Tomorrows technologies for today

ThaiGerTec

Automotive ElectronicsMarket and Technologies Trends

Automotive Electronics – Market and Technology Trends

ThaiG erTec

Markus Waidelich

Facts

Automotive industry is one of the main industrial sectors worldwide with the automotive electronics as the fastest growing area.

Powertrain is forecast to be the largest automotive electronic sector throughout the period to 2015, but driver assistance is forecast to have the highest growth.

Most new features introduced in the last years in the automotive area were based on electronics and/or micro systems.

Value of electric and electronic systems in high-end cars is already bigger than 50%.

- Facts- Technology trends- Suppliers- Automotive challenge- Example- Thai position- Selected actions

Automotive Electronics – Market and Technology Trends

ThaiG erTec

Markus Waidelich

Technology trends

- Facts- Technology trends- Suppliers- Automotive challenge- Example- Thai position- Selected actions

Market and technology trends

Fuel injection systems All-wheel drive Break-by wire Adaptive cruise control Smart airbag Pre-crash systems Automotive lighting Networking electrical distribution

Automotive Electronics – Market and Technology Trends

ThaiG erTec

Markus Waidelich

Suppliers

Major suppliers… Robert Bosch GmbH Denso Delphi Continental AG (SiemensVDO)

Specialists…Hella, Lear, Valeo, Autoliv, Magneti Marelli,

- Facts- Technology trends- Suppliers- Automotive challenge- Example- Thai position- Selected actions

Automotive Electronics – Market and Technology Trends

ThaiG erTec

Markus Waidelich

Automotive challenge

Rough environment Safety critical functions Low cost Short development cycles

Automotive electronics technologies can / are already used in many other fields of the electronic industry.

Highest demands according reliability at low costs can only

be achieved using latest technologies and new inventions

- Facts- Technology trends- Suppliers- Automotive challenge- Example- Thai position- Selected actions

Automotive Electronics – Market and Technology Trends

ThaiG erTec

Markus Waidelich

Example

Motor TransmissionWeels

Mech. Oil Pump Electrical Oil Pump

Add an electrical driven oil pump to a mechanical pump for a transmission system.

Motivation: safe energy new safety / comfort functions

Solution:

Fully integrated oil pump driven by BLDC motor

with sensor less control.

- Facts- Technology trends- Suppliers- Automotive challenge- Example- Thai position- Selected actions

Automotive Electronics – Market and Technology Trends

ThaiG erTec

Markus Waidelich

Example

- Facts- Technology trends- Suppliers- Automotive challenge- Example- Thai position- Selected actions

Automotive Electronics – Market and Technology Trends

ThaiG erTec

Markus Waidelich

Example

- Facts- Technology trends- Suppliers- Automotive challenge- Example- Thai position- Selected actions

Automotive Electronics – Market and Technology Trends

ThaiG erTec

Markus Waidelich

Thai position

Several car manufacturers and electronic companies are present in Thailand, where mostly assembly is done. This is based on cheap labor and will be more and more difficult for the future.

Higher step in the value chain has to be reached

Development, research, testing

Actions:

Joint action from government, industry and university to develop the automotive (electronic) industry to play a main role in Thai industrial life.

Automotive electronics offers infinite chances for the near

future, but only if we are word-class we will participate !

- Facts- Technology trends- Suppliers- Automotive challenge- Example- Thai position- Selected actions

Automotive Electronics – Market and Technology Trends

ThaiG erTec

Markus Waidelich

Thai position

- Facts- Technology trends- Suppliers- Automotive challenge- Example- Thai position- Selected actions

Which specific fields can be identified for automotive electronics?

Embedded automotive software Application software Test software Basic software

Functional development Modeling Algorithm development

Development tools Data analyzer

Motor control Injection systems for combustion engines Electro motors

Automotive Electronics – Market and Technology Trends

ThaiG erTec

Markus Waidelich

Selected actions

Joint development and research projects with companies already established in the automotive market. Set-up of a demonstration car.

Market Thailand abroad as an automotive country with development resources. Automotive conferences on specific topics.

Educate engineers regarding automotive electronics. Build of a quality and test center for (automotive) electronics. Seminars.

Government support of research and development in the automotive electronics sector.

- Facts- Technology trends- Suppliers- Automotive challenge- Example- Thai position- Selected actions

EU-Research project

Automotive Technology Visit

ProInno Exchange program

......

Automotive Electronics – Market and Technology Trends

ThaiG erTec

Markus Waidelich

Resume

Thailand has already a big automotive industry. But this industrial sector is mainly depending on the big car manufacturers and suppliers, interested in cheap production, not in Thai technology or engineering.

For a sustainable partnership with these companies its necessary to build up automotive know-how and also a high-quality suppliers. The best and easiest way achieve this is to start a close collaboration with them.

This can be reached by joint actions, better coordinationand by marketing this Thai abilities abroad.