh nghiep Viet 2013" va \d hoach binh chon danh liieu :

" ^ ^ X " San pham chat lu-o-ngvi ngu-6i tieu diing Viet nana 2013 "

i ! •, ." .\g Idiuon kho cliuang trinh vai cac hoat dong chinli, cu th8 nliu sau: -

. c:, „ .' ] - Chuoiig trinh: "Hoi cho' ton vinli san phim doanli nghiep Viet nam 2013" dtro'c ^ i v - . v v ' o ' ' ^ ' " d i l n ra tu ngay 21 d&i het ngay 25 thang 11 nam 2013, tai Trung tarn Tri&i lam.

• Viet Nam - s6 148 Giang Vo - Ba Dinh - Ha Noi.

- Chuoiig trinh Hoi nglii; "Ket noi giwa cac doanh nghiep san xuat hang Viet v6i cac Hop tcic xa thuvng mai" do Vu tlii truoiig trong nuac - Bo Cong • thuoiig chii txi vai su tham dy cua: Ba Ho Thi Kim Thoa - Thu truong Bo cong

. thuong cmig nhieu lanh dao tham dir va phat bieu dugc dien ra vac ngay tliu 3 cua Hoi cho'. . . ' . . ,

- ' Dac biet; tai deni thu 5 ciia Hoi cho' se dien ra 16 ton vinli, vinh danh San pham dugc Ngudi tieu dmig Viet tin dimg dugc ti-uyen hinh true tiep tren kenli V T V 2 -Dai truy&i hhili Viet Nam vao 20hOO ngay 25 thang 11 nam 2013.

De en the hoa chuong trinh gop phan vao sir thanli cong ciia cuoc van • dong "Nguai Viet Nam uii tien dimg- hang Viet Nam "; vol tu' each la Ban t6 chuc xay dung ke hoach thuc hien chuoiig trinh Hoi clig, binh chon danh hieu dugc frao tang nliu sau; Danli hieu "San phiim chat lu'O'ng vi ngu'oi tieu diing Viet 2013" (Trao cho san pham, dich vu c6 nguon goc xuat xu tai Viet Nam)

I. M U G DICH VA Y E U CAU: A . Tiep tuc day nianli cong tac tuyen truyen van dong, pho bien sau rong de

ngiroi tieu dimg nhan thuc dung Idia nang san xuat kinli doanli cua doanli nghiep, H T X Viet Nam, chat lugng cua san pham, hang hoa Viet Nam, tu do.tao chuyin bi6n ve y thuc frong nhan dan, cac doii vi san xuat Idnh doanh, to chuc kinh t6 -xa hoi, phat huy manli me long yeu nuac, y chi tir luc, tu cuoiig, tu ton dan toe, xay dimg van hoa tieu dung cua nguai Viet Nam.

Cung c6 va ma rgng cac kenli phan phoi hang hoa san xuat trong nuac, tu do gop p l i i i i nang cao sue canh tranh cho cac san pham Viet Nam, xay dimg tliuong hieu Viet, dong thoi ngan chan viec san xuat hang gia, hang nhai, hang kem chat. lugng iiliam bao ve quyen Igi cua doanli ngliiep va nguai tieu dung.

Cliucmg trinli "Hoi d ig ton vinli san pham doanli nghiep Viet 2013" la ca hoi cho cac doanli nghiep, hop tac xa tren ca nuac quang ba san phim, khang dinh thu'oiig hieu va chat lugng san pham den vol nguai tieu dung. Dong thai tao nioi huong giao iuu, trao doi, hoc hoi lien doanli, lien ket, mo rgng thi truang tieu thu.

Viet tai liii imaag n6i dia cua cac dan vi tham aia. - • . •

Hoi cbg ciing la nci vinh danh cac ssn pham cua cac hop tac xa, doanh nghiep Vist dirge nguai tieu dang tin cSy va yeu thlch. .

Tao thuong Iiieu tliuang xu)'en cho liang hoa Viet Nam cua cac Doanlr nghiep CO san pham dang icy tiiam gia binh chon.

Tuyen truyen cho nguai tieu dimg ve hang ^ iet Nam c6 chit luoiig &k huang ung cugc 'an dgng "Nguoi Nitt. nam u'u tien dimg iiang Viet Nam" do Bo chinh hi pliat dgng.

Tuyen truyen nang cao nhan thirc cho cac JDoanh nghiep c6 y thirc san xudt liang hoa c6 chat lugng cao, de khang dinh thuong hieu irliam dap irng nliu cau cua nguai tieu dung. ' • •

. Qua chuong trinh binli chon phat hien ra nlumg kho khan ciia cac Doanh nghiep, Idio khan trong phan phoi iuu thong, hang Viet Nam de d6 iighi cac ckp c6 thim quyen quail tam ho trg. ;

Tang cuang thong tin san pham chat krgng cao, sir dimg' nguyen lieu trong nuac, tiet kieni nang lugng, vat tu.. .doi vai nguai tieu dimg va nguai san xuit, tir do tao thoi quen, long tin de nguai Viet Nam uu tien dung hang Viet Nam.

Nham thuc hien c6 hieu qua cong tac tuyen truyen Cugc van dgng "Nguai Viet' Nam uu tien dimg hang Viet Nam" do Bg chinli tri phat dgng.

Tang cuang hoii nua moi quan he gan ket giua cong dong cac Domih nghiep,HTX c6 san pham, hang hoa dugc binli chgn vdi ngudi tieu dung.

Khuyen Idilch dgi ngii doanh nlian phat iiuy tiiili tiian nang dgng, sang tao trong cong tac quan ly dieu hanli, dat nang xuat, chat luoiig va liieu qua, dong gop vao su phat hien ciia doiivi,.diaphuong,iigMivadat nuac. . ' •

Trong qua tiinh binh clign san pham, dich vu tham gia can phai Idiach quan, v6 tu, cong Idii, dan cliii nliam chon ra dirge rdiieu smpham ma nguai tiSu dung yeu thlch. . . '

IL NOI DUNG THlTC ffiEN

• - Ban to chirc xay dimg va ban haidi quy che bmh chgn, ke hoach t6 chive.

- Cac thaiili vien BTC tuyen truyen ve muc dich, y ngliTa quy ch6 ciia chuong triidi tren cac phuang tien thong tin dai chimg, va qua cac nganh, doan the de nguai tieu dimg, cac Doanli nghiep,HTX tieu bieu biet va tich cue huang liiig tham gia cugc binli chgn: ' •

+ Cac doanh nghiep, HTX, lang nghe... can cir vao tieu chi binh chgn dS lira chgn nhiing san pham dii tieu cliuaii dang ky tham gia.

' + BTC de xuat vai BCDTW cugc van dgng, cac Tinh, thanh pho, cac doan the, cac thanh vien BCD tuyen h-uyen va van dgng cac Doanh nghiep,

: H T X , lang nghe, hg san xult kinh doaidi dang ky tham gia binh chgn.

+ Dia di6ni dang ky: Tnmg tam dich. vu va ho trg doanli nghiep (BPSC) lioac wwvv.bpsc.com.vn va website: littp://binlic.lionsanphamviet.com.

Cone bo cac Doanh nghieo. H T X dans kv tham eia binli chon:

J"3TC can cir \'ao danh sach cac Doanh nghieo. HTX dan^ kv cons bo cac iJoann ngnicp^rxi A , san phani nay iren VvWw.Dpsc.coni.vn va website: htiD://binlichonsanphaniviel.co:i]. dg ngu'O'i tieu dung hik va binh chon.

- Cac Doanh nghiep, H T X dno'c qu) gn quang cao (theo qu) dinh) d l gidi thieu, quang cao ve nhumg san pham da dang ky tham gia binh chon theo quy dinii ve quang cao san pliam. . .

- Tc) chu'c binli C i i o n ; :

-h Ban to chiTc lap danh sach cac Doanh nghiep, HTX, lang ngh6 dang • ky tham gia binh chon cac danh hieu theo timg nganh hang va gidi thieu tren

• cac phu'ang tien thong tin dai chimg.

H- Van dong ngirdi tieu dung binh chon cac danh hieu qua website / wwvv.bpsc.com.vn va website: http://binhchonsanpham.viet.com va ph6i hop

phat 10.000 phieu binli chon tare tiap tai Hoi cho; cac khu dan cu tai 1 s6 tinh va mot so tnmg tam sieu thi Ion tren dia ban Thanh Pli6 Ha Noi, H6 Chi Minli,

-\ Thong qua cac h6 sa cac doanh nghiepJTTX giri v6 BTC, cac thanli • .vien trong Hoi dong tham dinli cua chuong trinh can cu vao cac quy chS, tieu

chi danli gia de chon ra cac sin phain hang hoa tieu bi6u xung dang dugc ' vinh danli trong buoi LS ton vinli tai Hoi chg.

-I- Cong bo va trao danli hieu (duo'c tudng diuat true ti6p tren kenh VTV2 Dai \x\xyti\i Viet Nam)

nr. T I i a i G L ^ N T R l E N i a i A I

^ Tu 10/07/2013 din 25/09/2013: Xay dung \d hoach, tieu chi va quy cli6 birJi chon, xin y kien cac don vi lien quan. ' , •

: • • .: - Tu ngay 25-30/9/2013 tong hop cac dong gop, ban hanli chinh thuc Tieu chi, quy che binh chon, ke hoach thuc Men.

... - Tu 20/10/2013 d&i 20/11/2013: Phat trailer c6 dong cho chuong trinli tren kenli V O V : 3 lan/ngay. ' • .

- Tu ngay ban hang quy cli6 d6n ngay^O/10/2013: Tuyen truy6n va nhan dang ky cua doanh nghiep, HTX

- Tu ngay 30/9/2013 d6nl2h trua ngay 25/11/2013: Phat phiau binli chon va binh chon qua mang . '

- Tu ngay 30/9/2013 d6n 25/11/2013: T6ng hop thong tin cac san pliim dang ky tham gia, so phieu bau...

- Tu 21/11/2013 dSn 25/11/2013: Hoi dig: Ton vinli san pliim doanli nghiep Viet nam 2013

• ; - Ngay 23/11/2013: Hoi nglii: K6t n6i cac doanli nghiep San xuSt hang . Viet vai cac H T X thuong mai, dich

- Ngay 25/11/2013: Cong b,6 trao danli hieu

IV. l O N H P H I

Trung tam dich vu va h6 trg doanli nghiep - Lien minli TITX Viet Nam , huy dgng kinh phi thuc liien toan bg chuong trinli qua hinh thuc xa hoi hoa.

Tilso chi dao Trirong ban to clrd'c, Trung tam dich vu va ho tro' doanli nghiep (BPSC) CO trach nhiem to churc trien Ichai cuoc binh chon cac danh hieu nam 2013 theo lc6 hoach. •

Ban t6 chirc tlianh lap Hoi d6ng tham dinli ^ a tlutc hien nhiem vu, tham dinh: cac san pham dang Icy tham gia binh chon theo quy trinh:

.1. BTC xay dung ke hoach, bo tri gio; cac ngay len song thuc hien tuyen truyen ve chuong trinh binh chon va gioi thieu san pham dang Icy de ngirdi tieu dung, doanh nghiep, H T X tham gia hudng.ung.

2. Da nghi Sd Cong thuong phoi hop dudi hinh thuc tuyeii truyen, van dong cac doanli nghiep,HTX, lang nghe biet va c6 ho so tham gia chuong trinli Hoi chg ton vinli san pham doanh nghiep Viet 2013, dang ky binh chon cac danh hieu,

3. T6 chuc cac chuyen dua hang Viet Nam den tay ngu*6i tieu dung va uu tien cho nliflng san phani cua Doanh nghiep dang ky tham gia binh chon va trien Idiai chuong trinh quang ba, gioi thieu san pham den tay ngudi,tieu dmig.

4. D6 nghi M T T Q , Doan tlianli nien, ITgi piiu nir, ITgi nong dan, cac thanli vien cua cugc van dgng: To chuc tuyen tru)^en trong cac Doanh nghiep tre, Doanli nghiep lur, doanh nhan tre,..trong Doan vien thanli nien vS chuong trinli ITgi chg va cugc binli chgn. / J L ^