Tom’s Stuff* *TPC Thingey 06.28.2001
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Transcript of Tom’s Stuff* *TPC Thingey 06.28.2001
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Tom’s Stuff*
*TPC Thingey 06.28.2001
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Brand Inside
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BRAWL. AMBIGUITY. W.C.R. Love the mess. Cherish
DESTRUCTION.
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P.S.F. W.W.P.F. (W.W.P.F. … or outsource.)
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P.S.F. UNBOUND. Source of
ALL Market Cap.
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BRAND YOU. Distinct … or
Extinct.
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WOW. “Do” COOL/Measure COOL. (Or die.)
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IMPLEMENTING S.T.M. F2F/K2K/1@T/R.F!A.
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TALENT. Pedro. Jeff. Louise. NFL G.M.
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Edu3M. Schools suck. (Read John Taylor Gatto’s A Different Kind of
Teacher.)
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HR/TRAINING. Talent Rules! Therefore: YOU OWN THE
BRAND.
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H.S.D.E. Weird Wins!
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LEADING IN SCREWED UP
TIMES. Passion. Enthusiasm. No answers. Create a CAUSE. LET’S MAKE A DENT IN THE
UNIVERSE.
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Cornerstone/Point of TOTAL Distinction (“Dramatic Difference”—Doug Hall) :
The Terrific Triad … P.S.F. … Brand You … WOW Projects.
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Brand Outside
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COMMODITY TRAP. Same-same. “Best
Practice.”
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WebWorld100. All to the Web. Now.
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SELF-DETERMINATION
REVOLUTION. Age of Customer Control. Age of the
Never Satisfied Customer.
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HEALTHCARE TSUNAMI. Healthcare
Delivery Sucks.
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WOMEN RULE. Women Rule.
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WE’RE GETTING’
OLD. $$$$$$$$$$$.
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“GREEN” MATTERS. (Don’t tell George
& Dick.)
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DESIGN = SOURCE #1 OF EMOTIONAL
ATTACHMENT/DETACHMENT. Locus of
Soul.
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EXPERIENCE = “LAST 80%.”
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BRAND TRIUMPHS. Age of “Soft.”
“Who Are We?” Dramatic Difference.
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Brand INSIDE & Brand OUTSIDE: (1) Our P.O.V./Point
of View is Dramatically Different. (2) It Adds Up. (3) We “Own” a Lot
(Unfair Share) of This Stuff.
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Steve Jobs: “Let’s make a
dent in the universe.”